> CBS needs 2 all-news stations in LA like you need a new act.
> or at least a new set of cliches.
I do not think anyone would object to having two stations that are billing over $30 million. This is the same reason why the same company has two news AMs in NY.
> KFWB bills on its cume during daylight hours. Baseball is a
> drag on the audience, which has moved away from radio
> baseball in general and the Dodgers in particular (now that
> a cheapskate carpetbagger has bouught the team - strike that
> - was given the team by Fox).
Baseball on radio in LA, which is so highly ethnic, is a drag just as you say. Add your other point about the softening of radio as a vehicle for baseball and it can be seen that putting the team on KFWB was a horrible idea.
>
> KNX's audience has siphoned away over the years to KFI, NPR
> or anything else. Although David Eduardo has analyzed the
> top-secret chicken entrails and says otherwise, the NPR
> affiliates point to their increasing listener base, and
> KNX's decreasing base, as evidence for this.
NPR in LA is not NPR in DC, SF or some other markets. Sure, it is a fragger but as long as the market only has 100 share points every station freags every other one.
>
> And now, the inevitable contradiction from D-E:
Actually, I agree in part. And, if you separate revenue from ratings, I agree that neither KNX nor KFWB are doing particularly well... although KNX has been moving upwards, especially in 25-54.