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Greenville, Vicksburg stations using same playlist!

T

the golden boy

I took an overnight trip to the Delta last night and on my way there and back today, I listened to Q102.3 Greenville and Vicksburg's new hot AC K-Hits 104.5 (whatever amount I could hear since the signal was in and out) and I was struck by something I heard on both stations: they have the exact same playlist! Last night around 7, Q was playing "Everybody Wants To Rule the World" and followed it up with Fall Out Boy's "Thnks Fr Th Mmrs". Since I hate Fall Out Boy, I decided to switch over to 104.5 and they started playing "Everybody..." and also followed it up with Fall Out Boy. Later, Q102.3 played "Picture" by Kid Rock and Sheryl Crow and "Any Way You Want It" by Journey. What did K-Hits play a few minutes later? "Picture" and "Any Way You Want It". Today, on my way back to Jackson, Q played songs from Fergie, Cranberries, and Avril Lavigne. K-Hits? You guessed it; the same Fergie, Cranberries and Avril Lavigne songs.

As much we like to slam corporatized playlists and stations that sound the same as other stations, I must say I'm really stunned that two stations would literally copy another station's playlist in the exact order they were played on the other station. I'm going to assume that Debut Broadcasting owns K-Hits for them to have the exact playlist as Q102.3. They also have the same slogans and voice-over guy.
I don't think even Clear Channel and Cumulus have made their stations play the exact same songs in the exact same order. What does this say about Debut?
 
Yeah, I'm betting they were using the same satellite-fed feed or something... Although I can't explain the delay.

I know the oldies station in Grenada uses the same sat-format that the oldies AM in Greeville uses (used?). It's apparently not uncommon for stations in adjacent markets to use the same service.
 
i think they use the storq automation done remotely using triggers.Very similar to wyatt in both markets.Probably sounds decent,but as we know it's revenue that counts.they are not that strong on the street,Debut stock is in the crapper,gonna be hard to make it work and be profitable(can you say huge bank note).I imagine one day Holliday will be getting it back if you catch my drift.
 
If it is Wyatt the music and playlist sit locally on a hardisk. That would be the reason for the delay.
It's essentially voice tracked more than than it's fed off the bird.
 
Gentlemen,

Both these stations are owned by the same company .. Debut .. they also own a syndication company in Nashville. In these days of uncertain revenues and revenue dollars available in the smaller market I think duplicatioin makes a lot of sense. There is nothing different with stations around the country airing Tom Kent's Classic Hits format .. Charlie Tuna's Back To The 70's. These two stations are not exactly next door in terms of distance so not real sure the duplication of a format really amonts to a hill of beans! Tha's my two cents worth. Steve Ludwig who is the President of Debut is attempting to put together a small market network and think he has done a pretty good job .. Indianola - Greenville - Vicksburg .. they are a small company but one that bares watching.
 
The Tom Kents and Delilahs of the world are satellited and everyone gets that. The Greenville and Vicksburg stations are a totally different situation.
 
Golden Boy,

How can you say that! Yes Greenville and Vicksburg are totally different markets .. does that also mean there is a huge amount of cross over listening between the two stations! Are they using the same playlist all day and all night or just at night.
 
From what I observed, it was the same playlist all day. As far as crossover listening, 104.5 doesn't reach Greenville and 102.3 doesn't reach Vicksburg, but if you're driving between the two markets like I did last week, you can hear both stations and what I heard were the same songs in the exact same order. The only things different were the station names and commercials.
 
And your point is? While I am not in favor of voice tracking nor am I a big booster for syndicated "personalities" I can see this duplication working for a smaller market group that is attempting to "make it". We are operating radio stations in a very uncertain time .. the available revenue pools are drying up .. auto dealers are facing their worst sales year in history .. our economy is in the tank and station operators are expected to "make budget". I agree with you but I also disagree .. think for a minute about satellite radio .. same format coast to coast. Think we both need to worry about something we can do something about .. have a great day!
 
My only problem with this sort of duplication is they should at least be synchronized playlists so that, as you go from one market to the other, the transistion is consistent. It's kinda cool being able to listen to Supertalk or MPB across the state, why wouldn't the same idea work with just two tiny music stations? Same content, different commercials. ;)
 
Zach said:
My only problem with this sort of duplication is they should at least be synchronized playlists so that, as you go from one market to the other, the transistion is consistent. It's kinda cool being able to listen to Supertalk or MPB across the state, why wouldn't the same idea work with just two tiny music stations? Same content, different commercials. ;)
Click to expand...
Some really good points and information on this thread. But, one thing to consider, we are not typical radio users/listeners. The general public won't care or notice. They are looking for music and formatting that pleases them. Otherwise, they could care less.
Take care.....
 
Good points guys .. we as broadcasters hear the slightly little mistake .. listeners on the other hand don't really know and/or care. Play me the music I want to hear and leave me alone. I'm actually traveling through the state of Mississippi this weeekend and listened to MBP for the better part of yesterday .. prior to that I heard APR .. and lots of radio stations in all formats .. some good .. some not so good .. some that need lots of help!

Have a great weekend.
 
the golden boy said:
From what I observed, it was the same playlist all day. As far as crossover listening, 104.5 doesn't reach Greenville and 102.3 doesn't reach Vicksburg, but if you're driving between the two markets like I did last week, you can hear both stations and what I heard were the same songs in the exact same order. The only things different were the station names and commercials.
Click to expand...

heck, 104.5 barely puts a 50dbu signal into Vicksburg. Once you get to 'bout 55dbu, the signal gets iffy.... and at 50dbu, alot of radios will start to miss it.
 
I was recently in the area and listened to the station from south of Vicksburg .. around Utica .. and carried it way north of Vicksburg .. not sure of the signal to the east toward Clinton and Jackson. Station sounded pretty good and seemed to have a fair amount of advertisers.
 
I have to say that this duplication makes a lot of sense given the main objective of a business is to make money. I'd also like to point out that the whole "cookie cutter" play lists that Clear Channel is often accused of is BS! I worked at and for 2 stations formerly owned by CC and the local PDs generated the play lists LOCALLY on Selector. I hate urban legends and that was certainly a BIG one about CC. CC had its pros and cons like any other place I've worked. No more. No less!
I no longer work for CC but it was good work when I was there.
 
Moonshine said:
I was recently in the area and listened to the station from south of Vicksburg .. around Utica .. and carried it way north of Vicksburg .. not sure of the signal to the east toward Clinton and Jackson. Station sounded pretty good and seemed to have a fair amount of advertisers.
Click to expand...

The signal is rather spotty in the Clinton/Jackson area. You can catch it depending on which way the wind blows.
 
Basically,depending on the format, all stations are on the same basic "list"...perhaps not in the same order, but the same songs/ time frame/ etc.
Listen to any satellite formated station,,,,they are on the exact list. So my question is this : What is the problem? Let's talk about what makes a REAL difference,,,the amount of localism and community interest stuff that is in the interim periods...just my 1 cent worth...JBI
 
JBI is right. So what? WCLD-FM in Cleveland and WAID-FM in Clarksdale have been doing this for years. It's what's on between the songs that matters. Admittedly, there ain't much local content on Debut's stations, or on WCLD/WAID, but that's th real issue, not the fact that they generate one music log and use it on two stations in different markets.

LF
 
Apart from the fact it's lazy and shows that programming and music directors have been marginalized. I for one, am concerned about a culture where there's a variance level in local radio stations approaching zero when it comes to music and even formats in general.

A format is a good thing, a xerox is not.
 
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