Harris campaign spends millions on Spanish language radio

[installLSC]

We wonder on this forum "who still believes in radio"? Here is someone who still does

Harris campaign launches Hispanic Heritage Month ad blitz targeting Latinos at boxing matches and baseball games

The Harris campaign is especially focused on reaching undecided Latino voters who may be persuaded by parts of former President Donald Trump’s economic message.

www.nbcnews.com

 

[TheBigA]

We wonder on this forum "who still believes in radio"? Here is someone who still does

The fact is that both parties are spending millions on radio, although a lot of it is concentrated in the 8 or so battleground states:

Political Ad Spend: Dems Far Ahead of GOP Overall. Radio Spending More Balanced.

The latest figures from AdImpact show Democrats spending nearly twice as much as Republicans on political ads year-to-date, bulking up on digital, broadcast, and connected TV, while there’s less of

www.insideradio.com

Radio's Political Revenue To Grow 16% As AM/FM Reach Pays Off - Radio Ink

AM/FM radio is expected to see a 16% increase from 2020, with BIA forecasting $536 million in spending in a new report.

radioink.com

Neither party is taking anything for granted, in that it's still a close race in all key states. We don't have a national election, because it's all decided by state electoral voters and the electoral college. So the key for each of the parties is to win in those states, and radio is still a good way to reach voters.

The other part of the radio story is that talk radio is free publicity for one party, and there is no equivalent on the other side.

 

[gr8oldies]

They may need to add some French/Creole, the way Trump, Vance and entire right-wing ecosystem is demonizing and threatening deportation of an immigrant community in Springfield, Ohio.

 

[Mark Roberts]

The other part of the radio story is that talk radio is free publicity for one party, and there is no equivalent on the other side.

Time to bring back the Fairness Doctrine, not that it was so effective in the first place, but at least it instilled at least a moderate sense of responsibility for one's words.

 

[davideduardo]

They may need to add some French/Creole, the way Trump, Vance and entire right-wing ecosystem is demonizing and threatening deportation of an immigrant community in Springfield, Ohio.

Clarification: the "language of the people" in Haiti is Kreyol. As the education system has decayed in the last several decades, speakers of French are fewer and fewer and mostly in the highest income level homes

 

[Kelly A]

Time to bring back the Fairness Doctrine, not that it was so effective in the first place, but at least it instilled at least a moderate sense of responsibility for one's words.

The Fairness Doctrine actually created the media environment we have today, and there's no going back.
If you're interested in the actual history of political talk on radio and Fairness Doctrine, spend a few minutes listening to 'The Divided Dial':

The Divided Dial: Episode 1 - The True Believers | On the Media | WNYC Studios

On how one side of the political spectrum came to dominate talk radio —and how one company is using the airwaves to launch a right wing media empire.

www.wnycstudios.org

I think you'll likely have a change of heart on that opinion.