Scott Fybush in North East Radio Watch notes that Howie's departure could be a big disaster for WRKO/Entercom, "since his show represented the biggest revenue draw on the talk station's schedule" (and also was a big money maker in syndication). Here they were spending megabucks to keep the Sox/move (most)
games to WRKO, and what do they do? Hire Finneran and (most likely) lose their biggest breadwinner.
While they'll get half-decent ratings with the Sox, they'll most likely lose big ad dollars with Howie leaving.
Some here are not big fans of Howie, but the fact is that he is crucial to WRKO's success or failure.
Start printing up those "680 WRKO, The Music Of Your Life" stickers.
http://www.musicofyourlife.com/
games to WRKO, and what do they do? Hire Finneran and (most likely) lose their biggest breadwinner.
While they'll get half-decent ratings with the Sox, they'll most likely lose big ad dollars with Howie leaving.
Some here are not big fans of Howie, but the fact is that he is crucial to WRKO's success or failure.
Start printing up those "680 WRKO, The Music Of Your Life" stickers.
http://www.musicofyourlife.com/