i heard an announcement on KFI today that starting next Saturday, they will be running an hour of a program called Money Matters. Is this a brokered program? Is this a new level of desperation?
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Has KFI relented to brokered programming?
- Thread starter Dial Flicker
- Start date
Money Matters is a program presently heard in Los Angeles on KABC 1pm-2pm. and KRLA 3pm-4pm on Saturday as well as on KEIB (sister station to KFI) from 10am-11am on Sunday. KFI has had Ric Edelmann on Sunday's at 3:00 in the afternoon for some time; they also once carried the Motley Fool on Saturdays, so this is nothing new.
Apparently KFI, like most radio stations,is willing to sell blocks of time to those willing and able to pay the price. Does this make the program a "brokered" one simply because it is purchased? I'm not sure, but I would not call this an act of "desperation," just a continuation of established practice.
Apparently KFI, like most radio stations,is willing to sell blocks of time to those willing and able to pay the price. Does this make the program a "brokered" one simply because it is purchased? I'm not sure, but I would not call this an act of "desperation," just a continuation of established practice.
Edeleman's program is in interesting exception among brokered shows. He is actually an entertaining guy who brings legitimate content to the show in addition to promoting his business.
That said, Eddleman is spending more time lately promoting his network of "financial advisers." If KFI carries only the first hour they'll have a show with a higher percentage of content.
Speaking of money shows, what about Bob Brinker and Dave Ramsey? Brinker often refers to the more detailed information available to his Market Timer subscribers, and Ramsey's show is a non-stop commercial for his so-called "Money University" or whatever he calls it. Brinker is a pretty good listen. I don't understand how anyone can take more that a few minutes of Ramsey's evergreen and self-serving lecturing but apparently he has quite a following. When Ramsey shows up on a station you know they've sold out!
That said, Eddleman is spending more time lately promoting his network of "financial advisers." If KFI carries only the first hour they'll have a show with a higher percentage of content.
Speaking of money shows, what about Bob Brinker and Dave Ramsey? Brinker often refers to the more detailed information available to his Market Timer subscribers, and Ramsey's show is a non-stop commercial for his so-called "Money University" or whatever he calls it. Brinker is a pretty good listen. I don't understand how anyone can take more that a few minutes of Ramsey's evergreen and self-serving lecturing but apparently he has quite a following. When Ramsey shows up on a station you know they've sold out!
That's an interesting thought I've never had.. The self-help talk hosts are truly helping themselves haha.
I think these shows do have some worthwhile content, you just have to use your own internal filter to screen out the sales pitches. That's fine by me, I don't see it as any different than any other live ad.
I think these shows do have some worthwhile content, you just have to use your own internal filter to screen out the sales pitches. That's fine by me, I don't see it as any different than any other live ad.
In that way, all of talk radio is one big infomercial. So what?
Actually he did. Put RicKedelman.com into your browser and you wind up at http://www.edelmanfinancial.com/ Entering ricedelman.com takes you to the same place.
As for Dave Ramsey, he's just added another hour over at KFI's sister station KEIB as an evening drive-time lead-in to the the Clark Howard show. Ramsey used to be on KFWB before they converted to CBS sports. Apparently moving over to the Patriot is something both Ramsey and iHeartmedia are happy with.
John and Ken on KFI of course "own" evening drive. That said, I would like to know in three months how Ramsey's ratings on KEIB compare to sports on KFWB, Mark Levin on KRLA and whatever KABC is doing without Larry Elder.
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Well obviously NONE of them are doing this for ratings in the traditional sense. Because the 4 of them combined add up to less than KFI by itself. This format is a one station race.
What do you mean by that? No need to get combative.
I thought I was agreeing with you.
No 5000 watt station has, can or ever will compete with KFI's 50,000 watt signal on the AM band - class 1A stations were intended from the earliest days of radio to serve entire regions, not just a single community. Until sold in 1944 under pressure from the FCC KABC (then KECA) was simply KFI's "little brother." KNX, also 50,000 watts, is KFI's only local competition when it comes to signal strength. Seventy years ago there was less clutter on the AM band from electrical interference and a 5000 watt signal was quite adequate for the Los Angeles metro area - now not so much.
When the Anthony trust sold KFI to Cox broadcasting Times columnist Don Page was calling the station the "old grey lady of Vermont Avenue," with a strong sports schedule and a magazine format the rest of the day. Problem was,the ids were listening to top forty and their parents were watching color tv. NBC radio's monitor was fading and the venerable Richfield Reporter gone (the company folded into Arco). John Wesley and Biggie Nevins were installed by Cox and tossed the station's heritage literally into the dumpster - News Director Ned Skaff managed to save the stations scrap books before moving on to become the voice of LAX. He eventually gave them to Pacific Pioneer broadcasters. The "old KFI" stalwarts were scattered. Dave Starling wound up at KFAC, Howard Culver at KLAC, Chuck Cecil into syndication, Ed Hart on KFWB doing business news, Dick Sinclair to KIEV and Ben Hunter doing movies on KTTV. The fruit frost warnings had already disappeared with the retirement of Floyd Young (who was an employee of the government, not KFI). I believe the KFI farm department had already been disbanded l as Los Angeles and Orange County became urbanized. Lohman and Barkley were the only holdovers from the prior era to be kept on.
The "dynamic duo" then tried to have the "grey lady" go head to head with the rock and roll leaders KHJ and KFWB, dumping the Los Angeles Dodgers in the process. For awhile they actually made headway, but as the music audience moved to FM KABC (which had picked up the Dodgers) tried talk radio as a format. Until the "sleeping giant" woke up the former "little brother" rode high despite the station's lower wattage. But when KFI became "news/talk" the picture changed rapidly - and today KFI is no longer sleeping.
When the Anthony trust sold KFI to Cox broadcasting Times columnist Don Page was calling the station the "old grey lady of Vermont Avenue," with a strong sports schedule and a magazine format the rest of the day. Problem was,the ids were listening to top forty and their parents were watching color tv. NBC radio's monitor was fading and the venerable Richfield Reporter gone (the company folded into Arco). John Wesley and Biggie Nevins were installed by Cox and tossed the station's heritage literally into the dumpster - News Director Ned Skaff managed to save the stations scrap books before moving on to become the voice of LAX. He eventually gave them to Pacific Pioneer broadcasters. The "old KFI" stalwarts were scattered. Dave Starling wound up at KFAC, Howard Culver at KLAC, Chuck Cecil into syndication, Ed Hart on KFWB doing business news, Dick Sinclair to KIEV and Ben Hunter doing movies on KTTV. The fruit frost warnings had already disappeared with the retirement of Floyd Young (who was an employee of the government, not KFI). I believe the KFI farm department had already been disbanded l as Los Angeles and Orange County became urbanized. Lohman and Barkley were the only holdovers from the prior era to be kept on.
The "dynamic duo" then tried to have the "grey lady" go head to head with the rock and roll leaders KHJ and KFWB, dumping the Los Angeles Dodgers in the process. For awhile they actually made headway, but as the music audience moved to FM KABC (which had picked up the Dodgers) tried talk radio as a format. Until the "sleeping giant" woke up the former "little brother" rode high despite the station's lower wattage. But when KFI became "news/talk" the picture changed rapidly - and today KFI is no longer sleeping.
T
TeaPartyDude
Guest
Don't forget that KFI snake oil salesman Ray "buckets of money" Lucia! The SEC finally caught up with him and dropped a big fine on him. Does anyone know if he has resurfaced at another station?
You West Coast folks don't realize how lucky you are to have a station like KFI. It's a breath of fresh air compared to the dinosaur talk stations on the East Coast.
There a mindset out here that any kind of garbage you throw at the audience between shows (infomercials) and between show segments (horrible ads) is fair game because, well, things are tough, we need the cash and the listeners won't notice. That's BS. It hurts the brand -- badly.
For example, on the NY stations we have to suffer through the nasal vocals of the "Kars for Kids" child several times an hour. I've noticed that KFI had the balls to reject that version of the ad and instead have Tim Conway, Jr. voice it over the jingle music bed. KUDOS, KUDOS, KUDOS!
KFI has imaging that sounds like 2015 instead of the 1980s. The shows are local and cohesive. The hosts sound like they're actually having fun. KFI sounds like a well run radio station.
Look at KFI's ratings compared to WABC and WOR. Enough said. I'd love to know how this came to be.
There a mindset out here that any kind of garbage you throw at the audience between shows (infomercials) and between show segments (horrible ads) is fair game because, well, things are tough, we need the cash and the listeners won't notice. That's BS. It hurts the brand -- badly.
For example, on the NY stations we have to suffer through the nasal vocals of the "Kars for Kids" child several times an hour. I've noticed that KFI had the balls to reject that version of the ad and instead have Tim Conway, Jr. voice it over the jingle music bed. KUDOS, KUDOS, KUDOS!
KFI has imaging that sounds like 2015 instead of the 1980s. The shows are local and cohesive. The hosts sound like they're actually having fun. KFI sounds like a well run radio station.
Look at KFI's ratings compared to WABC and WOR. Enough said. I'd love to know how this came to be.
K
K.M. Richards
Guest
KABC went talk long before KFI went top-40 (KABC went talk in 1960, KFI switched to top-40 about the time KTNQ was starting to fade, 1977-78). I would describe their music format before the transition as a "hot AC", with comedy teams in both drive-times (Lohman and Barkley mornings, Hudson and Landry afternoons).
I was not aware that KABC was full time talk so early.
KFI's Earle C Anthony didn't die until 1961. The trust set up under terms of his will owned the station for the next ten years and the Dodgers were part of the programming (Walter O'Malley, owner of the Dodgers, had been added to the Board of Earle C. Anthony, Inc. in 1956). KFI during his period was a combination of magazine and sports format broadcasting with the only talk programs being Ben Hunter with his nightowls and Hilly Rose (the latter would go on to be an occasional substitute for Art Bell, according to Wikipedia).
When KFI was sold to Cox Wesley and Nevins took over and they switched to top forty in the early seventies as you have noted while the Dodgers went to KABC. The other sportscasts then on KFI (including the Lakers, Kings, Trojans and I believe Chargers also had to find new homes). Lohman and Barkley were I believe the only former hosts to survive the changing of the guard. Hudson and Landry came along later.
KFI's Earle C Anthony didn't die until 1961. The trust set up under terms of his will owned the station for the next ten years and the Dodgers were part of the programming (Walter O'Malley, owner of the Dodgers, had been added to the Board of Earle C. Anthony, Inc. in 1956). KFI during his period was a combination of magazine and sports format broadcasting with the only talk programs being Ben Hunter with his nightowls and Hilly Rose (the latter would go on to be an occasional substitute for Art Bell, according to Wikipedia).
When KFI was sold to Cox Wesley and Nevins took over and they switched to top forty in the early seventies as you have noted while the Dodgers went to KABC. The other sportscasts then on KFI (including the Lakers, Kings, Trojans and I believe Chargers also had to find new homes). Lohman and Barkley were I believe the only former hosts to survive the changing of the guard. Hudson and Landry came along later.
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It is a "real" show - once a week for two hours. The callers are pre-screened in part by first filling out a form on Edelman's website and the being "invited" to appear on the program. I'm no sure if the program also has a "live" time for call-in questions. Since it is apparently pre-recorded for most markets (if not all) there is the capability of splicing in local references such as KFI news transitions. The program is only on about twenty stations nationwide, most of them large stations like KFI, so personalization is feasible.
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