TheBigA said:
I think it's a mistake to believe that there is some kind of political agenda behind programming decisions in publicly-held broadcasting companies. The fact that there is such a large amount of conservative talk on radio has begun to hurt radio in other markets, thanks in part to PPM and the general dislike of politics among a majority of people. While it's true that a handful of conservative talkers have been able to attract sizable audiences, the overall record for conservatives isn't very good, and a lot of them tend to alienate advertisers, which is bad.
It's popular to associate investment groups with political ideologies, like the Bass Brothers in Texas with the Bush family, or Bain Capital and Romney. But the real story behind these investment groups isn't promoting an ideology, but making money. Salem is the only large broadcasting company with an obvious political ideology. But a public company like Cumulus has to appeal to a broad range of investors in order to remain viable. That means you stay away from narrow political ideologies.
Where radio needs to go in this current environment is back to entertaining. If you come up with an entertaining liberal, great. But whatever happened to talk radio that wasn't about politics? Whatever happened to Larry King and KABC's Michael Jackson? There clearly is an interest in celebrities, and I see a huge window now for talk radio that isn't strictly about hating liberals.
Good comments. Along those lines, I remember the pre-politics obsessed talk radio, when I was growing up in the early and mid 60s. My mother would listen to Pamela Mason on KABC. She had been an actress who never hit the big time, and was mostly famous for being the divorced former wife of actor James Mason. But she was smart, funny, and had that British accent (no, Michael Jackson wasn't the first - he was still playing hits on KEWB). Politics did come up on Mason's show - you knew where she stood politically, but she and her guests (some celebrities) mostly talked about fashion, show-business, cooking, etc. Of course, in that era, much of her audience was probably stay-at-home housewives, like my mother.
Steve Allen and Jayne Meadows had a similar gossipy type morning show on the pre-Boss KHJ for awhile. They broadcast from their home, and celebrities would stop by.
I was only a kid, but I think what happened is "Two-Way Radio" KLAC came along in the LA market and started dominating the ratings with more confrontational and political talk-radio (Joe Pyne, in particular) and the other stations, including KABC, followed suit.
I also recall that the KGO of the 80s (when I was a loyal listener) was not entirely obsessed with politics, which was maybe 60% of the programming. But Ronn Owens, Jim Eason, and the other hosts spent a lot of time talking about other subjects. Each host had their resident experts on pop-music, pets, computers, cooking, movies, the latest releases on video - etc - and those experts would show up fairly frequently to dispense info and advice to callers.
Some of that may still exist on talk radio - I have no idea.