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C
CCX
Guest
Let's give RadioChick a break. I think she's new to the boards and probably didn't know about quoting Arbitron. I think X-Talker is correct that this was not an Urban book. In fact, because of WTQR's showing and the fact that WIST was up again makes me think it was a rural book benefitting the Country stations, and Oldies 93 had a lot of rural listeners. This isn't the first time a station had a great book show up right after changing format. HOW ABOUT WSMW-Simon? I look for some kind of change there really soon. There's got to be some teeth knashing at Entercom over their numbers! I fear the same will be true with The Wolf. It's just not showing us anything new. All WTQR needs to do is tighten up the ship and they'll easily win this battle.
You mean we should give her a pass! She tries to act like she's smarter than any man on here! Why did it take so long for someone to call her on the .8 for Oldies 93? She got back on and posted it again! Did no body see that but me?CCX said:
Sorry, I listened to Man Cow and Jim Rome on the new Man Talk station down here and my Testosterone is raging!
'Cane
R
radiochickgso
Guest
Would somebody please run a ranker adults 25-54 Monday - Sunday 6a -12m and send it to Huricanne III and Radioinsulter ... the data is clearly what I stated prior. If I was wrong believe me I would say I scrwed up, but I did not.
CCX, I ALWAYS liked you .... I hope you land somewhere real soon .... you are an asset to the market.
BTW, I don't think I'm smarter than any MAN, gender doesn't have anything to do with attempting to have intelligent conversations about an industry that we find valuable to the public.
CCX, I ALWAYS liked you .... I hope you land somewhere real soon .... you are an asset to the market.
BTW, I don't think I'm smarter than any MAN, gender doesn't have anything to do with attempting to have intelligent conversations about an industry that we find valuable to the public.
Since I am not going to break the rules here, are you saying Oldies 93 was below a one share 25 to 54 and ended up number 4 in both Drive times and number 3 Mid day? I think you have the decimal point in the wrong place! Why do I picture you as a blonde?radiochickgso said:
'Cane
P
poopiepants
Guest
Cane-
You sound like a very insecure individual. What does being female have to do with anything? She sounds like she is just as passionate as you and you dont like it becasue she doesnt have a penis.
Get over yourself and consider her a peer.
You sound like a very insecure individual. What does being female have to do with anything? She sounds like she is just as passionate as you and you dont like it becasue she doesnt have a penis.
Get over yourself and consider her a peer.
R
RadioInsultant
Guest
AND, since when did this board turn into a sales tool? If one is to be bold enough to quote Arbitron numbers, at least use SHARES or CUME! Keep it consistent for gawd sakes!
I admit I'm not secure enough to use a screen name like you there Mister or is it Miss Pants?poopiepants said:
'Cane Man
C
CCX
Guest
So who said this can't be a sales board if we want? It's a pretty big part of radio and what drives whether stations can exist or not. It doesn't say Radio-Info Programming or Engineering!!! AQH Rating directly effects a large percentage of the dollars that come into the station. Without AQH Rating, agencies won't buy you! Cume is nice, but if you don't convert it to AQH with your TSL, you're toast!
R
RadioInsultant
Guest
The point about quoting Arbitron numbers, although it's against the rules of Radio-Info to do so, is that if your're going to specify a number at least be specific about what you're referring to (share, cume, tsl, etc).
The part about oldies being a tough sell could be real, but there are quite a few markets where they're making a LOT of money on the format because the ratings are HUGE. It doesn't mean every market can have this kind of success, but if the programming approach is contemporary and well executed the owner can pull in a very tidy profit.
Now, who has the balls to do it in the Triad? The dollars are there, but you have to have a great product and a well-focused sales team.
The part about oldies being a tough sell could be real, but there are quite a few markets where they're making a LOT of money on the format because the ratings are HUGE. It doesn't mean every market can have this kind of success, but if the programming approach is contemporary and well executed the owner can pull in a very tidy profit.
Now, who has the balls to do it in the Triad? The dollars are there, but you have to have a great product and a well-focused sales team.
G
ghattaway
Guest
A year or so ago I had a conversation with one of the higher level execs at one of the MAJOR players (who shall remain nameless), and his remarks were quite interesting. Seems the long term marketing goal is to shift the emphasis completely away from local to national and agency biz, and downsize, or eventually eliminate the local sales force!
Now if this comes to pass, a local sales team can take good numbers from any format out on the streets and write a ton of local biz. Forget about "educating" the media buyers, they'll grow up one day. There is plenty of dollars to be had, all that's needed is good product (numbers) and good marketing.
Now if this comes to pass, a local sales team can take good numbers from any format out on the streets and write a ton of local biz. Forget about "educating" the media buyers, they'll grow up one day. There is plenty of dollars to be had, all that's needed is good product (numbers) and good marketing.
G
ghattaway
Guest
I agree that it would seem a foolish thing to do, but the person I talked with was talking about salary overhead, insurance, support and management positions that could be eliminated, perks, etc and plain old aggravation that would vanish...I'm convinced he was being up front about it. In the largest markets the big groups are already cutting commission percentages in an effort to get salaried people to voluntarily leave, and new hires are commission only, no base, no benefits.
I see a lot of people talking about how Entercom will probably flip WSMW, due to their low ratings. Entercom's stated reason for flipping WMQX wasn't ratings, but sales. Well WSMW must be the easiest station in the TRIAD to sell; It's on in EVERY business I go into.
Ok, the dentist's office had on WMAG, and K&W has muzak, but every retail business I've been into, from junk stores to furniture stores (offering huge discounts on market samples!) is playing Simon.
I dunno if that can translate to $$$, since media buyers aren't usually manning the sales floor, but they sure seem to have a popular station.
Of course, I've yet to hear anybody outside of radio-insiders call it Simon. 98.7 is what joe average calls it.
-amos
Ok, the dentist's office had on WMAG, and K&W has muzak, but every retail business I've been into, from junk stores to furniture stores (offering huge discounts on market samples!) is playing Simon.
I dunno if that can translate to $$$, since media buyers aren't usually manning the sales floor, but they sure seem to have a popular station.
Of course, I've yet to hear anybody outside of radio-insiders call it Simon. 98.7 is what joe average calls it.
-amos
C
CCX
Guest
Funny, but I don't find 98.7 on in the businesses I go into. I don't think it's as popular as you seem to think. Maybe we're just going into different kinds of retailers. Most of the people I know really hate Simon. They say they simply can't listen to it for any period of time without punching out because of something they didn't like. I think it was just a huge fad that is quickly winding down.
and with that from CCX. I agree, except Simon aint ALLLL that bad.
does anyone think that this whole Jack, Mike, Bob, Simon, Dick and Jane...(and God only knows what else they will think up) last for much longer? I, myself, am seriously starting to think of it all as a sort of 'radio fad.' If it is so, then how long will it run without loosing steam ?...if it hasn't begun to already
does anyone think that this whole Jack, Mike, Bob, Simon, Dick and Jane...(and God only knows what else they will think up) last for much longer? I, myself, am seriously starting to think of it all as a sort of 'radio fad.' If it is so, then how long will it run without loosing steam ?...if it hasn't begun to already
Yes, I know what you mean. I too thought "we play every/any-thing" was a format of the week. And of course, Simon doesn't play everything... but they do a pretty good job of playing "everything" that would be popular with the 35-54 year olds.
I started listening to Simon because my brother likes it. At first I thought it was strange that a variety format station didn't sound like DAVE-FM in Atlanta, but then I realized Simon, unlike Dave, isn't AAA.
To me, Simon sounds more like a classic-hits station CALLING itself variety. Although most classic-hits stations nowdays are simply classic-rock stations that lean way more mainstream. Not that there's anything wrong with that (The River in Atlanta, BIG-100 in DC, The River in Raleigh), those stations sound good. But classic HITS used to mean more than just guys with guitars hits.
I'm over 50, I'm involved in CHR via the 'net, and I like Simon. I also like WKZL. But when I'm in the mood to listen to Simon, it doesn't bother me to hear different genres. The Kinks, AC/DC, Peaches & Herb, Barry White, Stevie Nicks, Paul McCartney... yes, different genres, but so? I like them all. Would I expect somebody who only likes classic rock to like them all? No. Would I expect somebody who only likes soft-AC to like them all? No. But I'm not like that.
-Amos
I started listening to Simon because my brother likes it. At first I thought it was strange that a variety format station didn't sound like DAVE-FM in Atlanta, but then I realized Simon, unlike Dave, isn't AAA.
To me, Simon sounds more like a classic-hits station CALLING itself variety. Although most classic-hits stations nowdays are simply classic-rock stations that lean way more mainstream. Not that there's anything wrong with that (The River in Atlanta, BIG-100 in DC, The River in Raleigh), those stations sound good. But classic HITS used to mean more than just guys with guitars hits.
I'm over 50, I'm involved in CHR via the 'net, and I like Simon. I also like WKZL. But when I'm in the mood to listen to Simon, it doesn't bother me to hear different genres. The Kinks, AC/DC, Peaches & Herb, Barry White, Stevie Nicks, Paul McCartney... yes, different genres, but so? I like them all. Would I expect somebody who only likes classic rock to like them all? No. Would I expect somebody who only likes soft-AC to like them all? No. But I'm not like that.
-Amos
C
CCX
Guest
Too bad there aren't more of you! 
Maybe then they'd have the ratings they need to keep that format.
Maybe then they'd have the ratings they need to keep that format.- Status