Free Form Rock n Roll Radio

[KMRichards]

Re: Freeform is alive on Jonesys Jukebox

> I think you are wrong about the billing.
>
> Entravision was happy to accept the deal with CC which
> brought Entravision less than half the income of what they
> are currently billing without CC taking the net profit.
>
> The exit of CC has made Indie even more lucrative for
> Entravision than they expected it to be.

Perhaps David can provide numbers.

Nevertheless, there is still a lot more potential revenue from brokered ethnic, and Entravision does do that with a couple of its stations.<P ID="signature">______________


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[davideduardo]

Re: Freeform is alive on Jonesys Jukebox

> I think you are wrong about the billing.

Then Emmis is reporting it wrong to Miller Kaplan. And so is Liberman... funny, but Liberman has public debt, and has disclosed exactly what Que Buena bills... and Emmis has discussed it openly. Anyway, if you don't believe Miller Kaplan, there must not be a Santa Claus, either. And God didnn't make little green apples... etc., ad nauseum.
>
> Entravision was happy to accept the deal with CC which
> brought Entravision less than half the income of what they
> are currently billing without CC taking the net profit.

Indie has barely enough revenues to cover expenses.
>
> The exit of CC has made Indie even more lucrative for
> Entravision than they expected it to be.

Not correct. They may be telling you this, but there is no way a staiton with, lets say, something in the 0.6 to 0.8 ratings range (of which there are many in LA) to make money unless they are religious or ethnic.

 

[NickMichaels]

Re: Freeform is alive on Jonesys Jukebox

How much would Indie need to bill to be considered profitable?

Do you think an ethnic station can bill over 5 mill on those signals?



> > I think you are wrong about the billing.
>
> Then Emmis is reporting it wrong to Miller Kaplan. And so is
> Liberman... funny, but Liberman has public debt, and has
> disclosed exactly what Que Buena bills... and Emmis has
> discussed it openly. Anyway, if you don't believe Miller
> Kaplan, there must not be a Santa Claus, either. And God
> didnn't make little green apples... etc., ad nauseum.
> >
> > Entravision was happy to accept the deal with CC which
> > brought Entravision less than half the income of what they
>
> > are currently billing without CC taking the net profit.
>
> Indie has barely enough revenues to cover expenses.
> >
> > The exit of CC has made Indie even more lucrative for
> > Entravision than they expected it to be.
>
> Not correct. They may be telling you this, but there is no
> way a staiton with, lets say, something in the 0.6 to 0.8
> ratings range (of which there are many in LA) to make money
> unless they are religious or ethnic.
>

 

[davideduardo]

Re: Billing vs. profit

> How much would Indie need to bill to be considered
> profitable?

Business 101.
Billing = gross revenues.
Profit = gross revenues less all expenses.

You can bill $300,000 a year on low expenses and make a profit. Half of all the stations in the USA bill less than $350,000 a year. Half the stations in the US do not bill enough tocover expenses, either.

You can spend $1 million a month and lose money, like KXOL did for 3 or 4 years till they changed format.

>
> Do you think an ethnic station can bill over 5 mill on those
> signals?

If it is Asian, yes. And they can do it very economically, as there are no $3,000,000 morning shows in Korean, yet. KRVN probably bills that much, as does KASN, and, maybe, KFOX. At $5 million billing, they should cash flow over $3 million.