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Goodbye K-LUV, Hello The Spot (98.7)

98.7 The Spot just played KC & The Sunshine Band earlier
It’s nice to see Audacy deviating a bit from the very typical 70s library most of their classic hits stations have. IHeart’s 70s library on their classic hits stations is much wider than most of Audacy’s.

I did want to comment on this - there was a speculation of Cumulus potentially selling 93.3. I’ve been to Dallas a few times and am familiar enough with the basics but not the signal strengths of 93.3 and 96.7… wouldn’t it be smarter to keep the weaker but more centralized 93.3 and put Ticket there, and ditch 96.7? 93.3 isn’t a full class C but it appears to have a lot more of the metro within the 60dbu than the rimshot 96.7.
 
Pretty sure what's now KISX was on 99.3 when 107.5 moved to Cedar Hill.
You'd know more about the history of 107.5 and when it moved to Cedar Hill than me, but what was Class A Top 40 99.3 KEYP "Y-99" officially moved to the current Class C2 50kW on 107.3, July 1, 1989. 107.3 actually signed on 3 or 4 days prior to that, for testing purposes, and received a L2C on June 29, 1989. Don't mind what Wikipedia says. As usual, it is wrong. That's what actually happened. 99.3 continued to operate for another few days with a looped promo telling listeners "We're sorry, the # you have dialed, 9-9-3, has been changed. The new number in Tyler, is 1-0-7-3 FM. Please tune your radio to 1-0-7-3 FM now." or something to that effect. Been too many years to remember the exact verbiage. It was in that old Southwestern Bell disconnected telephone number computerized voice we had eons ago.
 
Don't mind what Wikipedia says. As usual, it is wrong.
You could make some good money if you have that done as an embroidered napkin-size piece, framed and suitable for any home, school or office.
 
That's what actually happened. 99.3 continued to operate for another few days with a looped promo telling listeners "We're sorry, the # you have dialed, 9-9-3, has been changed. The new number in Tyler, is 1-0-7-3 FM. Please tune your radio to 1-0-7-3 FM now." or something to that effect. Been too many years to remember the exact verbiage. It was in that old Southwestern Bell disconnected telephone number computerized voice we had eons ago.
At one point in my sharpened-teeth competitive phase I ran a perfect imitation of the Puerto Rican phone company's "non working number" message with "... the station you have dialed, Salsa 63, has been deactivated. Your number for salsa in Puerto Rico is 9-7-3. That is 9-7-3 for Zalsa with a Z. "
 
I did want to comment on this - there was a speculation of Cumulus potentially selling 93.3. I’ve been to Dallas a few times and am familiar enough with the basics but not the signal strengths of 93.3 and 96.7… wouldn’t it be smarter to keep the weaker but more centralized 93.3 and put Ticket there, and ditch 96.7? 93.3 isn’t a full class C but it appears to have a lot more of the metro within the 60dbu than the rimshot 96.7.
The areas where 93.3 is strongest are where 1310 is strongest. 96.7 gives the Ticket the fast growing, affluent suburbs. Most of KTCK's ratings growth began following the addition of the 96.7 simulcast. If anything the two should be paired for a simulcast, but there's enough overlap (and revenue coming in on 93.3) to keep the status quo.
 
The areas where 93.3 is strongest are where 1310 is strongest. 96.7 gives the Ticket the fast growing, affluent suburbs. Most of KTCK's ratings growth began following the addition of the 96.7 simulcast. If anything the two should be paired for a simulcast, but there's enough overlap (and revenue coming in on 93.3) to keep the status quo.
If The Ticket was simulcast on 93.3 and 96.7 it would probably mean the end of the format on 1310 AM. Anyone’s guess as to what would follow on the AM side.

KTCK 1310 is the oldest station in Texas, descended from the original WRR.
 
There were two second adjacent class As that helped keep 107.5 hamstrung - 107.1/Terrell and 107.1/Waco.
Wasn’t 107.5 a class C? I recall 107.5 downgrading to C1 so that 107.9 could sign with a tower closer to DFW. It was around 2002 from what I remember.
 
Okay, so I’m not going crazy - I could have sworn Spot seems to be playing more 70s than KLUV did.

If I recall, when KOOL/Phoenix was re-branded, they bumped up the 70s rotation a tad at the expense of 80s while leaving the 90s unchanged.
After looking at the playlist again, I can definitely see a difference between KLUV and The Spot, and can see a similarity in musical sound/genre lean with its Houston counterpart, albeit definitely an older leaning version. As such, there's more depth in older titles compared to KKHH, including songs I haven't heard on our Spot here in Houston since they cut down on the '80s to increase the '90s music. It's interesting, though, that their solution to fix the demos at KLUV, which had a much higher 6+ rank than in the sales demos, was to increase the amount of '70s music. It will be interesting to see how it will work, but at least this way they'll likely still be able to coexist with KJKK.
 
You'd know more about the history of 107.5 and when it moved to Cedar Hill than me, but what was Class A Top 40 99.3 KEYP "Y-99" officially moved to the current Class C2 50kW on 107.3, July 1, 1989. 107.3 actually signed on 3 or 4 days prior to that, for testing purposes, and received a L2C on June 29, 1989. Don't mind what Wikipedia says. As usual, it is wrong. That's what actually happened. 99.3 continued to operate for another few days with a looped promo telling listeners "We're sorry, the # you have dialed, 9-9-3, has been changed. The new number in Tyler, is 1-0-7-3 FM. Please tune your radio to 1-0-7-3 FM now." or something to that effect. Been too many years to remember the exact verbiage. It was in that old Southwestern Bell disconnected telephone number computerized voice we had eons ago.

Next time you see an article that bad, go fetch me and see if I can't find the references to improve it. (Check it out now 👀)
 
Okay, so I’m not going crazy - I could have sworn Spot seems to be playing more 70s than KLUV did.

If I recall, when KOOL/Phoenix was re-branded, they bumped up the 70s rotation a tad at the expense of 80s while leaving the 90s unchanged.
Yeah, I can definitely tell a difference in the music since the name change to The Spot. It seems to me that they’ve removed a lot of the good pop classic hits and are heavy on rock-based classic hits. Not my cup of tea, as I prefer a pop-based classic hits presentation, but to each their own!
 
New branding (imaging) voices announced for The Spot - Rob Naughton and Danielle Ezra.

They played “Better Man” by Pearl Jam earlier tonight and that was surprising.
 
The playlist is most definitely changing. Heard Collective Soul this morning, just before 10. I don't remember a time when KLUV ever played a title from them. Other eyebrow raising notes: The Verve -Bittersweet Symphony, Green Day - Good Riddance, Chumbawamba - Tubthumping, and 4 Non Blondes - What's Up?

This isn't the KLUV of old. Starting to sound rather similar to Houston's version. If I hear Enter Sandman on 98.7, you'll be reading an online news article out of Tyler about a one vehicle accident in which the driver veered sharply off of the road and into a ditch.
 
I wouldn’t be surprised if The Spot and Jack FM eventually merge. It may be a couple years. Jack FM could be continued on 98.7 HD2.

I think The Spot and Jack could coexist. Make one more pop leaning with the other (say Jack) more classic rock leaning to go after Lone Star. Jack could add more recent hits to further differentiate from the Spot. Cumulus ran KSCS and The Wolf for years without major adjustments besides KPLX skewing a little older.
 
Wasn’t 107.5 a class C? I recall 107.5 downgrading to C1 so that 107.9 could sign with a tower closer to DFW. It was around 2002 from what I remember.
No, it wasn't a full class C. 107.5 has had to operate at a lower power level as long as it has been broadcasting from Cedar Hill. And before that it was on a short tower in or near Fort Worth.
 
People will still call it K-Luv. Lol
That's probably true, since the K-Luv name is pretty established, since the station has identified as either K-L-U-V or K-Love since 1984. Someone made a similar comment in the "Mix 102.9/Now FM" discussion thread, noting that they'd never quit calling the station "Mix".

For that matter, I can't help but wonder how many listeners will ever refer to the station as "98.7 The Spot" -- because that doesn't exactly flow off the tongue. My suspicion is that if the K-Love identification eventually fades for listeners, what will be left is just people referring to it as "that station at 98.7 that plays old music".
 
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