Bound to be more than a bit awkward to talk about ABC or Freeform "family friendly" shows next to shows like What We Do In The Shadows, Mayan's MC, and "Always Sunny".
I'm sure they will handle it just fine, but it'll still be jarring. Then again, is there a place at Disney for riskier entertainment? I know they have done it in the past, I just wonder if it fits in with the content vision of Disney, since I highly doubt any FX shows will make the cut for Disney+. Do they compete with themselves and keep Hulu for the more adult fare? It'd be cool if they created a bundle (Get Hulu+ and Disney+ for $20 a month combined, etc), but I just have a feeling that FXNetworks may get "toned down" a bit. If they did, it would be a real shame, as that's the only basic cable group that competes with HBO.
Upfronts are for advertisers. There is no real issue with being jarring. It presents a message of reaching audiences, and a broad swath of them. FreeForm also is hardly always a “family” channel—see Pretty Little Liars as one example.