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Tuesday, March 14, 2006
La Preciosa Takes Over in Louisville
On March 21 at 5pm Clear Channel will flip Active Rock WXTF/Louisville, currently simulcasting with clustermate WTFX, to Spanish Oldies WLPP as "La Preciosa," programmed by Alex Lucas from KSJO/San Jose. The gold-based format offers music from the '70s, '80s and '90s and targets an 18-54 audience. WTFX is keeping the Rock format.
"We are very excited about the launch of our new station in Kentuckiana," said CC Louisville VP/GM Kevin Hughes. "La Preciosa 101.7 will allow us to provide a new service to an important part of our community. We are eager for that opportunity."
La Preciosa Takes Over in Louisville
On March 21 at 5pm Clear Channel will flip Active Rock WXTF/Louisville, currently simulcasting with clustermate WTFX, to Spanish Oldies WLPP as "La Preciosa," programmed by Alex Lucas from KSJO/San Jose. The gold-based format offers music from the '70s, '80s and '90s and targets an 18-54 audience. WTFX is keeping the Rock format.
"We are very excited about the launch of our new station in Kentuckiana," said CC Louisville VP/GM Kevin Hughes. "La Preciosa 101.7 will allow us to provide a new service to an important part of our community. We are eager for that opportunity."