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Goodbye K-LUV, Hello The Spot (98.7)

BRNout said:
Isn't it amazing how filthy rich EMF is? And all obtained from donations. Money from people on fixed incomes. people who probably could have used it themselves. Meanwhile, these guys are buying up half of the broadcast band (and accelerating the killing of the medium by killing off it's diversity).

Am I the only one who sees a problem with this?
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The financials of commercial radio killed off diversity decades ago. 90%+ of the stations that exist today are corporate cookie cutter stations that play it safe and largely sound the same. They don't take risks like they used to (and can't). Ironically, the last station to do that here in Minneapolis is now an EMF station (after being on the market for YEARS with no other competitive offers).

At the end of the day radio is a business and exists to make money to sustain operations (and in the case of commercial radio, to make a profit). For those that want to "save" the medium, the best path to do that is to start a non-profit, gather support, and buy stations. Exactly what EMF is doing. Commercial revenue is on the decline, and going forward we likely won't be able to sustain as many commercial stations as we do today. Sad? Very. But the audio entertainment industry has changed forever, there is more competition for a shrinking pie than ever before, and I just don't see this changing. But, if you can garner enough support to pay the bills (with a few underwriters perhaps) to support diversity, that's the best bet going forward.
 
mnradiofan said:
The financials of commercial radio killed off diversity decades ago. 90%+ of the stations that exist today are corporate cookie cutter stations that play it safe and largely sound the same.
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That is not true. There are less than 10 companies that own more than 100 stations, and that is out of about 11,000 commercial stations in the US.

As to "cookie cutter" the simple fact is that most larger market stations do extensive and expensive research of their listeners and potential listeners and play precisely the songs they want to hear. In a "world" joined by the Internet, it is not surprising that the hits in each musical genre be substantially the same from city to city in the U.S.
mnradiofan said:
They don't take risks like they used to (and can't). Ironically, the last station to do that here in Minneapolis is now an EMF station (after being on the market for YEARS with no other competitive offers).
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"Risk" means "playing stiffs". From research, we know how many new songs a current based station can introduce each week, month and year. And many a station, on purpose, doesn't play any new or newer music because lots of listeners just want to hear familiar songs.
mnradiofan said:
At the end of the day radio is a business and exists to make money to sustain operations (and in the case of commercial radio, to make a profit). For those that want to "save" the medium, the best path to do that is to start a non-profit, gather support, and buy stations. Exactly what EMF is doing.
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EMF is not in the "make music hits" business. They play music that is well liked by their target listener, just like CHR or Country or rock stations do.
mnradiofan said:
Commercial revenue is on the decline, and going forward we likely won't be able to sustain as many commercial stations as we do today.
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Actually, studies out this week show slow growth for broadcast radio.
 
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EMF Rich? You have no clue. First, their target is the 25-49 adults, specifically families. They are NOT on fixed incomes but typically 2 income households. Another complained they wee conning cash from people. That's a boneheaded comment. If you would listen to them, you'd have a clue. I guess the thing that frustrates is comments are made with no knowledge of their programming or how they fundraise. Why don't you yell and scream at your local NPR taking money from the poor to get rich. I can say most NPR affiliates pay better that the people running EMF. I don't work for and never have worked for EMF, nor do I have friends there. In fact they're not my preference for listening but I will gladly defend them from lies and baseless accusations. Pull their 1099 and take a look.
 
I don't believe EMF is either rich or stupid. And to add their K-Love network into DFW with the existing competition would just not make sense. Their mission and CCM programming is essentially identical to stations already on 89.7 KAWA, 90.9 KCBI, and 94.9 KLTY. Also, there is 88.3 KJRN on the southwest side of town.

Their EGO would have to be stronger than their MISSION. And that seems unlikely, as the existing CCM facilities are serving the same mission.

I don't think it will happen unless they can purchase one or more of the existing facilities.
 
Robert Douglas said:
I don't believe EMF is either rich or stupid. And to add their K-Love network into DFW with the existing competition would just not make sense. Their mission and CCM programming is essentially identical to stations already on 89.7 KAWA, 90.9 KCBI, and 94.9 KLTY. Also, there is 88.3 KJRN on the southwest side of town.
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Don’t forget EMF’s Air1 101.7 is also in DFW. And I am sure Hope Media Group wants a DFW signal for Vida Unida.

We’ve discussed this before, but a reminder: A fundamental rule of broadcasting is that you can never, ever have too many religious stations in any given market.
 
Robert Douglas said:
I don't believe EMF is either rich or stupid. And to add their K-Love network into DFW with the existing competition would just not make sense. Their mission and CCM programming is essentially identical to stations already on 89.7 KAWA, 90.9 KCBI, and 94.9 KLTY. Also, there is 88.3 KJRN on the southwest side of town.
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As EMF comes closer to a full national presence, I think they will enter markets even if they have existing Contemporary Christian stations.
Robert Douglas said:
Their EGO would have to be stronger than their MISSION. And that seems unlikely, as the existing CCM facilities are serving the same mission.
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Their mission, as expressed when buying in Puerto Rico and the Pacific protectorates, is to reach everybody in the US.
 
BRNout said:
Meanwhile, these guys are buying up half of the broadcast band (and accelerating the killing of the medium by killing off it's diversity).
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EMF can actually helped small market commercials stations.

An example: A market of 100,000 people and $2 million in radio revenue divided among 15 commercial radio stations. EMF comes in and buys two of the commercial FM stations and flips them to their Christian music format. Now instead of 15 stations fighting for $2 million in revenue there are now 13 stations. It's a little more complicated than this example but "eliminating" two competitors in a small market can be a godsend (pun intended.)
 
Robert Douglas said:
I don't believe EMF is either rich or stupid. And to add their K-Love network into DFW with the existing competition would just not make sense. Their mission and CCM programming is essentially identical to stations already on 89.7 KAWA, 90.9 KCBI, and 94.9 KLTY. Also, there is 88.3 KJRN on the southwest side of town.
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Too bad nobody is even attempting to put an Urban Gospel in this market.
 
neosolbrudda said:
Too bad nobody is even attempting to put an Urban Gospel in this market.
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That format is even harder to sell than "oldies". In just a few markets that have stations that are so big they can't be ignored has this ever been successful.
 
neosolbrudda said:
Too bad nobody is even attempting to put an Urban Gospel in this market.
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After the second failure of the format on FM in Houston (Praise 92.1) I doubt it would be tried in DFW. Admittedly the 2.0 effort was probably always a placeholder, and apparently had the same problem: The audience is too old, which you can easily tell from listener phone-ins. The format is (again) being relegated to an HD-2 in Houston, as has Classical in the market.

Always wondered how well the planned Gospel format on (what was then) KJOI 1190 would have done in DFW if it had made it to launch over 20 years ago.
 
neosolbrudda said:
Obviously, it is successful in Memphis. Hallelujah 95.7 does very well in that market.
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Yes, it is usually in the top 3 to 4 stations in 12+, but not even top 10 in revenue. Most of the listeners are over 65.
 
wprt949 said:
The only way Gospel would be done in dfw is if urban one bought k104 and flipped 97.9 to praise
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If Radio One was to buy the Service Broadcasting stations it is more likely they’d move one of the rimshot formats to a Cedar Hill stick and put Gospel on a rimshot. While such a purchase is well within the realm of possibility, a flip to Gospel is not, due to reasons discussed earlier in this thread.

Radio One is diversifying its format offerings, as seen with recent purchases in Charlotte and Houston.
 
Mediafrog+ said:
Always wondered how well the planned Gospel format on (what was then) KJOI 1190 would have done in DFW if it had made it to launch over 20 years ago.
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Up against Heaven 97 and Soul 73 in 2000? Radio One would've needed to bring their A game. It appears they saw no reason, or money, good enough to justify that, so they quickly sold it off to Clear Channel. iHeart has been stuck with it ever since.
 
neosolbrudda said:
Well, I guess iHeart doesn't care about the revenue part in this case. I don't see this station going anywhere.
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It makes money, even if less than it should make, and is on a mediocre signal. Previous so-called "general market" formats have not done well on 95.7 in Memphis.

Isn't KGGR still airing urban gospel in DFW?
 
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