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FORMAT FLIP KILLS OFF 107.9 THE ALTERNATIVE

Well, it does fill a void left by the long-since-departed Jack...

According to Yes.com, they switched formats at 12 midnight local time. Last song listed under the old format is "Make It Stop (September's Children)" from Rise Against.

First song as "Bob" appears to be Badfinger's "Day After Day" at 12:03 AM. Followed by The Pointer Sisters, Billy Idol, Melissa Etheridge, Cheap Trick, Don Henley, Green Day ("Holiday"), .38 Special, Meat Loaf, Naked Eyes, ELO, and so on, and so forth...
 
Jack was no ratings champion, but it certainly wasn't a slouch. Good move, I think. "Bob" is weak and it means nothing, but still, the format was needed.
 
iknowpeople said:
Jack was no ratings champion, but it certainly wasn't a slouch. Good move, I think. "Bob" is weak and it means nothing, but still, the format was needed.

Jack was very competitive 25-54 when it went away. About what the two Alternatives were getting combined.
 
Good choice, I think this was the biggest hole in the market. LV couldn't support two Alt statons, few markets can.

Which stations do you think BOB has the potential to take away audience from? KXPT is the obvious one since their ratings exploded after the demise of JACK. KOMP went up as well post-JACK.

BOB shares some 90s songs MIX plays. I also heard some songs SUNNY plays, I suppose you could say today's mainstream ACs have become female targeted variety hits stations. Also, BOB plays some 70s/80s that can be heard on sister station KKLZ.

I know 107.9 improved their signal awhile ago. Are they still at any disadvantage compared to other FM stations.
 
as always the new logo for BOB looks like a 1st grader designed it....vegas does have some lame radio logos...KWNR, Coyote...real original IMHO. best of luck. measley.
 
Jay F said:
Good choice, I think this was the biggest hole in the market. LV couldn't support two Alt statons, few markets can.

Which stations do you think BOB has the potential to take away audience from? KXPT is the obvious one since their ratings exploded after the demise of JACK. KOMP went up as well post-JACK.

BOB shares some 90s songs MIX plays. I also heard some songs SUNNY plays, I suppose you could say today's mainstream ACs have become female targeted variety hits stations. Also, BOB plays some 70s/80s that can be heard on sister station KKLZ.

I know 107.9 improved their signal awhile ago. Are they still at any disadvantage compared to other FM stations.

Heck..lots of markets can't even support one alternative station.
 
Seltzer said:
Jay F said:

Heck..lots of markets can't even support one alternative station.

That's true. It was very unusual that we had two alternative stations. Not counting AAA how many markets have two alt. stations? All I can think of is LA (if KYSR is officially classified as alternative and not modern AC) and San Diego (where there is probably only room for one).

There are also several markets with zero alternative stations or one with low ratings. Although I expect KXTE will do quite well now that they are format exclusive.
 
Beasley stations seemed to be dropping . The KDOX talk to oldies flip sure seemed to be a dud. I noticed the ratings still call the kdox a "talk station." The knxt changes have gone nowhere as well.
 
I knew an older gay couple in Salt Lake, named "Bob" and "Jack". They called their house the "LBJ (Lovable Bob and Jack) Ranch".
Don't know if either would have made a good radio format, though.
;D
 
Does anybody notice any differences between JACK and BOB? All that I noticed is that Bob doesn't have the snarky personality type Jack had, the liners are more straight forward. The music is very similar.

I actually heard "Drivers Seat" twice in a half an hour...once in a business on their Muzak service and then on Bob. I always liked that song, I like the rock product that came out the year or two before MTV launched, it never got overexposed. Much of it fell through the cracks of other formats before Variety Hits came along.
 
Does anybody notice any differences between JACK and BOB? All that I noticed is that Bob doesn't have the snarky personality type Jack had, the liners are more straight forward. The music is very similar.

I always remembered Jack being uptempo all the time. Ballads were almost non-existent.

Bob seems to mix in some some real sleepy songs. Yesterday I heard Jimmy Buffet "Come Monday" and thought iccccckkkk! Other songs that put the brakes on and screech the station to a stop are: Poco's Crazy Love, Don Henley's Heart Of The Matter, Bonnie Tyler's Total Eclipse Of The Heart, etc.
 
Demodave said:
Does anybody notice any differences between JACK and BOB? All that I noticed is that Bob doesn't have the snarky personality type Jack had, the liners are more straight forward. The music is very similar.

I always remembered Jack being uptempo all the time. Ballads were almost non-existent.

Bob seems to mix in some some real sleepy songs. Yesterday I heard Jimmy Buffet "Come Monday" and thought iccccckkkk! Other songs that put the brakes on and screech the station to a stop are: Poco's Crazy Love, Don Henley's Heart Of The Matter, Bonnie Tyler's Total Eclipse Of The Heart, etc.

I heard Berlin-Take My Breath Away. It would appear KSNE is one of the stations they are targeting.
 
Unless you hit the "Scan" button, how would you know that "Bob" is there? At 107.9, it is at the very end of the dial, where you would find plenty of other choices to listen to before you got there and no chance to just bump into them and discover the "Bob".
 
vegasradio said:
I would have gone 100& classic alternative and gone after Mix's upper end. Why take ANY chances on hurting KKLZ?

I am surprised they overlap with KKLZ as much as they do. But like Ken says without advertising/promotion no one will find BOB unless it's by accident.
 
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