> > > I believe I saw somewhere (could be WSBK's website) that
>
> > > they have already announced that they will go back to
> > being
> > > called 'TV-38' after UPN ceases to exist. Since CBS
> owns
> >
> > > this station I would expect them to promote UPN until at
>
> > > least the May sweeps.
> >
> > The Boston Globe stated that it would "revert its calls
> back
> > to WSBK-TV 38." The calls never changed and they don't
> seem
> > to get it. In addition, I'm sure very few people actually
> > watch the station on channel 38. I wonder if that will
> play
> > a role in the rebranding of the station.
> >
> The 38 will probably stay because it's been the one constant
> used throughout the history of the station. TV-38 has a
> great heritage in New England and is well known as such.
> Even though it is somewhere else on cable, people still know
> where to find it. Even now, it's referred to as "UPN 38"
> and The U "38".
> Never understood promoting it as "The U"; this never made
> any sense to me. Thankfully, THAT will go away soon.
>
How about , putting the Red sox and the briuns back on 38 .<P ID="signature">______________
LAPD tell the truth ! Who did that to B.I.G.</P>