Mike, I have to ask. Are you going with this format because you have surveyed the listening area and people have told you this is what they want to hear or is it you deciding what you want to do is simply what the community gets. As my old boss at a station I ran for him would say "How does this produce revenue". How does your music choices make underwriters want to do so? How do those music choices make groups want to award a grant to your station? How do your music choices cause people to 'pay' to listen to you? Your concept has been tried for decades and almost never works (maybe 5 or 10 stations across the country). Most find that once you get past the stuff commercial radio plays, it gets really hard to find consensus among the music explorer types. A typical response is "I tried listening several times but they throw in stuff I don't care for so they're not the station for me" In other words they tune in, hear 2 or 3 songs they like before hearing one they dislike enough to tune away. After doing that a few times, they never listen again.
Public radio is a thumbnail? Not from what I see. I see NPR affiliates doing $8 million a year. I see public radio besting some commercial FMs and plenty of AMs in billing. Just because you are public radio, it is not, nor it should be, a curse of poverty. And don't think commercial radio can't make a dime spend like a dollar when it comes to creative ways to keep costs down. At one station I asked what the promotional budget was and was told to look in the mirror (in other words whatever I could do without cash was it). There is no huge gulf between commercial and non-commercial radio. The real and only difference is a commercial station distributes profits to it's investors while non-profits put that profit back into the organization (typically saved for emergencies or future plans) which is what most commercial radio stations typically do.
It's true that most LPFMs skate by on less than $5,000 a year. When they need a major item like a transmitter replacement, they find themselves off the air doing bake sales and concerts for a few months to raise the funds to get on the air. At that point, some just never return. Your hard work is worth more than that. I suggest you don't try the hardest road to travel where you are here today and gone tomorrow or always worried if you can pay the bill before the power is cut off. Reserve your format for nights and weekends, then super serve the general community during business hours with a more mass appeal music format with lots of community announcements and some local short interviews.
I guess we'll all have to wait and see.
We're not even in our soft launch yet. That comes in January with plans of being full speed by March. Since making these music tweeks our donations have risen substantially from when the station was run by a non-broadcast people. We're still adding tons of music and have a music director (a radio vet) who is pro-active with the local and indie music community
We are embedded into the community with shows (outside of the music mix) that are representative of the diversity of the Long Beach community. We have two shows hosted - proudly - by disabled adults, which I'm sure "commercial" data would advise against. One is produced by a long time LA public radio vet.
We have grant writers working on the many grants that are available in the city - landing most that we apply for.
Our goal is to educate - not only musically - but with instruction for future on air product and for accompanying podcasts that are and will be part of the mix.
We're working with a couple Long Beach news operations to partner in building a vibrant news department to serve the community.
We're doing all this with a dedicated, passionate group of volunteers - some radio vets - with zero salaries to anyone. These volunteers do "tableing" at most LB events AND all have had input into the general music mix.
So, even though detractors seem to see failure in our future, the current state seems to be bright. And, I know this isn't supposed to be part of the mix either - but everyone involved is having fun and share a common mission.
I will be happy to report back on our progress AND our failures as we proceed. As you have seen with some of my posts, I have sincerely asked for guidance to assist us and will continue to.
BTW, I don't take any of the previous criticism personally. I actually get insight from much of it.