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goodbye frank?

This entire discussion makes it sound like Nassau is pulling the plug on Frank because it lost to Y-102. That's not what's really happening here. It has nothing to do with ratings and personalities, but rather Nassau didn't have the money to make the payment for Frank. If it were a ratings issue, Nassau probably would have kept the station and just switched formats.

With the current economic climate, the advertisers simply fell into a black hole. This problem is not unique to Nassau or Frank. In fact, Y-102 most likely has the same problem as well as any other radio station in the USA.

By all reports on this board, WDAC could have pulled the plug on Nassau/Frank 6 months ago when Nassau couldn't make payment. In fact, I seem to remember a report of a third party that was interested in purchasing the station. But WDAC had the LMA extended for some reason. Nassau didn't come up with the money, and now it's time for WDAC to get rid of them.

Y-102 wasn't victorious in any battle here. Rather, Frank simply had a heart attack and died.
 
Whoa...wait a minute Mr. Postman. Nassau (or Frank) may be broke now but they certainly weren't when they got involved with this frequency. I see a lot of remarks on this board that indicate a lack of knowledge of how radio really works. Radio is a real business with all that business involves...employees, product, marketing, payroll, sales effort, leadership, customer service, quality (technical quality is just one aspect) etc. etc. etc.

Problem with most comments on these boards is that many think of radio as music, imaging, personality and power. That is such a very small (and I do mean extremely small) part of the radio business that you can be pretty good in all of those areas and still fail. There are so many businesses that have a great product and fail. Why? Ask yourself that.

Someone said that Y-102 could burp 24 hours and win because of heritage. WRONG! Someone else said that Al and his crew could have just sat around and watched. WRONG! Maybe in hindsight you could have waited and watched the destruction of Frank over the past three years but that's because Nassau management did almost everything wrong.

But you don't do that when a competitor makes a threat. Again think of any business. What does Microsoft do, or Google when there is a threat? They take action and obliterate the competition.

Y-102 makes a ton of money. If Nassau had done this correctly they could have taken a chunk of that money while growing the market overall because of a new alternative. Selling spots for $10.00 a shot while Y-102 was selling for $200 was not the way to do that. they cheapened their effort and sent a message to the business community that they weren't worth anything. This is just one of many mistakes they made. i could write a 30 page white paper on this....

....but I have other things to do. Again, congratulations to the people at Y-102 from the GM on down and to those employees at Frank who might be without work in a few weeks I wish you well. Radio, today, is a brutal business. But it's the insiders who make it so.
 
mshannon got it right. there is nothing more to add to this saga.
 
big mistake, if you're going to kill frank, but the bone on 107.5

and if we must put christian radio on 1075, then KILL 94.5 so PST will have the signal it deserves.
 
Frank FM was officially laid to rest today around 10:45. Dead air for around 15 minutes than, Christian Music came on .
 
I bet your happy. Your beloved y102 has no more competion in it's market. With that being said, WMGK will be getting a lot of new listeners up north in bjerks and schuylkill counties, so good luck to them providing they are now the only classic rock station with a decent signal in the areas. Y102will still suck miserably unless they go active.
 
The classic hits thing should sound like Frank sounded in the final days when it no longer mattered.

And why, oh why would anybody switch TO 'MGK? They are the epitome of the boring, worn out classic hits format. Good grief, how dull ! All the top 5 hits from the 20 most successful top 5 hit-makers and they foist that off as classic rock/hits. S-t-a-l-e.

Nobody switches to WMGK.
 
Then where are they going to go? And right now 1075 is off air completly.

I hate to say it but the bone is probably next, then 999, but they pretty mmuch suck
 
UPDATE: 107.5is back on, but ithinbk they moved to another tower, because thesignal is MUCH weaker.
 
eyg2181 said:
Then where are they going to go?
Click to expand...

Where do you go? You just move on. If your preference was classical music, but you heard the 1812 Overture everyday year after year after year, you'd find it monotonous and you'd find a better classical music source. But with the classic rock/hits gimmick, there is no where to go. At least FM-wise, there's no place. So you just move on. The jig is up for the classic rock/hits format the way it's been done for the past decade or so. The train has left the station, the ship has sailed, the sun has set.
 
are you kidding me. Someone is still listening. the signal is weaker. Y-102 was lucky. Well y-102 is the result of a very talented team outworking and better serving Berks County. Anyone who believes they are just lucky needs to better understand radio and the market.

my 2 cents
 
Intersting thoughts. Hate to see radio folks get burned again So what would work? It seems everyone knows why it didn't work. The best thing for Berks would be a good radio station.
 
My final note. Y-102: the station that is lucky and not very good , has over 80,000 listeners in Philadelphia, shows up in Lancaster, Harrisburg, and Allentown. By the way has double the listeners of the next radio station in Berks. Sometimes jealousy can blind people to the facts
 
rizman1313 said:
My final note. Y-102: the station that is lucky and not very good , has over 80,000 listeners in Philadelphia, shows up in Lancaster, Harrisburg, and Allentown. By the way has double the listeners of the next radio station in Berks. Sometimes jealousy can blind people to the facts
Click to expand...

...and Frank used to beat them in the Philadelphia PPM's every time. In Allentown , too, I believe.

Of course, they have double the listeners. They have no competition.
 
They sit closer to Allentown and Philly and their signal goes much farther into those markets. They also claimed to be # 1 in Berks. They market into Philly and A’town. To the uninformed WFKB’s tower sits on the Montgomery County/Berks county Line just outside of Allentown. Y-102 sits in Reading 20 miles west of WFKB’s tower. They GET further INTO PHILLY AND Allentown. My point is even in markets where y-102 doesn’t market they have listeners. By the way. Most months WFKB and Y-102 are very close in audience share for Philly. In Berks (where it mattered) Frank had their *&*^&* kicked.
 
rizman1313 said:
They sit closer to Allentown and Philly and their signal goes much farther into those markets. They also claimed to be # 1 in Berks. They market into Philly and A’town. To the uninformed WFKB’s tower sits on the Montgomery County/Berks county Line just outside of Allentown. Y-102 sits in Reading 20 miles west of WFKB’s tower. They GET further INTO PHILLY AND Allentown. My point is even in markets where y-102 doesn’t market they have listeners. By the way. Most months WFKB and Y-102 are very close in audience share for Philly. In Berks (where it mattered) Frank had their *&*^&* kicked.
Click to expand...

Frank NEVER deliberately marketed to Philly or Allentown. Sure - their tower wasn't anywhere deep inside Berks County. But it takes money - A LOT of money to move a tower...and Nassau didn't have the money to move it right away. So they made the best with what they had. But please - don't kid yourself by saying that Y102 gets further into Philly than Frank did. Y102 barely makes it to King Of Prussia on a good day and those listeners that you claimed to have in Philly were the same fringe Chester/Montco/Berks listeners that Frank had. Believe me when I say that if I'm outside any of those areas and say 'Y102', the typical response is 'Don't you mean Q102???'

LIke I've said before - Y102 is all that Berks Co. has known for most of their natural born lives. God help them if someone in Berks comes to the realization that it's 2009 and you actually have a choice for what you can listen to...
 
First its not me that claims that y-102 has listeners in Philly. Its the PPM. Second WFKB's does go further into Phila and Allentown then WRFY. Maybe that why they have more listeners in those markets then y-102. Did you listen to their promos. they mentioned Chester,Montgomery,Allentown. I don't think the average Joe in Philly knew who Frank was either.Maybe you need a new radio if you can only pick y-102 as far as King of Prussia. By the way the Philly numbers don't include Berks.
 
This is just a theory, but I think 107.5 may be on the 6,000 watt aux stick behind the studios off of Mill St. in Boyertown while Nassau rips out the HD equipment of the main 30,000 watt stick...again, just a theory.
 
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