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Great songs that test poorly

Good point. But also there's no need for research. Listeners can do their own.

They can also cook their own food. Yet they still go to restaurants.

The research isn't for the listeners. It's FROM the listeners. The researcher is asking what do they like. Nothing wrong with asking questions when you're trying to anticipate popular taste. All you're telling me is you don't like what's popular.
 
With the amount of "cultural sensitivity" predominant today, I am surprised that the Christmas Music phenomenon has not been more deeply discussed as an ethnic and cultural artifact
As someone who does not celebrate Christmas I think this music phenomenon hasn’t been discussed because most Christmas music played by radio is more secular with the more religious songs played more heavily on Christmas Eve Day and Christmas Day.
 
Ever heard of "Curated Content"? People don't always know what they like until they get exposed to it. Even you have to admit that Commercial Radio rarely thinks outside the box anymore. Formats are generic by design.
The word "format" is akin to those old sewing patterns few people use today to make their own clothes from cloth. A "format" is by nature a strict set of rules and boundaries.

When Todd Storz created Top 40 around 1961, he set his boundary as "current, new songs that younger white people in Omaha like a lot". That was his format. It did not include classical, jazz, traditional big band, blues and any other kind of ethnic music.

Storz "exposed" a few new songs each week that fit what he and his PD thought those same people would like. He did not add polkas and pasodobles.

Personal tastes are, to each individual, generic by experience.

People still go to movies even though they didn't write the script, pick the actors, or direct the film. Someone else did it for them. Non Commercial Radio offers content that gives listeners a chance to "discover" something...
And, as Storz and a long line of format music PDs and music directors have discovered, listeners want more of what they like. The die-hard McDonalds fanatic does not want that raw fish called "Sushi". And if he goes to McDonalds and they try to pawn it off on him (or her) they will not go back.

"Gee, I hope they play something I have never heard before and probably won't like instead of a favorite song..."
 
Only the classic formats. Any format that plays currents is anything but generic. They will throw something new at you because its trending, not because it fits the format. The best example is the country format. It goes from traditional to songs that are completely outside the box. If you watched the CMA Awards Wednesday night, you got a taste of that. Unfortunately, that kind of random presentation of music isn't very popular, as evidenced by the fact that only 6 million people watched.
I normally skip over the performances, but I heard a lot of liked and ended up watching more than I had planned to. Who would have ever guessed I would like a duet between Chris Stapleton and Post Malone? I don't even like Chris Stapleton and yet for some reason I decided to watch the first performance. I didn't even know that was Post Malone.

A lot of the nominated songs or performances for which clips were played I didn't care for.
 
According to this list, "Last Christmas" is one of the most hated. It's also one of the most popular, according to Billboard. Same with Wonderful Christmastime.
I despise both. But they just don't sound like Christmas songs. I was introduced to Christmas music by my parents' album five and later album four and album three. I can link to what those are.

They would get a completely different list if they asked women. And the all-Christmas stations mainly appeal to women. Most men hate the entire concept, not just certain songs.
I've always liked Christmas music. Meaning real Christmas music.

When I felt like the holiday had changed to the point I wouldn't enjoy it any more, I heard one of the really good songs and that made me want to hear more.
 
As someone who does not celebrate Christmas I think this music phenomenon hasn’t been discussed because most Christmas music played by radio is more secular with the more religious songs played more heavily on Christmas Eve Day and Christmas Day.
I've never noticed any difference in recent years. The "holiday" playlist skews heavily toward songs about Santa, cold weather, reindeer and trees for its entire run. In fact, songs that should be put away after Christmas Eve (anticipatory songs such as "Here Comes Santa Claus" and "Rudolph") are still in play on Christmas Day.
 
You think so? Maybe at one time, when music was a lot simpler. Right now with all of the music being released due to streaming, the selection of music, especially in terms of currents, has become way more complicated. DJs know what THEY like, and that may be good enough at a non-commercial AAA station. That's how a station like WFUV picks its DJs. Not the case in the commercial world.
But a part of what makes that sort of DJ great, to those of us who enjoy that sort of radio, is the truly good ones can bond with the audience. They may be playing things they like and are passionate about, but it takes a truly savvy DJ to balance between taste and accessibility, knowledge and welcoming in the more casual fans. To be able to select your own music, and not skew too heavily to one style or era or favorite set of bands, does take a level of professionalism. Also, presenting with intelligence without being pretentious or condescending.

Marketability aside, doing something like that in a professional way takes a lot of skill. Most of the "freeform" jocks in early FM days weren't the type that made it into long careers like the jocks at WNEW, in part because they were probably far too self indulgent.

I'm a huge fan of Bruce Warren at WXPN, who's moving towards retirement. He regularly posts some of his set lists on social media, and it's truly enjoyable. But it's never too weird or out there, it contains a good mix of legends, newer stuff and plenty of known and even "popular" artists. It's not three hours of songs you've never heard by bands you've never heard of. For a station like XPN, that works and would inspire people to support it. I don't see it working commercially. The most recent attempt other than KHUM in Humboldt County, CA that I know of was "106.9 The City" in Omaha, which branded as "Freeform Radio" and that version lasted at best a year, before going to a more traditional adult rock/modern AC approach.
 
You can't build a business around a high quality product?

To you, it's "high quality product." The kind of radio we're talking about appeals to mainly over-55 men. You can't build a business around that.

When listeners have no connection or passion for the content, it's over...

They have connection and passion for right wing conservative talk. That's why it's on the radio.
 
Some other #1 hit songs that are better left of off most radio playlists.

How Am I Supposed To Live Without You - Michael Bolton
I'll Be Your Everything - Tommy Page
Nothing's Going To Change My Love For You - Glen Medeiros
Ice Ice Baby - Vanilla Ice
That first one is a staple on Soft AC, usually.
 
To you, it's "high quality product." The kind of radio we're talking about appeals to mainly over-55 men. You can't build a business around that.

They have connection and passion for right wing conservative talk. That's why it's on the radio.
Over 55 White Men make up the vast majority of listeners to Right Wing talk. How is that viable for much longer?
Many stations are struggling to find advertisers, so something isn't working. Restaurants without customers close their doors...
 
Here's a song that reached #2 on the Billboard Hot 100, and is NEVER played on radio nowadays, for obvious reasons...

Short People - Randy Newman
 
"Soft" AC WEZV, Myrtle Beach.
There are many radio stations, often in smaller markets that don't do research. Those are easy to spot when listening. They either can't or won't spend the money for it, and/or has an owner who puts together the music themselves and aims more to please their tastes, and not the audience's.
 
The obvious reason being that the typical listener is incapable of recognizing a brutal skewering of prejudice through satire.
Dire Straits "Money For Nothing" is another example . Mark Knopfler is singing in the third person (like Newman does).
The lyrics contain a word that that many stations now delete.

Even TV Land runs disclaimers before reruns of Bonanza and Gunsmoke (Some stupid statement about the shows having cultural stereotypes). However, people aren't offended by the Walking Dead (which showed graphic dismemberment and gore). It's all quite absurd...
 
Dire Straits "Money For Nothing" is another example . Mark Knopfler is singing in the third person (like Newman does).
The lyrics contain a word that that many stations now delete.

The edit you’re hearing existed when the record was released. Some stations played it, others didn’t.


Even TV Land runs disclaimers before reruns of Bonanza and Gunsmoke (Some stupid statement about the shows having cultural stereotypes). However, people aren't offended by the Walking Dead (which showed graphic dismemberment and gore). It's all quite absurd...

Well, very few of us have been dismembered by zombies, but a considerable percentage of Americans have suffered verbal and physical abuse based on stereotypes of their heritage.
 
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