Not only that but it would appear the WCBS call will now only exist on 101.1 (The Classic Hits station in NYC)
As previously mentioned, they will also be on WCBS-TV.
If I were Audacity, I'd take the WCBS call & move it to 1010 despite the long legendary history of the WINS call, which dates back to 1932. Add the location of the WCBS call on FM at 101 & it's only natural that the WCBS call be moved to 1010 as well as then the station can boast an image of something like "AM or FM, you're listening to WCBS"
Audacy probably can’t. The agreement when it took over the CBS stations outlined what it could and couldn’t do with calls that CBS owned TV stations shared. Besides, it already decided the WCBS calls weren’t a strong enough brand. We'll find out if that was a good decision or not soon.
They can keep the WINS call on 92.3 if they want if for no other reason than to warehouse it somewhere but that's it
WINS has been the stronger brand for a long time now.
As for Audacy's "Excuse" for the format change on 880, I don't buy their "Broadcasting landscape" excuse although since Audacy also owns WINS, they at least get rid of a redundancy that's existed FOR YEARS if nothing else
It's really not that hard to figure out. It got a deal that it thinks will let it keep the bulk of its revenue on 880 (a combination of sports rights that it has been getting and LMA fees it will start getting) and will let it relieve the headache of having a large staff and high overhead. It probably also thinks it can increase the revenue at WINS.