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Ft Walton Radio..blah..

R

Rob

It's official, this area has way too many country stations. 98.1 will rein supreme over Country 105.5.
What's Crum going to do about it?

Were now missing a classic rock station (yea, 96.1 craps out in Ft Walton) Would be kinda nice if Dan put 102.1 back to classic rock as I'm hearing Mix 103 play more 80s tunes..

Mix 103.1 would be better as "we play everything" because..THEY DO! :)

I'd like to see the next move..check mate, Crum.. Country 105.5 will more then likely change formats or request for a C.P.

-Rob
 
Mix 103 should be rhythmic ac plain and simple. I agree with you Rob about the wave. I think a more focused rock format would work better on that signal. How about taking Fly off cruise control and putting a little more into it. Like maybe adding a mix show or two to break up the monotony. Right now Fly sounds boring and repetitive.
 
Wow! It does surprise me that Quntum (and for that point Double Dude) are not in bankruptcy protection. There is NO way you can run the PCB or the FWB clusters on this kind of low listener quality and get decent revenue and have paid the stupid prices for these tin cans. I can only imagine they spend $3M on everything for 98.1 (have no idea, maybe someone does know) and it will take them 15 years to "break even." I dont
get it.

As for trocks comments on 98.1 not being known...has anyone found in remotely pathetic that radio stations sell business promotions and yet are to damn cheap to spend money on advertising themselves? Does that send a message to local advertisers? Sure it does. And how much national adv is happening along the coast?

Makes me cringe. I cannot think of how many crazy schemes we used that cost us nothing but our time to promote the stations "back in the day." Sure, we almost killed a few people, but we got the word out. :)

Nowadays the definition for radio renegated is "a decades old maverick approach to radio that is now either pass away or on life support."
 
How are they surviving? They run NO ads no jocks :( someone's got to pay the electric and gulf power is NOT cheap
 
robfwb said:
How are they surviving? They run NO ads no jocks :( someone's got to pay the electric and gulf power is NOT cheap
Click to expand...

Well that's typical of a brand new station with new owners. It takes time to get those ad deals. The lack of advertising the station itself is what concerns me.
 
Tibbs2 said:
Makes me cringe. I cannot think of how many crazy schemes we used that cost us nothing but our time to promote the stations "back in the day." Sure, we almost killed a few people, but we got the word out. :)
Click to expand...

And then, along came the lawyers... :mad:
 
robfwb said:
How are they surviving? They run NO ads no jocks :( someone's got to pay the electric and gulf power is NOT cheap
Click to expand...

They're surviving by having money in da bank and cash flow from their other properties.

It's a rich man's game, nowadays, Rob. Nobody's doing this on a shoestring, chewing gum & bailing wire and the 37 cents in their jacket pocket.

The real problem with this particular strategy is that if you attract listeners by your lack of those pesky commercials, you risk losing those same folks when the spots start interfering with the 981 songs-in-a-row. But, yeah, some will stick around from pure, unadulterated inertia...
 
I'd love to be the one on 98 with the Bentley and having XM playing.. I don't see that though. Radio is a very serious business. But, it's a dying medium. Where are the local jocks?

Simion or whatever they use, has destroyed a lot of hard working faces behind the speaker. I wish I was here for PFM's hayday.That sounded like FUN TIMES.

As howard stern once said.. "daddy, that man is breaking records!" brought an image of how it used to be. (minus the record breaking part..)

-Rob
 
hayday...hayday....save radio....

Rob ~ dunno, but seems like the real issue was that the staff at PFM had MORE FUN playing radio than the listeners had listening and they had a friggin' BLAST just tunin in! That's what was special about it in my opinion. CCENG you can remember some of those goods times. Most of which just need be left outta print medier.
 
Doesn't Arrow 95.9 pick up fairly well in FT W? it did when i was down there in June, at least in Destin anyway, had it in solid even on a walkman and 96.1 would barely pick up over it, but that could have just been the usual coastal DX i was experiencing. I think i had 95.9 on almost the entire time, and had 100.3 on maybe once, on the way into town. After trying for several years to pick up 95.9 from Gulf Shores AL, and only just barely getting it under the WRKH bleed over, I was happy to finally be able to pick it up without tons of static and interference.
 
who owns that stick? yea, good idea. i can't stand KLOVE and they had 550 up and running but no more.
if anyone knows people there, tell them.

i think 550 if they applied for a NON DIRECTIONAL (hint..) 5KW CP from the Commission, would be PERFECT for a pensacola ESPN sports radio.

what DID happen to 550 anyway?

Ohh.. let's not forget 980 out of Milton. there playing an R&B format and there signal is BOOMING down here.

http://www.radio-locator.com/info/WRNE-AM "this is ESPN radio 980..."
 
Rob ~ why do you just stick with 50K? Hell I'd ask for FCC AM/FM equal opportunity go a 100!
I bet that if you did, you could dig that copper wiring stuff almost to Chima below
us and build a tower (with you know whats ~ how many would you have??? Tell Us!)
so tall to equal it out that ESPN would move Tim Roam* down to Navarre LIVE and then
you could throw away the alumium foiles.

Charlie, will you call 550 and tell them to get their stick outta....
If anybody other than you or rob called, they'd probably disconnect the phone.

They could call it KES-SPIN. Kall letters KSPN. Ron Hale might buy it.

*humor.
 
Hey, before firing up ol' 550, point your pickup toward North Dakota and come back with a few trillion tons of that rich/black/highly-conductive soil of theirs (they got plenty) so you can spread it throughout the panhandle. Check out KFYR-AM on your friendly radio-locator.com gizmo to see what 5-kw @ 550 kHz covers when it doesn't have to travel through sand. Don't need no stinking 50 killowatts!

And, speaking of Atmore, always remember that it was the lovely town that once brought us one of the greatest "legal" station IDs in radio history: "Wizard 104... WIZD... at more radios in Pensacola and Mobile than any other station." Nearly as good--not quite, but nearly--as Dayton's erstwhile CHR gun Z93, licensed to nearby Eaton, Ohio: "Z93 is WGTZ... eatin' Dayton and Springfield alive!"

Oh, and Tibbs, you know it's a rough crowd when you have to identify the jokes with an *...
 
Oh my... Wizard 104. We had those darn "The Wizard is Coming" billboards up all over for about 6 months before the sign-on. We had no idea those billboards were referring to a radio station. Was that was back in 1985? ...the summer Jefferson Starship played in the sand on Pensacola Beach.
 
The Wizard 95.7 navarre/pensacola's classic rock station (in JAMS type jingle)..
Wow, so it sounds like 104.1 has been through more formats then I realized!

Nothing appears to have "staying power" and I think that's a shame. Coast 93.3, country 105 and 99 ROCK are the only stations here that seem to have stuck around.

Mix and WAVE have been tweeked by Danbo to sound better and better. 92.1 when I first came here was an OLDIES format. Then KROCK then FLY.

-Rob
 
99 Rock was once Top 40, long ago. YZB (IRCC) signed on as Oldies and was that until becoming Country.
Mix was originally a Jazz format and when it signed on as Mix in roughly 1995 ???) it was a fantastic sounding
station. Wave 102 was a cross between AC, Classic AC, Classic Rock, etc. 92.1 was originally the top rated country format as K-92, WMMK before Hale broke loose and he tooked it oldies. I think 98.1 was Top 40 from sign on until mid 90's when it went to Classic Rock, flipped back to an attempt at Top 40/Lite and then Sports/Talk. ZNS has been same format since day one. Mark Carter got "bought" outta Wave 102 by Tom Birch and then when Mark signed on WSBZ, it was Jazz and has stayed that way. The Wave/Eagle whatever it is and the WSBZ towers are pretty close to each other. You can see their strobey's from the Hwy 98 at the Sands Outlet Mall but they are really good to watch from the Publix area at Sandestin and are the ones sort of behind the hospital there if you were standing in the middle of Hwy 98 (the road), They have pretty REDDISH ORANGE strobeys and Marks strobeys work better and faster and are usually lite and many times 102's were broken or burnt outted. If you watch them side by side they can be very romantic and soothing but there are lots of rattlesnakes and swampy things by those towers so don't go try to hug them. The strobey's don't work right during the day. I think they may be "on" but they are not as bright as these new LEED traffic lights, so you cant see them. Maybe they should talk to NASA about this. That Jazz man should just go to 200,000kw and go ESPN. It could tropo to the Moon and back, but there are no good ingineers in this place to do this and they take no chances at going higher with their poles or powers.
 
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