• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Guns, Roses, and MY 102.5?

If Adult-friendly CHR was done, it wouldn't be a transition. It would hopefully be a clean flip. New name, new air talent, etc. I think that was just one mistake made last year. They needed a new name ("My 102.5" is so tired), entirely new programming staff, air talent, etc. They tried to hang on to too much of the old format.

I think Hawk, Tom, and Heidi are a big part of the problem at B. They are in what, their 40s and 50s trying to do a morning show on a station for 20 year olds? They may be talented, but their time has come and gone. The whole show is tired and hurts the sound of the station.
 
carolinaradio said:
If Adult-friendly CHR was done, it wouldn't be a transition. It would hopefully be a clean flip. New name, new air talent, etc. I think that was just one mistake made last year. They needed a new name ("My 102.5" is so tired), entirely new programming staff, air talent, etc. They tried to hang on to too much of the old format.
Click to expand...

I think hopefully is the word there. I don't know if you could say for sure whether it wouldn't be a transition with the last year's track record.

We'll see. Still hope they can manage to find a way to squeak some higher numbers with the Hot AC format. Definately agree that they should have gotten rid of the "MY 102.5" moniker. I think the current jingles using it still sound like you're listening to a tired AC station. They need to jazz them up a bit.
 
If there were a change to a CHR format on the 102.5 frequency, it would be next to impossible for it to be a transition seeing what they have now...I guess it's possible, but it would be disasterous. I don't see Clear Channel giving the staff there a third shot after running mainstream AC in to the ground then (allegedly) failing with Hot AC. They don't have the air talent or programming to pull off CHR, anyway, it would require a re-name/re-image, etc. You'd just as well start over new to have a clean slate and get some decent press/promotion.

I guess it was felt that "MY" was a heritage brand and a plus to them, but I feel negatively about it. I still associate it with a tired AC format and as a station for 40 and 50-something women that liked the Little River Band and Elton John. Not GaGa or Carly Rae Jepsen.

BTW: I was going to mention this on the CHR board under the Rock thread, but I think this is a more appropriate place for it - Greenville-Spartanburg as a market covers a large area, so it's really more "southern" and conservative than you would think. A LOT of the transplants from other areas are concentrated in eastern Greenville county (like Eastside Greenville, the Five Forks/Hwy 14/Woodruff Rd areas of Simpsonville, Greer) - that's just a small part of the market. Take in to account the market also has northern and (especially) western/southern Greenville county, Spartanburg county, Anderson county, Pickens county that in most areas don't necessarily have high amounts of "outsiders" that would seem to support formats like Alternative, Hot AC, etc. If you stand back and look at it, the market is really quite large in the geographic area it covers. Totally off topic from this thread, but I thought this was a decent place to note it (compared to the CHR board).
 
Honestly, if you want my advice, flip either Magic or My 102.5 to Oldies (or at least a Gold AC). If one flips, the other will react. If Magic flips, MY will either try and take them down, or just collapse in on themselves. Same if MY Flips.

In my opinion, as an AC station, Magic FEELS better to the ears.
 
RBRadioWaves said:
Honestly, if you want my advice, flip either Magic or My 102.5 to Oldies (or at least a Gold AC). If one flips, the other will react. If Magic flips, MY will either try and take them down, or just collapse in on themselves. Same if MY Flips.

In my opinion, as an AC station, Magic FEELS better to the ears.
Click to expand...
My 102.5 was actually a VERY gold-friendly AC until last year when they went Hot AC - they played tons of 70s and 80s, and played nothing but that on the weekends - it obviously wasn't doing what they wanted (but the numbers were much better than as Hot AC). I don't see them going in that direction again.

I think MY will cave, not Magic. I agree that their execution is better and has been for a long time. Magic's not doing great, but if MY ditches Hot AC, they'll be in a pretty comfortable position as the only AC-based station. What they are doing will fly much better than what MY is doing in Greenville, SC.
 
RBRadioWaves said:
In my opinion, as an AC station, Magic FEELS better to the ears.
Click to expand...

Technically, Magic is the true AC station now. So if it's not newer music you like, then Magic will sound better.

Personally, MY has been sounding great as a Hot AC, but without the numbers, it probably will fold. If it doesn't stick around, I still have my vote in for an adult-leaning CHR or a true "new" rock station. The latter probably won't happen. But if it isn't Hot AC, adult-leaning CHR or modern rock, I will have to jump off a cliff. Although not perfect, MY is the first station in a long time (since Charlie at least) that I've been able to listen to since it truly went Hot AC earlier this year. Chuck is fine, but too old for my tastes.

Anyway, I know I'm in the minority. But outside of MY in its current form, the rest of Greenville's radio stations are a barron wasteland for anyone who doesn't like Country or Gospel and is in their 30s-40s.
 
awp69 said:
Anyway, I know I'm in the minority. But outside of MY in its current form, the rest of Greenville's radio stations are a barron wasteland for anyone who doesn't like Country or Gospel and is in their 30s-40s.
Click to expand...
Actually, Magic 98.9 is definitely for females in their 40s. That's part of what they're after and probably most of their audience. They say 25-54 is the target but I doubt many 28 or 32 year olds are listening to Magic. Probably more 35-54. I don't know about Chuck FM, but they're likely going after the same. Say a listener is 45 = born in 1967 = started high school around 1981/1982, right in the middle of 97.7's mix. 30-somethings may like the 90s music and the mix of the older stuff also. I can't speak for the majority's tastes, but that's sensible to me.

I do agree that there's not much for, especially 30-somethings that don't like country/gospel, though, if you don't like a lot of older music but B-93.7 is too new for your tastes. There's MY, right now, but who knows how long they will be around.
 
See, I was born in 1969. To me the '70s, while I remember them, are a distant memory and songs that generally, I'd like to forget. I do like '80s music having graduated in 1987. But it really was the late '80s/early '90s and my college years that I feel really defined my tastes in music....more in the alternative rock area. And it continues today, I still like to hear more new music -- 80s and 90s sprinkled in is fine -- than not.

Just happens that more of a hip-hop/urban/rhythmic tone has taken over a lot of the Top 40. Bands like Gotye, Fun. and, well generally a lot of the stuff the play on radio stations like Radio 104.5 plays fit better with even most of my friends today (I'm originally from Philly by the way so my friends at home are listening to 104.5, which has only been around, what a few years?). It's that "sound" at least. Guess, maybe I'm different from most 40+ year olds in always wanting to hear something new. There's a good handful of pop/CHR songs that I like as well.

It's just newer rock that is lacking in the area. And if Hot AC goes away, nothing will fill that void unless a more rock-friendly/adult-leaning CHR or rock station takes it's place.

I tune in to Chuck fairly often and hear a good 80s or 90s song I like, but then hearing a 70s or even an occassional 60s song is an immediate turn off. And, of course, they play no new music.

Guess maybe a better comparison would be for a 35-45 year old male from the north. So I'm probably just an outcast in this area's demographics either way.
 
Actually, it's a Charlotte signal, but Channel 96.1 is sort of like an Adult-friendly CHR for the GSP area. The signal is very good in most of Greenville, and even better the further east you go. They play a lot of rock/adult songs that B-93.7 is slower on, or may not play very much, if at all. A lot of people I know that listen to the B also listen to Channel. I listen to 96.1 more than 93.7 as I prefer their DJ's, music mix, and presentation.

I'm from this area and love Radio 104.5. Most of my friends that like rock, though, like 93.3 The Planet. Even a lot of men in their 30s. I heard them play "Run-Around" by Blues Traveler yesterday, then light in to some head-banging noise that I had to turn. They are truly terrible. I also like a lot of the 70s-90s music on Chuck FM; and I don't remember any of the 70s or a lot of the 80s music. Perhaps I'm in the minority. I still like a lot of today's CHR music, just not the overly-rhythmic and rap titles.

BTW: maybe it was just the times I was listening, but I've heard a few "newer" songs on Chuck FM; "The Reason" by Hoobastank, "This Love" by Maroon 5, "I Don't Want to Be" by Gavin Degraw, and "Soak Up The Sun" by Sheryl Crow. Perhaps they are adding some more variety, or it was coincidental.
 
Yes, after MY, Channel 96.1 is usually my second choice, then Chuck then B. At work, I'm generally listening to Radio 104.5 or maybe an album by one of the artists they've played via Grooveshark. I used to like 99X, but really feel Radio 104.5 is probably one of the best new rock/alternative stations around. My wife has satellite and I actually couldn't find a station on there that I like as much as 104.5.

Back in topic, guess it's just a waiting game now to see what happens with MY. Maybe the spring/summer books will be better with people looking for a generally upbeat sound. If they don't improve, it probably will flip.
 
Hopefully CC will give MY time to grow. I also like the feel of MY now and the music music is pretty good. Heck with Spotify and Slacker though I can pretty much put together my version of a HAC... CC1
 
carolinaradio said:
BTW: maybe it was just the times I was listening, but I've heard a few "newer" songs on Chuck FM; "The Reason" by Hoobastank, "This Love" by Maroon 5, "I Don't Want to Be" by Gavin Degraw, and "Soak Up The Sun" by Sheryl Crow. Perhaps they are adding some more variety, or it was coincidental.
Click to expand...

when you play "everything" no music choice should be a coincidence. ;)
 
carolinaradio said:
I agree. Maybe the station has bottomed around a mid-3, at least that's what I was expecting. Still far from what it used to do. BTW, this appeared on All Access, and may offer some insight on what they are doing:

http://www.allaccess.com/hot-modern-ac/10-questions/archive/13654/10-questions-with-marne-mason
Click to expand...

Thanks for the link. Not that we didn't know before, but interesting to read that they're targeting women in their 30s. Hope they realize that there's men out there in the same boat -- wanting something "hip" without the hip-hop and other considerations that come with CHR.
 
I imagine the people at CC Corporate would like to have the top 3 rankings they used to enjoy back in the "boring AC" days (before they screwed that up) rather than being #10 now. Losing ain't hip.
 
MarkSC said:
I imagine the people at CC Corporate would like to have the top 3 rankings they used to enjoy back in the "boring AC" days (before they screwed that up) rather than being #10 now. Losing ain't hip.
Click to expand...
I found the reference to "flipping to Hot AC in July" quite interesting. That was so far from true Hot AC, and the station didn't even report as it until this year when they finally started to follow the Hot AC chart.

They did 93.3 a big favor. They no longer have to be 10th like they were for years. I think 102.5 will stay in 9th or 10th place with this format.
 
carolinaradio said:
MarkSC said:
I imagine the people at CC Corporate would like to have the top 3 rankings they used to enjoy back in the "boring AC" days (before they screwed that up) rather than being #10 now. Losing ain't hip.
Click to expand...
I found the reference to "flipping to Hot AC in July" quite interesting. That was so far from true Hot AC, and the station didn't even report as it until this year when they finally started to follow the Hot AC chart.

They did 93.3 a big favor. They no longer have to be 10th like they were for years. I think 102.5 will stay in 9th or 10th place with this format.
Click to expand...

God help us. I truly hope that's not the case. The Planet deserves the distinction of the worst station in the Upstate. Still hope MY recovers somewhat. I do feel the mix they have now is a good fit for the summer. Hope it breathes some life into MY.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom