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GSP Ratings

M

MatthewSC

Guest
Spring book for Greenville-Spartanburg has landed. Top five stations are

1) WJMZ
2) WSSL
3) WESC
4) WMYI
5) WROQ

Pretty solid for Clear Channel group..esp with My 102.5 blowing away Magic 98.9. With all the changes coming on 103 and 106 frequencies, will be interesting to see how it develops.
 
> Spring book for Greenville-Spartanburg has landed. Top five
> stations are
>
> 1) WJMZ
> 2) WSSL
> 3) WESC
> 4) WMYI
> 5) WROQ
>
> Pretty solid for Clear Channel group..esp with My 102.5
> blowing away Magic 98.9. With all the changes coming on 103
> and 106 frequencies, will be interesting to see how it
> develops.
>

I just do not see the 103's becomming a player with their new formats due to signal limitations with each having a different format. I do think the Walk will end up billing better than oldies is doing on 106.3 but the ratings may not differ too much. I am shocked the Walk will live on but mixing my two favorite formats together is pretty cool. His Radio along with WSSL and WESC have great ratings so with a competive signal The Walk will improve ratings and billing.
 
> > Pretty solid for Clear Channel group..esp with My 102.5
> > blowing away Magic 98.9. With all the changes coming on
> 103
> > and 106 frequencies, will be interesting to see how it
> > develops.
> >
>

Do any of you think WSPA's drop had anything to do with changing morning shows?
 
> I just do not see the 103's becomming a player with their new formats due to >signal limitations with each having a different format.

Of course. Both 103s together wasn't much of a player so separated they will be even less. Davidson knows this. They will still generate more revenue with these stations than Entercom did.
 
> > > Pretty solid for Clear Channel group..esp with My 102.5
> > > blowing away Magic 98.9. With all the changes coming on
> > 103
> > > and 106 frequencies, will be interesting to see how it
> > > develops.
> > >
> >
>
> Do any of you think WSPA's drop had anything to do with
> changing morning shows?
>


I think WSPA's drop comes from their "We play what ever we want weekends" I was in the upstate last weekend and heard "Magic 98, the soft rock station play ZZ top Sharp Dressed Man. That will never fly on that station. Maybe they shot themselves in the foot....on top of that My 102.5 may be the worst sounding radio station i have ever heard....BORING, BORING, BORING. If a station that sounds as bad as MY 102.5 can beat Magic 98, it's all magic fm's fault!
 
> > > > Pretty solid for Clear Channel group..esp with My
> 102.5
> > > > blowing away Magic 98.9. With all the changes coming
> on
> > > 103
> > > > and 106 frequencies, will be interesting to see how it
>
> > > > develops.
> > > >
> > >
> >
> > Do any of you think WSPA's drop had anything to do with
> > changing morning shows?
> >
>
>
> I think WSPA's drop comes from their "We play what ever we
> want weekends" I was in the upstate last weekend and heard
> "Magic 98, the soft rock station play ZZ top Sharp Dressed
> Man. That will never fly on that station. Maybe they shot
> themselves in the foot....on top of that My 102.5 may be the
> worst sounding radio station i have ever heard....BORING,
> BORING, BORING. If a station that sounds as bad as MY 102.5
> can beat Magic 98, it's all magic fm's fault!


Give me a break! My 102.5 is a station that knows it's audience. That's why, if you bother to check the ratings, it is the best performing AC station in South Carolina. And, that's the the face of a 100KW direct format competitor. You are, no doubt, not in the demo or the lifegroup. That's why you don't get it. That you don't like it is totally irrelevant.
 
> > > > > Pretty solid for Clear Channel group..esp with My
> > 102.5
> > > > > blowing away Magic 98.9. With all the changes coming
>
> > on
> > > > 103
> > > > > and 106 frequencies, will be interesting to see how
> it
> >
> > > > > develops.
> > > > >
> > > >
> > >
> > > Do any of you think WSPA's drop had anything to do with
> > > changing morning shows?
> > >
> >
> >
> > I think WSPA's drop comes from their "We play what ever we
>
> > want weekends" I was in the upstate last weekend and
> heard
> > "Magic 98, the soft rock station play ZZ top Sharp Dressed
>
> > Man. That will never fly on that station. Maybe they
> shot
> > themselves in the foot....on top of that My 102.5 may be
> the
> > worst sounding radio station i have ever heard....BORING,
> > BORING, BORING. If a station that sounds as bad as MY
> 102.5
> > can beat Magic 98, it's all magic fm's fault!
>
>
> Give me a break! My 102.5 is a station that knows it's
> audience. That's why, if you bother to check the ratings,
> it is the best performing AC station in South Carolina. And,
> that's the the face of a 100KW direct format competitor. You
> are, no doubt, not in the demo or the lifegroup. That's why
> you don't get it. That you don't like it is totally
> irrelevant.
>


Stations can still be boring and pull numbers. Any ratings don't always mean the station's program-quality is good.. it just means the audience prefers the station over the other perhaps equally bad choices. My 102 was a great station in the early 1990's... then it got Clear Channeled.

WSPA-FM saying they are "soft rock" and then going into ZZ Top on the weekends is like WARQ saying "We ROCK!!!" and going into "Breakfast at Tiffany's." Nice song, but it sure don't ROCK!
 
Spartanburg-Herald says...

> I just do not see the 103's becomming a player with their
> new formats due to signal limitations with each having a
> different format.

"Drake's deal to include buying airtime

SUSAN ORR, Staff Writer

When Davidson takes ownership of the stations, likely later this month, Davidson will change WOLT's call letters to WREJ and change its format to a mix of religious and secular programming. The other two stations will be simulcast in a Spanish-language format.
Article Options

Under the contract, [Morning Air Personality] Drake said, he and partner Tom Herndon would buy airtime on WREJ, and they would be responsible for selling advertising to support their programming. Herndon handles ad sales at WSPA AM.

The partners plan to buy time from 5-10 a.m. Mondays through Saturdays, and from 5 a.m. to noon Sundays.

And, with the new signal, Herndon hopes to pick up advertisers in parts of the county that now don't fall within WSPA's range.

Davidson Media Group's controller, David Hankins, said all of the programming on WREJ will be provided by people like Drake and Herndon --entrepreneurs who are responsible for their own programming and advertising sales.

Hankins compared the deal to a retailer renting space in a shopping center -- the shopping center provides the store, but the retailer is responsible for the success of the business.

Full Text Here (Free registration required)
 
> > > > > > Pretty solid for Clear Channel group..esp with My
> > > 102.5
> > > > > > blowing away Magic 98.9. With all the changes
> coming
> >
> > > on
> > > > > 103
> > > > > > and 106 frequencies, will be interesting to see
> how
> > it
> > >
> > > > > > develops.
> > > > > >
> > > > >
> > > >
> > > > Do any of you think WSPA's drop had anything to do
> with
> > > > changing morning shows?
> > > >
> > >
> > >
> > > I think WSPA's drop comes from their "We play what ever
> we
> >
> > > want weekends" I was in the upstate last weekend and
> > heard
> > > "Magic 98, the soft rock station play ZZ top Sharp
> Dressed
> >
> > > Man. That will never fly on that station. Maybe they
> > shot
> > > themselves in the foot....on top of that My 102.5 may be
>
> > the
> > > worst sounding radio station i have ever
> heard....BORING,
> > > BORING, BORING. If a station that sounds as bad as MY
> > 102.5
> > > can beat Magic 98, it's all magic fm's fault!
> >
> >
> > Give me a break! My 102.5 is a station that knows it's
> > audience. That's why, if you bother to check the ratings,
>
> > it is the best performing AC station in South Carolina.
> And,
> > that's the the face of a 100KW direct format competitor.
> You
> > are, no doubt, not in the demo or the lifegroup. That's
> why
> > you don't get it. That you don't like it is totally
> > irrelevant.
> >
>
>
> Stations can still be boring and pull numbers. Any ratings
> don't always mean the station's program-quality is good.. it
> just means the audience prefers the station over the other
> perhaps equally bad choices. My 102 was a great station in
> the early 1990's... then it got Clear Channeled.
>
> WSPA-FM saying they are "soft rock" and then going into ZZ
> Top on the weekends is like WARQ saying "We ROCK!!!" and
> going into "Breakfast at Tiffany's." Nice song, but it sure
> don't ROCK!

If getting "Clear Channeled" means having #2, #3, and #4 in the market...behind the only urban in town...I'm sure CC will take it all day.
>
 
> If getting "Clear Channeled" means having #2, #3, and #4 in
> the market...behind the only urban in town...I'm sure CC
> will take it all day.

But it also means that when something more exciting and interesting comes along, that you won't be #2, #3 or #4 in the market. Well-executed, highly researched, but BORING radio is what is driving folks to other media... including satellite and CD's. Radio is not a music medium its an ENTERTAINMENT medium.
 
> > If getting "Clear Channeled" means having #2, #3, and #4
> in
> > the market...behind the only urban in town...I'm sure CC
> > will take it all day.
>
> But it also means that when something more exciting and
> interesting comes along, that you won't be #2, #3 or #4 in
> the market. Well-executed, highly researched, but BORING
> radio is what is driving folks to other media... including
> satellite and CD's. Radio is not a music medium its an
> ENTERTAINMENT medium.
>

I love it when guys insist on criticizing female-targeted radio stations.
 
> > > If getting "Clear Channeled" means having #2, #3, and #4
>
> > in
> > > the market...behind the only urban in town...I'm sure CC
>
> > > will take it all day.
> >
> > But it also means that when something more exciting and
> > interesting comes along, that you won't be #2, #3 or #4 in
>
> > the market. Well-executed, highly researched, but BORING
> > radio is what is driving folks to other media... including
>
> > satellite and CD's. Radio is not a music medium its an
> > ENTERTAINMENT medium.
> >
>
> I love it when guys insist on criticizing female-targeted
> radio stations.
>

No criticism on my point. But I have yet to see research where females prefer boring radio and males don't. I have yet to hear someone say that they'd listen to a radio station if it were more boring and uninteresting. People listen to boring radio because they have no other choice. And even predominately background formattted classical, soft rock, and smooth jazz stations can be compelling and interesting to listen to without sounding like they are on speed or E.
 
> > > > If getting "Clear Channeled" means having #2, #3, and
> #4
> >
> > > in
> > > > the market...behind the only urban in town...I'm sure
> CC
> >
> > > > will take it all day.
> > >
> > > But it also means that when something more exciting and
> > > interesting comes along, that you won't be #2, #3 or #4
> in
> >
> > > the market. Well-executed, highly researched, but BORING
>
> > > radio is what is driving folks to other media...
> including
> >
> > > satellite and CD's. Radio is not a music medium its an
> > > ENTERTAINMENT medium.
> > >
> >
> > I love it when guys insist on criticizing female-targeted
> > radio stations.
> >
>
> No criticism on my point. But I have yet to see research
> where females prefer boring radio and males don't. I have
> yet to hear someone say that they'd listen to a radio
> station if it were more boring and uninteresting. People
> listen to boring radio because they have no other choice.
> And even predominately background formattted classical, soft
> rock, and smooth jazz stations can be compelling and
> interesting to listen to without sounding like they are on
> speed or E.


Clearly, women are making a different choice than you would, and are very satisfied with it. One man's boring is one woman's favorite companion.
>
 
> > No criticism on my point. But I have yet to see research
> > where females prefer boring radio and males don't. I have
> > yet to hear someone say that they'd listen to a radio
> > station if it were more boring and uninteresting. People
> > listen to boring radio because they have no other choice.
> > And even predominately background formattted classical,
> soft
> > rock, and smooth jazz stations can be compelling and
> > interesting to listen to without sounding like they are on
>
> > speed or E.
>
>
> Clearly, women are making a different choice than you would,
> and are very satisfied with it. One man's boring is one
> woman's favorite companion.

That is, the women who have not sprung for satellite or internet radio or CD's or iPods...

Your premise is flawed. CHR is a heavily female-oriented format and, done well, it is far from boring.
 
> > > No criticism on my point. But I have yet to see research
>
> > > where females prefer boring radio and males don't. I
> have
> > > yet to hear someone say that they'd listen to a radio
> > > station if it were more boring and uninteresting. People
>
> > > listen to boring radio because they have no other
> choice.
> > > And even predominately background formattted classical,
> > soft
> > > rock, and smooth jazz stations can be compelling and
> > > interesting to listen to without sounding like they are
> on
> >
> > > speed or E.
> >
> >
> > Clearly, women are making a different choice than you
> would,
> > and are very satisfied with it. One man's boring is one
> > woman's favorite companion.
>
> That is, the women who have not sprung for satellite or
> internet radio or CD's or iPods...
>
> Your premise is flawed. CHR is a heavily female-oriented
> format and, done well, it is far from boring.

Adult women will be the last to go to satellite and ipod, so you'd do better to worry about the other formats. And, I'm done debating someone who doesn't understand the difference between AC and CHR. Enjoyed talking...have a good day.
 
> Adult women will be the last to go to satellite and ipod, so
> you'd do better to worry about the other formats.

That is not my experience, actually. I know at least three 35+ women who got XM when they bought their new cars and LOVE it... so much so that XM is on 2/3rds of the time that they are driving. When I am in the car, I am begging for them to change to FM to catch the over-the-air stations and I don't usually win. Several of the 40+ female secretaries at the office work out with their ipods at lunch and then plug them into their cars on the way home. The only exception to this habit is when the weather or there is a backup. My 60+ parents have XM on 80% of the time because they like the Oldies channels better than what is going out over the air. By contrast, I don't have satellite radio (although please do subscribe, I want the stock dividends this quarter), I only recently won an mp3 player (Rate a Record rocks) and my 40+ partners don't have XM in the car and didn't want it. I do admit to listening to Net radio at work.. mainly because I monitor my station and I want to catch my mate on the air during the Central Time Zone middays.

I do understand the difference between AC and CHR. But I asking you help me figure out why you believe an AC station has to be boring to be a success. WLNK is an AC and it is far from boring. Not my cup of tea, but not boring. Certainly Jefferson-Pilot in both Charlotte and Atlanta has had a lot of success with AC and their stations are not boring. The stations you cite may be successful in spite of the fact that they are boring.
 
> > Adult women will be the last to go to satellite and ipod,
> so
> > you'd do better to worry about the other formats.
>
> That is not my experience, actually. I know at least three
> 35+ women who got XM when they bought their new cars and
> LOVE it... so much so that XM is on 2/3rds of the time that
> they are driving. When I am in the car, I am begging for
> them to change to FM to catch the over-the-air stations and
> I don't usually win. Several of the 40+ female secretaries
> at the office work out with their ipods at lunch and then
> plug them into their cars on the way home. The only
> exception to this habit is when the weather or there is a
> backup. My 60+ parents have XM on 80% of the time because
> they like the Oldies channels better than what is going out
> over the air. By contrast, I don't have satellite radio
> (although please do subscribe, I want the stock dividends
> this quarter), I only recently won an mp3 player (Rate a
> Record rocks) and my 40+ partners don't have XM in the car
> and didn't want it. I do admit to listening to Net radio at
> work.. mainly because I monitor my station and I want to
> catch my mate on the air during the Central Time Zone
> middays.
>
> I do understand the difference between AC and CHR. But I
> asking you help me figure out why you believe an AC station
> has to be boring to be a success. WLNK is an AC and it is
> far from boring. Not my cup of tea, but not boring.
> Certainly Jefferson-Pilot in both Charlotte and Atlanta has
> had a lot of success with AC and their stations are not
> boring. The stations you cite may be successful in spite of
> the fact that they are boring.

Look...for adult women, it's simply not about BORING. They just don't have that complaint. Too many commercials? Yes. Too much talk? Sure. Off color comments? They hate 'em. But, they almost never say...that station is BORING. That's the point. It's boring to you because it's not designed for you.

The LINK, by the way, was an upbeat, fun, Hot AC station. Not boring. And, they were getting killed. So, they've transitioned into FM talk.

And, I am not aware of the successful J-P AC in Atlanta you're speaking of. WSB-FM is Cox, and WLTM is CC.

Finally, your experience with older women buying satellite/Ipod is anecdotal. Some teenagers like Oldies, but not MOST of them.
 
WMYI is boring because there is no entertainment value or stationality at all in the presentation. In the late 1980's to mid 1990's My 102.5 was one of the premier examples of an interesting, spirited gold-based AC (not even a Hot AC, BTW).

Today, the music, obviously, is researched well, the production is flawless, but, in general WMYI is as interesting to listen to as a cardboard box. Outside of the inoffensive music, and all other issues being equal, there is absolutely no reason to choose WMYI above another station playing the exact same music.

I find it hard to believe that a radio person would say that the basic, immutable rules of programming developed by Gordon McLendon and Todd Storz don't apply anymore or that showmanship and entertainment value don't matter any more for radio and for anyone female and over the age of 25.

It seems almost every column written by Mike Kinosian or Mike McVay (AC consultants) seem to always stress entertainment and showmanship as being the keys to AC success. Go to McVay's website and read his columns. The reasoning, which makes sense to me, is that when you are generally playing only gold and recurrents, you need the personalities and production to put the sparkle in the station.

I have heard top-ranked all-news stations be unbelievably entertaining... and that format would seem to be one of the few in which you could do a bare-bones only-the-facts presentation and still win. 1010 WINS New York and WTOP Washington (catch by skywave on 1500 AM at night or on the web) are entertaining and do well both women and men.

> The LINK, by the way, was an upbeat, fun, Hot AC station.
> Not boring. And, they were getting killed. So, they've
> transitioned into FM talk.

The Link is not FM Talk. KLSX, LA and WJFK DC are FM Talk. In most dayparts, the Link plays at least 3 songs an hour. The station is, perhaps, a 2005 version of WBT-AM from the 1970's and 1980's... personality AC. Women, at least in Charlotte, seem to take to the station like ducks to water... and the Link is not boring.

> And, I am not aware of the successful J-P AC in Atlanta
> you're speaking of. WSB-FM is Cox, and WLTM is CC.

WSTR is a Jefferson-Pilot station and it is an AC -- not a CHR .

> Finally, your experience with older women buying
> satellite/Ipod is anecdotal. Some teenagers like Oldies,
> but not MOST of them.

I guess I am the only person worried that at least 10 people know simply have stopped listening to the radio. Who else on the board knows folks that have stopped listening to the radio?
 
> I guess I am the only person worried that at least 10 people
> know simply have stopped listening to the radio. Who else on
> the board knows folks that have stopped listening to the
> radio?
>

I work for a Talk cluster and I myself have stopped listening. Most of my peers (even those in the business) have stopped listening. Sure we keep our ears up to hear what we're up against but other than that, it's either satellite radio, mp3 players, or CDs for us.

As far as musicradio goes, it's essentially lifeless with a few exceptions nationwide. I still listen to local talkradio because I think it's still a useful tool for thoughts and activism on a local level, even though many local talk shows have hit a downward spiral of liberal/conservative name calling. It's just refreshing when actual dialogue manifests, though few and far between as it is.
 
> WMYI is boring because there is no entertainment value or
> stationality at all in the presentation. In the late 1980's
> to mid 1990's My 102.5 was one of the premier examples of an
> interesting, spirited gold-based AC (not even a Hot AC,
> BTW).
>
> Today, the music, obviously, is researched well, the
> production is flawless, but, in general WMYI is as
> interesting to listen to as a cardboard box. Outside of the
> inoffensive music, and all other issues being equal, there
> is absolutely no reason to choose WMYI above another station
> playing the exact same music.
>
> I find it hard to believe that a radio person would say that
> the basic, immutable rules of programming developed by
> Gordon McLendon and Todd Storz don't apply anymore or that
> showmanship and entertainment value don't matter any more
> for radio and for anyone female and over the age of 25.
>
> It seems almost every column written by Mike Kinosian or
> Mike McVay (AC consultants) seem to always stress
> entertainment and showmanship as being the keys to AC
> success. Go to McVay's website and read his columns. The
> reasoning, which makes sense to me, is that when you are
> generally playing only gold and recurrents, you need the
> personalities and production to put the sparkle in the
> station.
>
> I have heard top-ranked all-news stations be unbelievably
> entertaining... and that format would seem to be one of the
> few in which you could do a bare-bones only-the-facts
> presentation and still win. 1010 WINS New York and WTOP
> Washington (catch by skywave on 1500 AM at night or on the
> web) are entertaining and do well both women and men.
>
> > The LINK, by the way, was an upbeat, fun, Hot AC station.
>
> > Not boring. And, they were getting killed. So, they've
> > transitioned into FM talk.
>
> The Link is not FM Talk. KLSX, LA and WJFK DC are FM Talk.
> In most dayparts, the Link plays at least 3 songs an hour.
> The station is, perhaps, a 2005 version of WBT-AM from the
> 1970's and 1980's... personality AC. Women, at least in
> Charlotte, seem to take to the station like ducks to
> water... and the Link is not boring.
>
> > And, I am not aware of the successful J-P AC in Atlanta
> > you're speaking of. WSB-FM is Cox, and WLTM is CC.
>
> WSTR is a Jefferson-Pilot station and it is an AC -- not a
> CHR .
>
> > Finally, your experience with older women buying
> > satellite/Ipod is anecdotal. Some teenagers like Oldies,
> > but not MOST of them.
>
> I guess I am the only person worried that at least 10 people
> know simply have stopped listening to the radio. Who else on
> the board knows folks that have stopped listening to the
> radio?
>

You just can't accept that other people, particularly women, don't want what you want. Get over it. WMYI is winning in Greenville because they do it right. Nobody has better AC shares in South Carolina.

WLNK has been beaten consistently by one of those "boring" AC's you keep talking about...Clear Channel's WLYT. That's why they're down to a handful of songs per hour. And, you're wrong about their format of record:


From the Radio and Records website:

WLNK-FM Jefferson-Pilot Talk

Also from the Radio and Records website:

WSTR-FM Jefferson-Pilot CHR/Pop

Of course, since you believe it's different in your mind, it must be so.
 
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