Savage said:In the meantime HD is destined to become a ghetto for narrowcasting niche and specialty and paid formats in major markets - a kind of new digital SCA, and one that doesn't work as well as the old analog subcarriers. We're already seeing it in the lame simulcasts of 50kw news-talk AMs, foreign language and team-specific all sports talkers
Those paid formats still ring the cash register, and I use the HD3 simulcasts of WINS/WCBS 880 as well as KYW on WYSP HD 2 when I am driving around and the AM signals are unlistenable. So there is a potential market - and devices that don't have AM but have FM HD can still get the station on a multicast channel. iPod's don't do AM, neither do Zune's - but they can get FM, and both can get HD. So now you have a way to reach audiences who most likely have never used AM radio and may never have known you existed.
Is it the best use of multicast channels? I'd rather them used for new innovative programming - turn em over to the young'uns like free form FM in the 60's & 70's. But it is nice to get 880 and not have it turn to mush under a overpass or by a powerline.