"I Listen to fun Lovin' KCBQ" - if you answered the phone that way, you won $1,000.
At the time I worked at San Diego House of Honda and we were big Q advertisers, we had KCBQ on in the store at all times.
I lived with a three guys in La Mesa and we agreed to answer the phone that way. If we got called, we'd split the money three ways. About 10:30 in the morning the dj, with KCBQ blasting in the showroom, don't remember who, announced "we are placing a call to (whoever the phone was listed, don't remember that either) the home of ..." ring, ring, ring (answer it god damn it!) ..." Then I hear my roommate pick up the phone and say "Your dime, shoot ...." - DJ says "Sorry, you would have won $1000 if you would have answered ..."
Three bummed out guys that night, that's for sure.
rickity