A couple of possibilities for Standards
> > > Scoop of the day .... KJUL to flip format today at
> noon.
> >
> > > Welcome to Coyote 104.3. Good source has shared
> the
> >
> > > information.
> > >
> >
> >
> > Where do you think the KJUL listeners will end up? I
> realize
> > they are not a prime advertsing demo, but still it's large
>
> > group of listeners that will be finding new stations to
> > listen to. My guess is that KSNE, KQOL, KXNT, and KDWN
> will
> > pick up many of the displaced KJUL listeners.
> >
>
> KJUL was billing more than half the stations in the market.
> Either one of the more rimshotty FMs or an AM could take the
> format and take some of the revenue, too. Standards may not
> sell well with agency accounts and transactional, targeted
> buys, but it works for many small businesses and services
> that do want to reach the 55+ audience. With a large
> retirement community in the area, it would make sense for
> someoen to capture this format quickly...maybe even acquire
> the name and calls. In some cases, a company that abandons a
> format may want to do this for free, since it diminishes any
> bad publicity and lets the move on quickly.
>
Entravision could switch 92.7 to the old KJUL format. Their Spanish pop format faces a grim future with La Kalle in the market. In fact, they were doing poorly even before La Kalle. I know Entravision owns English language stations in Sacramento so it wouldn't be the first. This could be a great opportunity for them.
If any of the AMs switched to standards they could instantly get some ratings. They would never do it, but KDWN would make a good standards station. They already have a bunch of old folks listening. Pete Moss would make a great standards jock, he could tell stories about every song and artist. Tru Hawkins would be good too, in fact he did some parttime work at KJUL.
