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Give it up WWNQ!
- Thread starter RadioOCD
- Start date
At this point anything might even sound better. I like the classic hits but it sounds terrible and the computer that runs local stuff is never in synch with the statllite. I am not sure that a Hot AC would work since we have two "AC" stations in market, but a good CHR to give WNOK a good run for its money would not be bad, for that matter a KLOVE affiliate here to give WMHK a good run for its money would not even hurt my feelings. I think they made a huge mistake by getting rid of the classic country format, but who am I to say.
Getting rid of their classic country format was not a good idea with our present economy has they also gave up their listeners they worked hard to get over the years they were classic. I guess they didn't like their rattings in the Columbia market but changing from a 1.2 to a .7 is not the way to go and changing formats right now is not always a good idea unless you have pretty good information telling you that the change will work in a positive direction and quickly enough to keep from loosing the listeners/money that is already built up and or replace it/them quickly enough before loosing most everything and having to start over. Also going head to head in a format battle with another established station in the same market doesn't always work even if the established station sounds a little rough and worn out around the edges it is still established and has a foot hold that might be very hard to break into in a descent amount of time.
Absolutely one of the worst radio stations I've ever heard and that's saying something.
When and if WWNQ changes format, they will simply have another poorly-run, poorly-executed station regardless of the format. Their problem is systemic and that would require a complete mind-set overhaul. Most operators rarely, if ever, do that. They keep repeating the same mistakes, hoping for a different outcome. And so we have yet another signal unable to provide something viable.
One possibility is that Cumulus buys the cluster, since they have been publicly bragging about having $1 Billion in Hedge Fund money to do acquisitions. They did have someone trolling through the boards asking for strategic handouts last year. Of course, Cumulus is "little Clear Channel" but with a nasty streak and big brother business style. Which of course means that "if WWNQ changes format, they will simply have another poorly-run, poorly-executed station regardless of the format." Same results, different owners.
Look if WWNQ couldn't make it on a format that no one else in the market had like classic country which seemed to have a fairly large group of listeners in the Columbia market then I am not at all sure what would work for them.
Put a AC that could compete with B-106, maybe a third talker competing with WIS or WVOC, or a Top 40 competing with WNOK there. Those would be good choices. WBBQ isn't even half of what it used to be (a great soft rock station). Now, it sounds worse than WTCB, but because it has such a big signal in most of the Cola area, it has a good rating.
J
JOHN-GANTT
Guest
Standards! Sinatra, Martin,Nat King Cole, etc........... Works in some other markets. Whatever the case, Columbia is a stale market and needs someone to try something new........Anything! I honestly think too that the Country Legends format could have gotten better shares if they would have only put some personality in it. Not "just" live DJs, but info and stuff about artists and such. Same could work with the Standards. Spice it up! Anyone remember Good morning Vietnam and how the Broadcast were so dull before Robin Williams took over? What the heck have we let happen to radio? It used to be entertainment. Not just a way to make money. Money and sales are good, but lose all your audience and what have you got? Anybody up on the standards format?
charlestondxman said:Put a AC that could compete with B-106, maybe a third talker competing with WIS or WVOC, or a Top 40 competing with WNOK there. Those would be good choices. WBBQ isn't even half of what it used to be (a great soft rock station). Now, it sounds worse than WTCB, but because it has such a big signal in most of the Cola area, it has a good rating.
....and it's not nearly as good as what it REALLY used to be as a Top-40 outlet.
Hey. The same could be said for WNOK.....
G
One cannot expect results when the main priority is slashing "expenses"... The staff will pick up on the obvious and go into panic mode. The stations have been in this position for quite some time, years in fact and will continue to be until someone gives them resources needed to grow and sustain themselves. "Ratings"?!? When you have two signals such as those, you need a sales staff that is proficient in selling beyond the numbers. Selling beyond RATINGS is done in markets around the country by teams that work and understand that you are providing a service not a product. Yes there is much work to be done and the change in format hurt them but there is much to be said about all those "Guru's" that claim they can turn things around on the programming side as well. Cumulus IMHO is a group that could take them to a point of relevance and profitability. The true question is how many of you out there are willing to put in the hours and leave the hidden agendas at the door when you go to work day in day out?
1. Cumulus doesn't exactly have a great track record. They manage from top down. There is no discretion on the local level at all, whether it is sales or programming or operations. Never been a formula for success or long-term growth. Ask GM. Or Chrysler.
2. The issues with the Double O cluster come from decisions made by upper management that turned out to be bad in retrospect. It wasn't the result of folks not doing the work. They gambled and spent big at launch, the audiences didn't build enough, then they had to deal with a situation where they couldn't hope to continue to outspend the competition. That strategy rarely works, either. There are a couple exceptions, but not many.
Clear Channel is succeeding with WNOK and WCOS because they have a huge amount of research at their disposal, which WWNU does not have.
2. The issues with the Double O cluster come from decisions made by upper management that turned out to be bad in retrospect. It wasn't the result of folks not doing the work. They gambled and spent big at launch, the audiences didn't build enough, then they had to deal with a situation where they couldn't hope to continue to outspend the competition. That strategy rarely works, either. There are a couple exceptions, but not many.
Clear Channel is succeeding with WNOK and WCOS because they have a huge amount of research at their disposal, which WWNU does not have.
Also, who is the Program provider for WWNQ? I find fault with the fact that at any given time, you would think you're listening to two different stations. During some sweeps of music, they sound and feel like a Heritage Classic Rocker, actually evoking the feel of a Classic rock-leaning AOR from the early 80's, playing deeper Classic Rock cuts. At times, they sound and feel like a Classic Hits/Classic Rock hybrid, even throwing in some R&B and Top 40 cross-overs. Very unfocused, at least to me.
No local DJ's? Enough said.
Bugz said:How about Radio Disney for WWNQ? No expectation of live dayparts. The kids love it, cutting into WNOK's teen dominance (by default right now). The soccer moms will listen enough to make it sellable. It's Disney. Why not?
Last time I checked, six year olds have no disposable income, and in this economy, discretionary purchases by soccer moms simply aren't there.
May as well go AAA.
G
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