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Hd is hot in cars

G

Gunsmoke

Banned
Contrary to popular belief, HD is big and in demand in cars, my Ford lease was up last May, before it was up I told my salesman don't forget the new vehicle must have HD radio. Its September and he still cannot find one, I had to extend the lease I have now, he told me he is having a very hard time finding a vehicle with HD Radio, they go super quick and are in demand. I was at the Pacifico Ford showroom yesterday checking with him, there is a special order in, hopefully I won't have to wait much longer. The public isn't so naive like most people think, they do know about HD. Just call Rocky at Pacifico and find out for yourself, if HD radio was marketed more aggressively it would take off. REMEMBER IF YOU KEEP POKING THE BEAR YOU WILL LOOSE A HAND....you know who you are....
 
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Gunsmoke said:
Contrary to popular belief, HD is big and in demand in cars, my Ford lease was up last May, before it was up I told my salesman don't forget the new vehicle must have HD radio. Its September and he still cannot find one, I had to extend the lease I have now, he told me he is having a very hard time finding a vehicle with HD Radio, they go super quick and are in demand. I was at the Pacifico Ford showroom yesterday checking with him, there is a special order in, hopefully I won't have to wait much longer. The public isn't so naive like most people think, they do know about HD. Just call Rocky at Pacifico and find out for yourself, if HD radio was marketed more aggressively it would take off. REMEMBER IF YOU KEEP POKING THE BEAR YOU WILL LOOSE A HAND....you know who you are....
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The recent PPM monthlies that now include the cumes/shares of the HD side channels show that... well... it's not exactly a DEMAND for HD. There's a pulse, but a faint one. The top reporting HD2 was WRFF-HD2 and their active rock format. With a cume of 20,000. Compare that to The cume of WRFF-HD1 that has been averaging around 750,000. People aren't exactly clamoring over to hear what HD has to offer. It IS nice that more cars ARE offering HD radio as standard, but with ever car maker using a different interface, many people don't want to waste the time of finding the HD channels. They set their presets with their main channel favorites, and rarely scan the dial after that.

And I highly doubt that people are car shopping specifically for one with an HD radio. Safety, gas mileage, navigation. These are things people look for. I doubt someone walked away from a deal because the car didn't carry HD radio.

And finally... why the all caps threat to end the post?
 
Gunsmoke said:
if HD radio was marketed more aggressively it would take off.
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Keep in mind that right now HD radio is a trademarked technology. That means only the company that owns it can actually market it. The stations that have HD channels are doing all they can to make people aware the stations exist. But radio stations aren't in the hardware business, as far as selling physical radios. So there are limitations as to who can do what. As I've pointed out elsewhere, the owner of the HD Radio trademark (DTS) has taken a very different approach than the previous owner iBiquity. They aren't putting out regular press releases or actively promoting the technology in other devices. But they are really the only ones who can do this until their parent runs out.
 
HD was promising but they botched it right out of the gate with that awful "stations between the stations" campaign. Any radio companies in 2018 who are expressing renewed interest in the technology are surely doing so only because it gets them around the FCC's translator rule.
 
Miguelito said:
HD was promising but they botched it right out of the gate with that awful "stations between the stations" campaign. Any radio companies in 2018 who are expressing renewed interest in the technology are surely doing so only because it gets them around the FCC's translator rule.
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I know that when I need to get my fix of crappy compressed audio I like to spend 10 bucks a month for it, makes me feel special, I'm being sirius.
 
Miguelito said:
HD was promising but they botched it right out of the gate with that awful "stations between the stations" campaign. Any radio companies in 2018 who are expressing renewed interest in the technology are surely doing so only because it gets them around the FCC's translator rule.
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Yep, while there are exceptions such as K-Roq classics in LA, you are correct in probably 90% of the instances.

I was the representative for my employer in the early HD Alliance meetings, but we dropped out when we saw the direction the promotion was going. That campaign was confusing and not effective.
 
Someone like me growing up with WIBBAGE and the Beatles in the 60's listening to my Motorola 6 transistor radio, I still want to be able to turn on the radio for my music taste, not some satellite source. HD radio serves my needs, the average T band in all metros are clogged with formats I do not care for and forget satellite, same repetitious music on the decades channels with compressed sound. WMGK HD2 plays great oldies and in wide stereo, also 98.1-2/94.1-3/96.5-2/101.1-2 and 104.5-2 fit my needs, if only there was a Standards format, ala the Strip, that would round out the HD dial. If I'm out of range, Slacker, plus thousands of internet channels are a good choice, but Sirius/XM IMHO is a waste.
75fbd7a6525abc381a7d591fb78e14e0.jpg
 
Gunsmoke said:
Contrary to popular belief, HD is big and in demand in cars, my Ford lease was up last May, before it was up I told my salesman don't forget the new vehicle must have HD radio. Its September and he still cannot find one, I had to extend the lease I have now, he told me he is having a very hard time finding a vehicle with HD Radio, they go super quick and are in demand. I was at the Pacifico Ford showroom yesterday checking with him, there is a special order in, hopefully I won't have to wait much longer. The public isn't so naive like most people think, they do know about HD. Just call Rocky at Pacifico and find out for yourself, if HD radio was marketed more aggressively it would take off. REMEMBER IF YOU KEEP POKING THE BEAR YOU WILL LOOSE A HAND....you know who you are....
Click to expand...

The reason you are having trouble finding a car with HD is that less than half of all cars made even have HD and many manufacturers only offer it in certain models.

Were there any real demand by consumers, manufacturers would put HD in every model of every car.

One of the significant reasons for putting HD in a model is interface with proprietary traffic updates where the data is delivered as a stream on a very narrow bandwidth HD channel.

I'm surprised that you don't know that car salesmen will say whatever it takes to make you happy. Indeed, sometimes, they even stretch the truth!
 
DavidEduardo said:


Yep, while there are exceptions such as K-Roq classics in LA, you are correct in probably 90% of the instances.

I was the representative for my employer in the early HD Alliance meetings, but we dropped out when we saw the direction the promotion was going. That campaign was confusing and not effective.
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It was so frustrating in real time. I of course ran out and bought an HD radio as soon as I could. There were initially some creative ideas happening on those HD2 side-channels. Then I sat there listening as the industry NEVER advertised what listeners cared about and would make them consider buying the new equipment. That would of course be the music and formats that they couldn't hear without HD. Everyone was already familiar with the concept of having a dial full of radio stations but only listening to two or three of them. The ad campaign was like "You'll still only listen to those two or three favorite stations but now, there are even more stations you DON'T listen to!"

It must have been exponentially more frustrating for programmers who were coming up with formats and ideas only to have no publicity/marketing of the formats and ideas. #sad
 
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I think it’s lose a hand, not loose.

But anyway....

Driving tonight what do I hear but a commercial for HD radio. It sounded as though it was created with the geezer demo in mind.
 
As I have stated several times.....I have HD radio (high end units) in two of my vehicles and try as I might I cannot tell the difference between regular FM and HD. They were both offered as original equipment but I sure wouldn't pay extra just for HD.

As I said earlier in another thread I do not listen to any radio in my cars now anyway so all I need is a good amp and a USB port.
 
TheBigA said:
Your loss. There's a station playing your favorite era:

94.5-HD2 All 70s "Your '70s Playlist"
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There is one other as well but why should I listen to my favorite music if it is interspersed with lengthy commercials when I can listen to those same songs with no irritating breaks?
 
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