Re: End of the Line for LPTV?
Chad-Stevens said:
Are there any early numbers on where cable/sat penetration has trended since analog shut-off? LPTVs may or may not feel its worth the expenses to switch to digital if they already have cable carriage unless it dramatically increases their coverage area.
I doubt that any of the LPTV drones (home shopping, music videos, satellite-fed religion) that simply air programming off a satellite and have no local presence or involvement are going to spend the money until forced to do so. What ever loyal audiences they have will probably just have to get used to switching their receivers from DTV to analog to keep watching.
IMHO, The FCC really needs to set a date on LPTV-transition within the next few years.
I guess it depends on the market. In Phoenix, even the "LPTV drones" are going digital, and many are operating digital companion channels alongside their analogs. Of the 15 LPTV stations, we have 1 DTV-only, 3 with both DTV and analog, 3 with DTV companion CPs, 1 DTV flash cut CP, 1 DTV flash cut STA, and 3 DTV flash cut apps. By the time the FCC gets around to setting a LPTV analog sunset date, I think it will be moot in the Phoenix market.
One thing that helps out is multicasting. Of the 4 LP DTVs operating, 3 multicast, with 10 programming streams, including 1 in 720p HD. Advertising has been steady at some stations, slow at others, but even the slow stations are starting to pick up.
FreddyE1977 said:
It sounds like a lot of their success or failure depends on the local cable company and how willing they are to provide carriage. The LPTV that I'm referring to here had a serious issue (with an unnamed cable company that I shall refer to only as Comcast) because they were charging hefty fees for them to lease a basic tier channel. Once they fell behind in the payments they were cut off, which nearly put them out of business.
That's the frustration of today's TV environment. When a local class A wanted to add a popular subchannel, they had to wait almost a year to launch until they could get cable coverage for it, and then it was another few months before the cable company actually added it. And they were fortunate: the current ownership was initially backed by local political and commercial heavy hitters, so they had more influence with the cable company.
IMO, LPTV stations are a perfect fit for locally-produced content, but 80-85% of the public would rather have 200 channels of cookie-cutter content from elsewhere. So much for America's desire for localism and diversity.