Not a problem Mid West Clubber, I've meant to type January 1st, 1995 on the date of WBBO's flip , but it was late and I've failed to proofread before hitting "post".
Anyway, for those interest, here's the time line of WBBO as I remember it (corrections are welcome):
February 14th, 1991: After a few weeks without a CHR in the market, WBBO drops Smooth Jazz for CHR adopting the "Power 93" handle. Station was programmed by Bill Catcher, the former PD of WANS when it flipped from CHR to AC. The station's logo was the same as WFLZ/Tampa's (sans "The Power Pig" name) with purple graphics on a pink background. Jingles were from JAM (KIIS 90) and sweepers were voiced in-house (later replaced with some pre-produced stuff done outside of station (it didn't sound too bad, but it wasn't done by any of the "hot" CHR VO people at the time like Mark Driscoll, Bumper Morgan, Mitch Craig, and the like).
BTW: Funny story, but true. I've asked Bill Catcher once on the request line why he didn't go with someone like Mitch Craig for the sweepers and he said he didn't want to use "that overpriced m*****f*****".
Ratings were strong at first, but slipped after the initial debut. Station was still broadcasting from Forest City, but maintained a sales office in Greenville. Within a year, the station was move to a golden-tinted window office building off of I-385 and Pleasantburg Dr. in Greenville (I think the building was called Piedmont Park). TV spots were limited (I've only saw the tail end of it, only once!) using Snap's "The Power" when the logo was displayed at the end of it (the "I've got the power" part of the song.). Also the station was the subject of a "Billboard" magazine about stations jumping into CHR at a time when the format was on a downturn. The other stations featured in the article were 95 Double-Q WAQQ/Charlotte, X-100 WLFX/Lexington, KY, B-103.7 (now B-103.9) WXKB/Ft. Myers, FL, and Magic 93.1 KZMG/Great Falls, ID. Out of the stations featured in the article, WXKB and KZMG are still with us.
July, 1992: After several flat books, Bill Catcher was dismissed and Dallas Kincade was brought in. The station started to evolve to Dance around that time. save for occasion spins of Red Hot Chili Peppers "Under The Bridge", B-52's "Good Stuff" and The Cure's "Friday. I'm In Love" (all were big hits at the time).
August, 1992: The "Power 93" handle was dropped along with the sweepers and the station became "93.3 WBBO". New jingles from JAM were purchased (Turbo Z). Ratings remained for the most part unchanged during this period.
Forward one year later to August, 1993: Station shifts back to Mainstream CHR while maintaining a Dance lean. New jingles from JAM were purchased (Z World, with a few Christmas jingles from "A Touch Of Christmas").
April 1994: WBBO drops the "93.3 WBBO" name for "Q-93" and shift toward a more uptempo-ed CHR format.
August 1994: After a book with little change, Alternative tracks were added. Ratings finally start going up.
November 1994: Q-93, by this point, was almost a full-on Alternative. The station was billing itself as "Your New Rock Alternative", but was still playing a few Rock acts like Bon Jovi.
January 1st, 1995: After Benchmark Communications completes the sale of WBBO, the station dropped the Alternative-leaning CHR format for Hot Country as "93-Q Country" with the WNTQ call-letters added later. Benchmark had wanted a Hot Country sister to WESC, their traditional Country outlet. The idea was to use 93-Q Country as a flanker against SFX Broadcasting's younger-leaning Country giant, WSSL so that WESC could top them in the ratings (As many Carolina and Country radio observers would tell you, the WSSL-WESC Country battle during the late 80s/early 90s was one of the most watched in the country with both stations dominating at the top, or near the top, of the ratings during that time.
Ultimately this strategy failed as WSSL proved to be too dominant to do WESC any good and WNTQ proved to be a disaster in the ratings. How bad? They didn't show up in at least one ratings book 12+ (their average ratings as a Country outlet was a 1.0)! In September, 1996 the Country was dropped for Active Rock as "93.3 The Planet"
As for B93.7, the station signed on by the jocks reading names out of the Greenville telephone book on April Fools Day, 1995. This stunt, by most accounts was a disaster as people were calling the station about how the jocks had mispronounced their name or they didn't want their name and phone number read on the air! In addition, people were actually calling in and requesting their names be read on the radio again. Quickly, the stunt was dropped and the CHR format debuted.
99.9 Kiss FM (WKSF) Asheville dropped CHR for Country on April Fools Day, 1994. The midday jock (which was Dawn Creasman, IIRC) has said that she was receiving all kinds of calls from people wanting to hear Country music and had hinted that an announcement was planned at 12 noon. At noon, the station dropped CHR for Country becoming "99.9 Kiss Country".
I've forgot how 98.7 Kiss FM (WKSI) Greensboro dropped CHR for Country but I think they did a stunt as well before going into the Country format. Big mistake IMO as Greensboro was already saturated with Country outlets.
But anyway, that what I remember. Corrections are welcome.
Robyn