docoguy1 said:Maybe its just me but the potential idea of WMMS being all talk would be sad in my eyes. I understand its a business and if whats on now isn't working they need a reboot, but think about it this is supposed to be "The Rock Capitol of the World", and 'MMS was a huge part of making it that way..
Similar to WMMS' ancient sister station, WNEW. They too went all-talk ten years ago, but the "102.7 WNEW" branding remained. But for listeners, it wasn't the same after that. WMMS really needed to be rebooted back in 1998. Jacor aborted "100.7 KISS FM" at the last minute, but Greg Aschum was right on back then.
To paraphrase Greg, the call letters were tarnished, the heritage - and NextGen - personalities had all left, the reputation was burnt, there was nothing left. They tried to find a pulse... it wasn't there.
-nate81 aka Myron-