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Gas-Based Bits/Promotions

V

valkyrie777

I'd like to hear about any bits based on the high price of gasoline that any of you may have done or heard being done...and...any promotional things that you have either done or heard/saw being done.

With the daily price-climbs, there is so much material there to mine, I was curious how creative our fellow radio folk have gotten.

One that may be old as the hills, but can still bring 'em in and get TV coverage easily is to sell gasoline at an area station for the same price as the frequency of the station, i.e., 99.5 cents per gallon for 99.5-FM. The station gets the gas at that price as part of a buy/trade agreement with the local distributor.

Limit the amount available to say 2,000 gallons, make the limit 20 gallons per vehicle and to top it off, donate the money received to a local charity like "Meals On Wheels" who need gas to deliver food to shut-ins. Win/win all around. (Make sure the promotions director gets the TV cameras/newspaper photogs out there!)

Whatta ya got to share?

Thanks!
 
> I'd like to hear about any bits based on the high price of
> gasoline that any of you may have done or heard being
> done...and...any promotional things that you have either
> done or heard/saw being done.
>
> With the daily price-climbs, there is so much material there
> to mine, I was curious how creative our fellow radio folk
> have gotten.
>
> One that may be old as the hills, but can still bring 'em in
> and get TV coverage easily is to sell gasoline at an area
> station for the same price as the frequency of the station,
> i.e., 99.5 cents per gallon for 99.5-FM. The station gets
> the gas at that price as part of a buy/trade agreement with
> the local distributor.
>
> Whatta ya got to share?
>
> Thanks!
>


98Rock KRXQ Sacramento(Entercom) has been doing Free Fuel Fridays for a long time now. Don't work at the station but sounds like a cool promo.

-Timmy<P ID="signature">______________
Perfection is overrated...</P>
 
> 98Rock KRXQ Sacramento(Entercom) has been doing Free Fuel
> Fridays for a long time now. Don't work at the station but
> sounds like a cool promo.
>
> -Timmy
>
Last year, WYOK-FM "Hot 104" in Mobile, AL had slightly different approach: They hired a gas tanker truck, slapped their logo all over it, and drove it around town giving away either free or discounted gas to whatever location they were broadcasting from. So they got the free gas folks, and also got one big giant logo driving around the streets of Mobile. <P ID="signature">______________
Why don't you ask yo' mama for a cute closing signature?</P>
 
Years ago I worked for a station in Texas.

We had a local gas station that had just opened
to sell gas for about 2 hours for the price of
our frequency. I think it was 99 cents (we were
99 FM)
Cars were end to end, all around the block and
in all directions from the gas station.

I could ask on the air for everyone listening to
honk their horns -- it was incredible -- all these
cars and trucks started honking!!

It was a great promotion!
 
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