Fun 101.1

[trusty]

Re: WYDE a-WAKE

How do you promote two stations together that can not be heard together.

I imagine the same way a hotel or restaurant chain promotes their different locations. An ID might've gone something like - "This is WYDE Birmingham - when in Atlanta, listen to WAKE at 1340! We're your WYDE a-WAKE stations!"

One thing I remember reading some time back was of a promotion Bartell ran, involving the various diners and truck stops along 78 between B'ham and Atlanta. If you walked in and said "I want to stay 'WYDE' a-'WAKE' and safe.", you received a free cup of coffee.

--Russell

Thanx, Russell. That's exactly the way it was.

 

[BlueWanderer]

This doesn't make any sense. The various name changes and now the old Source website back up? Is the station planning to return to a talk format real soon? And if so, was all of these changes a stunt to get people talking about this station again?

 

[passtheword]

This doesn't make any sense. The various name changes and now the old Source website back up? Is the station planning to return to a talk format real soon? And if so, was all of these changes a stunt to get people talking about this station again?

It's insane enough to be some sort of stunt, but I don't think it is. If it were, why would Crawford go to all the trouble of routing all the former "Source" listeners over to 850 and 92.5? Secondly, the fact that the old "Source" website is back up again isn't anything unusual for Crawford. All the Bham station websites (with the exception of WDJC) have been in a state of flux since June 30. Sometimes they just display the parking page from the registar, at other times the site will be completely down or displaying information for one of the other Crawford stations. The "Legends 1260" site had the "Fun 101.1" logo when the Christmas music started, then the next day had the WXJC site framed in it, then went back to the "Fun" logo. The "FunRadio101" site was active the first day or two of the Christmas music "feast", but has since been taken down. With all that going on, should any of us have really thought it out of the ordinary that WYDE-FM is now using its third on-air name within a week? All you can say is...it's major chaos over there at the Crawford camp...it's the status quo. :


____________________________
Radio stations come and go.
Does anything last forever?
www.PassTheWord.net

 

[BlueWanderer]

You make some very excellent points. Despite the chaos, the oldies format remains the same at the moment.

 

[Nate Wesley]

As of Wednesday night, www.thesourcefm.com now maps to www.101wyde.com, where you'll find an ugly, amateur-looking new logo:

http://www.crawfordbroadcasting.com/~wmuz/101wyde/temp_wyde_logo.jpg

 

[BlueWanderer]

Yeah, I've seen their new website and logo. It appears everything is settling down now and they are sticking with the "New 101.1" name.

 

[jetfli]

Yeah, I've seen their new website and logo. It appears everything is settling down now and they are sticking with the "New 101.1" name.

Pretty obvious to me they meant to go with Fun, only they were called on the market overlap with the Fun name. Then they decided to go with Star, except they were again called on the market overlap with that name. So they just went with "The New".

 

[al_atl]

"New"

And it's an oldies station, right?

Hmmm....

:-\

 

[Charles1]

New---in that it's a new format for the station. New---in that it's different from oldies stations of the '80's and '90's. New---in that it's the first time there's been a full-time oldies/classic hits station that didn't lean classic rock since the demise of WODL in '04. New---in that there's a station that's totally dedicated to late '60's through the mid '80's Top 40. Yep---it's new, wouldn't you say?

 

[al_atl]

Yeah, I understand all of that. It just strikes me a little funny...an oldies station called "new."

 

[BIGSTICK]

I love this station.

 

[RollTide]

My problem is still the same. They changed from "Fun" to "Star" and then to "New" (All in one week mind you) because of the market overlap of those names. But "New" is taken as well right now with "The New 94.5"!! So the problem is still there! I don't understand these station using "New" as the actual name of the station because eventually will not be new anymore, so what will they do then? The fact that they changed names THREE times because of their complete lack and disregard for researching the area is beyond me. Oh, and i agree with the previous post about the logo. That looks HORRIBLE! Oldies has been tried MANY times and has always had the plug pulled in Birmingham. Not to mention stations that feature the 60s or older are falling off the planet nation wide due to the lack of ratings and revenue. So was oldies the right move?

 

[DaleGriffin]

The right move was to keep Murphy and The Source on 101, move him to mornings ditch the fossils and bring in syndicated programs, invest in some news or deal for some and work from there.

Dump the tailor plan for non religious programs and that station would have had a shot. Right now, no chance at success.

 

[b5]

Dale, what you mean is the Crawford should just sell the station and let someone else run the frequency because you know the tailored plan is not going anywhere.

Murphy never really wanted mornings from my memory. He would take it rather than be unemployed, but Crawford was never going to be able to run 101.1 as a talk station and truly compete with ERC or API.

You've got to admit it is ironic that Burt and Kurt, the guys you campaigned to get off WYDE, ended up lasting longer than anyone.

 

[DaleGriffin]

They did not fit the format that was being programmed, "News/Talk." I thought they should get off that station and focus on Legends. Legends is now on (The New) 101.1 and as bad of an idea as this station is IMO, they fit on it.

 

[duncanalausa]

dale, i have to agree with you. b & k are fossils. they are way too moody for talk and a snoozefest as music jocks.

crawford will flip 101 somewhere else or sell it within 12 months.

on another post i read (somewhere) that big don c had effectivly retired from active management and that his son was now in charge. could this be the little bee in cbc's bonnet?

 

[cookiescop]

Dale, what you mean is the Crawford should just sell the station and let someone else run the frequency because you know the tailored plan is not going anywhere.

Murphy never really wanted mornings from my memory. He would take it rather than be unemployed, but Crawford was never going to be able to run 101.1 as a talk station and truly compete with ERC or API.

You've got to admit it is ironic that Burt and Kurt, the guys you campaigned to get off WYDE, ended up lasting longer than anyone.

I just found this site and am an outsider as it seems most folks posting are radio insiders or what ever but from my point of view those old fossils " B & K " appeal to an audience that should have the most disposable income for advertisers to get to. Most have homes paid for, no "snot nosed little know it all" kids at the station oh, I mean at home and can probably buy and sell the 20 to 30 year old maxed out credit card, debt loaded market many times over. So as an advertiser I want my listeners to be someone who actually has money to purchase my product! Now I must admit I am just a listener who is making more than ever in his life , has no house payment , no credit cards, no kids and loads of disposable cash, so I chose to listen to B&K and spend my money with their advertisers.

 

[BlueRaja]

Thanks for checking in B&K.

Just because you think you target the audience with the most disposable income doesn't mean that those people will listen to you. B&K are has-beens and should just simply retire. There is a reason that 101.1 is at the very bottom of the rated stations, and I think it's about time you stop thinking that B&K were the ones carrying the station. As much as I hate to admit it, I believe that Russ and Dee as well as Murphy were the ones bringing in the money. The Tailored Plan has hurt things as well... alienating potential advertisers by having an overly-draconian and non-flexible contract. Maybe if Crawford would let them dump the Tailored Plan (not likely) and actually let the stations advertise and get decent talent in there, that they MIGHT stand a chance.

 

[b5]

My grandfather has a lot more money to me...does it mean he spends more than me? I doubt it. I am a 30 year old male. I just bought two new cars in the past year and a half, a new house, a mortgage, more insurance, go out to eat a minimum 3 times a week not counting lunch, and buy new electronics all the time. Think of all the advertising opportunites that exist that try to get all the money I make out of my hands!

My 70 year old grandfather on the other hand who has retired twice now, buys a new car every 10 years, has lived in the same house for 40 years, has had the same tv for 15 years, doesn't own a DVD player, and has owned one computer in the past 5 years. Is he going to get a mortgage? Is he going to be influenced to buy a new car or buy new furniture? The only thing he buys at this time are groceries from the commissary and his medicine from the pharmacy. Good advertising opportunities would be for retirement style vacations and investment reps...and neither of us are things that would really fit into radio advertising...more likely to see that in a retirement magazine or something similar.

I would have to say that a person in the 25 - 44 range, in their prime spending years, when they are having kids and just starting out would be a lot more attractive than a person in the 45 - 65 range who is saving every dime they make so they can pay off everything and retire!

 

[DaleGriffin]

I just found this site and am an outsider as it seems most folks posting are radio insiders or what ever but from my point of view those old fossils " B & K " appeal to an audience that should have the most disposable income for advertisers to get to. Most have homes paid for, no "snot nosed little know it all" kids at the station oh, I mean at home and can probably buy and sell the 20 to 30 year old maxed out credit card, debt loaded market many times over. So as an advertiser I want my listeners to be someone who actually has money to purchase my product! Now I must admit I am just a listener who is making more than ever in his life , has no house payment , no credit cards, no kids and loads of disposable cash, so I chose to listen to B&K and spend my money with their advertisers.

Damn the only thing missing from this planted comment is the statements of the a dying breed "radio is fun again" or "radio the way it use to be."