There was a format flip of sorts...
> While a format flip would make a lot of sense, DCRTV is
> reporting that 96 Rock is just going to be moving Don & Mike
> to mornings.
>
...and it was a turn for the worse. What once was a nice Modern-leaning Active Rocker with a harder slant, is now just your boring middle-of-the-road generic Clear Channel Rock Station. It's being billed as "The New 96 Rock - Better Rock Period", and it sounds exactly like the rock station in (insert city and state here). Now they're playing more classic rock, Green Day, Weezer, even (shudder) the absolutely terrible Creed! Does Clear Channel actually think this is going to improve their ratings? HA! If anything they just helped out WVBH (93.5 The Beach) - no one who liked the old 96 Rock will like this station. After the next ratings book, I'm almost positive there will be another format flip - this time it will be to reggaeton or something.