> Well, it looks like Fly 92.1 took off well, as expected.
> GOOD JOB! But I'm suprised it didn't take a bigger bite out
> of Z96, esp how they are pretty conservative during the day.
> But all I've seen are 12+. AND, what happened to MIX 103.1??
> They had a nice jump last book, but where did the listeners
> go this time? Any comments??
>
We did take off very well. We were very pleased with Fly. We went on the air only TWO WEEKS before the book began. So the ratings reflect our actual first 90 days on the air. Overall Fly was #4 12+ and #1 18-24 (tied with Z96). (The gloat section) Afternoons on Fly were #2 12+, #2 18-24, #3 18-34.
(I'm hoping the rules allow me to list rank like that. I recall us not being allowed to put actual shares down).
Two things made us scratch our heads:
- Even with our huge entrance into the market, Z96 managed to still go UP.
- WBLX out of Mobile has some unusually large numbers now in the younger demos only. This MUST be from diary confusion. We think those listening to us on 92.1 may just be writing 92 with BLX getting some credit for that (they are on 92.9 even though they are CALLED 93BLX). Everyone I know around here calls them 92.9, never 93.
I have no answer for the Mix 103.1 thing.<P ID="signature">______________
-brian holmes
APD/afternoons - Fly 92-1 Ft Walton Beach
Owner/Webmaster -
www.ThePowerPig.com - Tribute to WFLZ/Tampa &
www.Q105TampaBay.com - Tribute to WRBQ/Tampa</P><P ID="edit"><FONT class="small">
Edited by BHolmes on 08/04/05 11:33 PM.</FONT></P>