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Goodbye K-LUV, Hello The Spot (98.7)

Agree, this would be a nice playlist for The Spot in Houston to have since there is no sort of classic hits station in the market. However, Audacy would probably rather run with what KKHH has considering the playlist is able to be slightly more recent (no JACK up the dial). When Audacy re-branded KOOL in Phoenix to BIG 94.5, there were no playlist changes whatsoever. The approach in Philadelphia seems to be an outlier compared to their other stations that are in the format.
How far of the 70’s do they go back for the music?
 
How far of the 70’s do they go back for the music?
"Tiny Dancer" is from 1971 which was played this morning. 98.7 has more variety in their 70s library than some other Audacy stations such as KRTH, KKHH, WOGL, and KXSN.

I'm not sure how much of that has to do with Jack, since KEYN/Wichita, WOMC/Detroit, and KOOL/Phoenix play more material from the 70s and less from the 90s than, say, WOGL and don't have any overlap with other stations in the cluster. I would have preferred the BIG brand rather than the Spot presentation, but I do believe they went with Spot due to future potential moves that could see JACK go away and open a door to merge classic/variety hits on 98.7 under the more lucrative adult hits format.

Also - I believe Audacy may not mind losing "KLUV." I'm not sure about the demos, but it is a brand that was long associated with the "oldies" format, just like KOOL and WOGL. I had speculated last year that I could see KLUV becoming (incorrectly) BIG due to this reason.
 
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Agree, this would be a nice playlist for The Spot in Houston to have since there is no sort of classic hits station in the market. However, Audacy would probably rather run with what KKHH has considering the playlist is able to be slightly more recent (no JACK up the dial). When Audacy re-branded KOOL in Phoenix to BIG 94.5, there were no playlist changes whatsoever. The approach in Philadelphia seems to be an outlier compared to their other stations that are in the format.
I would love this playlist down here in Houston, but as you've said earlier, it still leans relatively old. So far, it doesn't seem much different to me than what they were doing just a day ago as "KLUV".
 
Doesn’t matter what people call it, PPM encoders will only recognize “98.7 The Spot” and that’ll be what shows up in ratings books.
PPM encoding has nothing to do with station slogans. It's encoded with call letters, but if calls change, the encoder is reprogrammed and Nielsen tracks it accordingly.
 
Not sure about the long-term, but The Spot is currently ID'ing as “KLUV Dallas/Ft. Worth“ quietly in the :50 stopset.
The current Legal ID on the new 98.7 The Spot is a dry liner and not the same voiceover talent as the rest of the imaging. Because of this, I’m pretty sure that new calls are already on the way. I’m guessing the new ID with the new calls has already been produced and is ready to go once the change happens.
 
PPM encoding has nothing to do with station slogans. It's encoded with call letters, but if calls change, the encoder is reprogrammed and Nielsen tracks it accordingly.
Encoders have an ID number... they don't even track the call letters. In a sense, they track the facility ID.
 
Let me know if anyone calls it KNUS.o_O:ROFLMAO:
Back when Chicago was a diary market, I'd review the WIND diaries. Not unusual was to find a person... usually an "ultra senior"... who put down "WIND" and a WGN personality who had been dead for a decade.

WIND was, by that time of course, in Spanish. Confusing it with WGN and a long-gone host was bizarre, but I saw that more than once in different forms.
 
The current Legal ID on the new 98.7 The Spot is a dry liner and not the same voiceover talent as the rest of the imaging. Because of this, I’m pretty sure that new calls are already on the way. I’m guessing the new ID with the new calls has already been produced and is ready to go once the change happens.
In a previous aircheck I heard, they were also read dry, so this may not be the case necessarily... but then again with the nature of the IP sale, my guess is that will happen soon.
 
Audacy has to coordinate with EMF to transfer the KLUV calls to one of their stations. Or else someone else could grab the KLUV calls after Audacy gives it up. I would think EMF would really want that call letters
Audacy could get some money for those calls, too!
 
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