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Good riddance 93 Rock

I can't say I am surprised by this 93 rock has been going downhill for a long time. They started off great they had minimal dj chatter and a good selection of modern rock music, but then they went down the same path to oblivion zeta did. They replayed the same 20 or so songs over and over again, they had obnoxious personalities like "naughty Natalia" who I once heard dedicate rage against the machines "people of the sun" to sunbathers on the beach, the song is about Spanish conquistadors raping and pillaging their way through south America BTW. Rock radio can work here 93 was very popular when they started because they did the things zeta didn't. Then they went the other way.

I enjoyed Bubba, in a post Neil south Florida he was the best talk on the air. Thank God for smart phones, I can stream Bubba and Jorge Rodriguez and listen to Pandora for music.
 
WWVA Atlanta - transitioned to Rhythmic CHR, then changed names to WiLD
WISX Philadelphia - transitioned to Hot AC, changed to Mix106.1
WDTW Detroit - transitioning to Rhythmic CHR apparently, still has disco ball
KLQT (or whatever it was) Albuquerque - flipped to AC

are notable this year, all CC.

seems like most R/AC's transition rather than just flip.
 
FredSavage said:
To say that rock doesn't work because of the Hispanic population is just absurd. I know plenty of Hispanics that listen to rock music.
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This is an example of the n=10 factor.

The people one knows well enough to be able to know their personal preferences tend to be people with a lot of common interests. And such a biased sample may provide some anecdotal stories, but it can not measure mass behaviour.

In general, Hispanics, particularly Spanish dominant ones in the US, do not listen to rock in the same proportion as the part of the population that Arbitron calls Other. So in a market that is over 50% Hispanic, and close to 60% Spanish dominant, the incidence of rock partisans will be much lower than in the Other segment (Other, save in markets with large Asian origin populations, is almost entirely non-Hispanic white).

The standard rebuttal to this point is saying that there are plenty of radio stations in Latin America that play English language rock, which is true. But that audience is almost totally A and B socioeconomic levels (out of a standard A to E stratification, with B being upper middle income) and those groups emigrate only minimally as they enjoy a standard of living in Latin America they can not duplicate in the US.
 
This is a perfect opportunity for Cox to put Party back home, and it's not because of the WMC or the Ultra Music Festival, but in this time, a good number of Top 40 acts i.e. Rihanna, Ke$ha, Akon, Pitbull are dance lean in their work. I agree for Party to not focus heavily on the PVD, Armin Van Buuren, Svenson & Gielen material, but to still have it on rotation. Alas, I do know that if Party were to come back, some of the dance fans would want it to sound like it did in the 2002-2004 era as it focused more on the trance/euro tracks and expect not to hear much "commercial" sound. From what I hear about Miami being a killer party town, and with the growth of dance getting reconized a bit from CHR, this time around Party can work in the market.
 
Someone mentioned the possibility of an "Eagle" format, similar to stations in Tampa, Jacksonville, Atlanta, and Birmingham. If Big 105.9 did not exist, I can see that as a possibility. However, with Big a Heritage station, I cannot fathom that happening.
 
Last time I checked, Active Rock performed respectably to very well in places such as El Paso (KLAQ is #1 overall at times), Albuquerque, Phoenix, San Diego, Las Vegas, and several Hispanic-heavy markets across Texas.

Didn't Miami have both an Active Rock station (Zeta) and an Alternative Rock station at one time?

I agree that the stationality on 93Rock was too abrasive for the market, and more of a modern/active rock blend (similar to what Zeta played in the late 90's) would've worked much better. Going "el cheapo" on the morning show wasn't exactly a good move, either.

If I were CBS, I'd move 103.1 The Buzz from 103.1 to 104.3 and market it as a Miami/Ft. Lauderdale market station.

Inevitably, I think Active /Modern Rock in Miami will only be available over-the-air on an HD2 signal.

I am also somewhat surprised one of the guy-oriented AM stations in the market hasn't utilized FM translators by now to improve their reach.

BTW, I'd be somewhat surprised to see Clear Channel blow up 93.9 MIA for a WIOD simulcast, but who's to say? Stranger things have happened.
 
MarkW said:
Last time I checked, Active Rock performed respectably to very well in places such as El Paso (KLAQ is #1 overall at times), Albuquerque, Phoenix, San Diego, Las Vegas, and several Hispanic-heavy markets across Texas.
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All the markets you mention have what is essentially all Mexican heritage Hispanics, while Miami has almost all Caribbean Basin Hispanics, with Cuba, Colombia and Puerto Rico being the largest home countries and influences musically. Really different constituencies and not valid comparisons.

El Paso is highly assimilated, despite being on the border. Albuquerque has fewer than 12% Spanish dominants, with many Hispanics being 10th, 12th generation or more. The other markets do not have half the percentage of Hispanic population that the Miami MSA has, and low single digit African American populations... Miami is going to be 55% Hispanic and 20% Black.

You take the fact that Hispanics severely underindex in use of rock stations, and the idea of yet another rock station seems really, truly bad.
 
but if 93.1 was going back to dance why would they stunt with christmas music ???


i could see them going with some kind of AC i dont know radio is weird anything could happen
 
Mike said:
but if 93.1 was going back to dance why would they stunt with christmas music ???
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Because it's Christmastime.

And what a perfect way to play Flush The Format. And leave competitors - and those on the boards here, for that matter - guessing.
 
Thumbs down to Cox Radio for doing virtually nothing to properly promote the Bubba the Love Sponge show in south Florida. No billboards, no television advertisements, etc. Bubba is brash and abrasive and polarizing, but he also draws a VERY loyal following. Unfortunately, without proper promotion, there were untold numbers of people (especially M25-54) who I suspect never had exposure to his show and weren't prompted to listen and come to love or hate it or somewhere in-between.

Bubba has one of the best shows in radio in my opinion, though he's not for everyone. But he never got the promotional push he deserved to get a fair shake, particularly in a market like Miami/Ft. Lauderdale.

In contrast, Paul and Young Ron have been in the Miami market for years and yet Clear Channel still puts up billboards for them and gets them out at Dolphins games on the jumbotron and overall present them in a way to keep their brand strong and relevant in the market.
 
imagine being a rock 93 dj who goes away for the weekend only to come back and find your station playing x-mas music

ouch !!!
 
Returnable said:
Thumbs down to Cox Radio for doing virtually nothing to properly promote the Bubba the Love Sponge show in south Florida. No billboards, no television advertisements, etc. Bubba is brash and abrasive and polarizing, but he also draws a VERY loyal following. Unfortunately, without proper promotion, there were untold numbers of people (especially M25-54) who I suspect never had exposure to his show and weren't prompted to listen and come to love or hate it or somewhere in-between.

Bubba has one of the best shows in radio in my opinion, though he's not for everyone. But he never got the promotional push he deserved to get a fair shake, particularly in a market like Miami/Ft. Lauderdale.

In contrast, Paul and Young Ron have been in the Miami market for years and yet Clear Channel still puts up billboards for them and gets them out at Dolphins games on the jumbotron and overall present them in a way to keep their brand strong and relevant in the market.
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Your first post there Bubba, I mean Returnable. Maybe there aren't as many WWE Rednecks, I mean Fans as there are over here in the Bay Towns!

Your Captain
 
Returnable said:
In contrast, Paul and Young Ron have been in the Miami market for years and yet Clear Channel still puts up billboards for them...
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In contrast, Clear Channel owns lots and lots and lots of billboards while Cox does not.
 
I would LOVE for Party 93.1 to return...surprise surprise ;)

However, if Party DID come back, some rhythmic style material (a la Usher, Akon, Ne-Yo, etc) would have to be added in if this station plans on lasting long. Of course play the dance material that the station is known for (on HD-2). I'm just thinking in this case the dance music product has to be strengthened by going the rhythmic route....that is if we're trying to get that 20-something girl into dance. We need MORE of them since there are less of the core dance fan base. That's what could benefit Party should they return to standard FM.
 
Tony Santiago said:
I would LOVE for Party 93.1 to return...surprise surprise ;)

However, if Party DID come back, some rhythmic style material (a la Usher, Akon, Ne-Yo, etc) would have to be added in if this station plans on lasting long. Of course play the dance material that the station is known for (on HD-2). I'm just thinking in this case the dance music product has to be strengthened by going the rhythmic route....that is if we're trying to get that 20-something girl into dance. We need MORE of them since there are less of the core dance fan base. That's what could benefit Party should they return to standard FM.
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Lets hope they get actual DJs this time around and not make it automated like the last incarnation. Interaction with the audience is key to a radio station's success.
 
only1moore said:
Tony Santiago said:
I would LOVE for Party 93.1 to return...surprise surprise ;)

However, if Party DID come back, some rhythmic style material (a la Usher, Akon, Ne-Yo, etc) would have to be added in if this station plans on lasting long. Of course play the dance material that the station is known for (on HD-2). I'm just thinking in this case the dance music product has to be strengthened by going the rhythmic route....that is if we're trying to get that 20-something girl into dance. We need MORE of them since there are less of the core dance fan base. That's what could benefit Party should they return to standard FM.
Click to expand...

Lets hope they get actual DJs this time around and not make it automated like the last incarnation. Interaction with the audience is key to a radio station's success.
Click to expand...

I knew there was something I forgot to add...thank you :)
 
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