Excuse me? Nail in the Coffin at KOMO? Far from that...expect KOMO to tweak it's format to a hard New/Talk format...combine the heritage of KVI and success of KOMO into a re-energized News/Talk station. AM News/Talk will beat the FM rival anyday. Look at Pittsburg and Phoenix. KDKA and KFYI handily beat their FM rivals. Bonneville execs, you are truly stupid especially if you then cease the AM version of KIRO and put on Sports. Oh...look at Des Moines...the AM beat the FM handily too.
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heard they blew up kbsg.
- Thread starter dominic
- Start date
Not unexpected but still always a surprise when a station flips. KIRO simulcast makes sense to save dollars and then stay with the News/Talk while Seahawks and Mariners games are on AM. Will KIRO then go all sports on the AM? If that is the case Clear Channel won't be all smiles. While KJR-FM gets a boost with KBSG gone, KJR-AM would be in deep trouble with a full sports station on 710. Wonder if KOMO moves their product to KPLZ in a simulcast. Seems unlikely Fisher would blow up KPLZ because they make money, but so did KBSG and Bonneville made the move. One move creates all kinds of what-ifs for KJR, KJR-AM, KOMO, KPLZ and KVI. One the sales side of things KIRO will get some additional dollars with the simulcast, but no where near what KBSG and KIRO made together. If KPLZ becomes KOMO-FM it will get some dollars too, but no where near what KOMO and KPLZ made. I wonder if the KIRO move was pre-emptive against a potential KOMO/KPLZ simulcast. Once KOMO lost the Mariners it may have been their plan. One thing is for sure: Bonneville, Fisher and Clear Channel will be in upheaval.
The biggest winner in all of this is WARM. The station shared a large amount of its cume with KBSG. They already looked strong and now they have lost one of their main competitors. KMPS must be smiling too. It isn't just KJR-FM that benefits from the loss of KBSG.
The biggest winner in all of this is WARM. The station shared a large amount of its cume with KBSG. They already looked strong and now they have lost one of their main competitors. KMPS must be smiling too. It isn't just KJR-FM that benefits from the loss of KBSG.
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searadiofreak
Guest
It's fun to play all the "what ifs" game, but let's look what has happened in the other Bonneville markets that put their news/talks on FM.
Washington DC...WTOP is doing very well. Nobody has come after them on FM, although low-rated WJFK exists with its more entertainment-driven talk.
Salt Lake City...KSL #1 12+, best numbers in years. No FM has come after them.
Phoenix...KTAR is being regularly beaten by KFYI-AM. No other FM talk.
So I'm not sure you can draw any strong conclusions here, but 2 out of 3 ain't bad.
Washington DC...WTOP is doing very well. Nobody has come after them on FM, although low-rated WJFK exists with its more entertainment-driven talk.
Salt Lake City...KSL #1 12+, best numbers in years. No FM has come after them.
Phoenix...KTAR is being regularly beaten by KFYI-AM. No other FM talk.
So I'm not sure you can draw any strong conclusions here, but 2 out of 3 ain't bad.
searadiofreak said:
The key is billing protection and reversal of the 25-54 demo drain on the AM dial. AM listeners are getting older and those young whipper-snappers (under 45) are not going to the AM dial for News/Talk. KGO in San Francisco, while number one 12+ for thirty years is down to ninth 25-54. The above mentioned stations in Salt Lake City, Washington and Phoenix have all seen rebounds in the 25-54 year old arena.
What's really too bad is the "people cost" with a move like this. I heard that 19 folks over at KBSG lost their jobs...I wish them all luck!
Now....mark my words. Just like Bonneville has done in their other markets, this simulcast thing will be short lived. Once KJR gets the ESPN network pulled from them early next year, expect the 710 frequency to go all sports. Really no reason not to. The real question.....who'll listen to KIRO on the FM? Will they just be taking AM listeners or will they attract others? My bet is that if you listened to KIRO already then you might migrate over to the FM. If not.....then why will it matter.
Now....mark my words. Just like Bonneville has done in their other markets, this simulcast thing will be short lived. Once KJR gets the ESPN network pulled from them early next year, expect the 710 frequency to go all sports. Really no reason not to. The real question.....who'll listen to KIRO on the FM? Will they just be taking AM listeners or will they attract others? My bet is that if you listened to KIRO already then you might migrate over to the FM. If not.....then why will it matter.
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SeattleRadioPro
Guest
RadioRon said:
X2. Whether or not you liked Fastlane, Mark or Randy, you've gotta feel for them. Here's hoping they're not on the beach for long.
redbullfan said:
After reading this all I can say is you've probably had one too many Red Bulls or too much KOMO Kool-Aid. Thanks for the good laugh!
djdan said:
According to the mynorthwest website, the Seahawk games and all the other connected shows fore and aft will air on both AM & FM. Their contract with the team, if I remember, called for the games to move to the now former KBSG. Now, they'll stay on 710 as a simulcast.
Honey, They Blew Up KBSG
It's a shame regardless. KBSG was actually sounding good - for once. Intstead of the same five songs from the '60s over and over and over and over and over and over and over and.....(when Viacom/Entercom owned them.)
For those who swear you can't bring a younger audience to AM haven't been listening to KPTK. They have a lot of college age prograssive people listening. Music is also possible, you just have to be DIFFERENT and CREATIVE (something most radio programmers have forgotten how to be.) And especially don't forget - PROMOTION!
You have to TRY it. If KIRO is giving another try for news/talk on FM, someone should give another try at rock on Seattle AM radio. But learn from old mistakes. Radio doesn't sell itself. You have to make that buzz.
Radio Disney somehow exists on 1250. And I don't know of any kid that listens to them. My own kids would rather hear KBKS. But Radio Disney Seattle don't PROMOTE themselves. The Mouse Ears alone can't do it.
It's a shame regardless. KBSG was actually sounding good - for once. Intstead of the same five songs from the '60s over and over and over and over and over and over and over and.....(when Viacom/Entercom owned them.)
For those who swear you can't bring a younger audience to AM haven't been listening to KPTK. They have a lot of college age prograssive people listening. Music is also possible, you just have to be DIFFERENT and CREATIVE (something most radio programmers have forgotten how to be.) And especially don't forget - PROMOTION!
You have to TRY it. If KIRO is giving another try for news/talk on FM, someone should give another try at rock on Seattle AM radio. But learn from old mistakes. Radio doesn't sell itself. You have to make that buzz.
Radio Disney somehow exists on 1250. And I don't know of any kid that listens to them. My own kids would rather hear KBKS. But Radio Disney Seattle don't PROMOTE themselves. The Mouse Ears alone can't do it.
searadiofreak said:
Will be interesting to see what KJR-FM does... You know when KJR signed back on as V2.0 in 2002 they where what KBSG is/was now but after Pat Cashman left they did what someone mentioned above, and went hit oriented classic rock and let KBSG deal with the classic top 40 pop.
I bet KJR does nothing... Knowing CC they will just let it ride.
It would be very cool though, if KJR-FM did pick up the slack, and started playing classic R&B and airing AT40 on Sunday mornings just like old times.
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Seattleradiodude
Guest
PSAIRCHECKS said:
Not so sure about that, Z100 in Portland was VT'd ALL day with the exception of afternoons
(Which, at the time STILL sounded better than our KBKS)
However, When Jammin 95.5 was blown up by RCR and CBS picked it up, CC saw the opportunity
and within two weeks of Jammin on 107.5, Z100 had a FULL live airstaff (except mornings which are syndicated)
If CC see's the potential they WILL throw effort into it guess! ;D
It’s going to be interesting to see what happens next!
I have a theory about this.
The music industry is lobbying Congress to force radio to pay a huge royalty in order to play music. The number could be as much as 20% of revenue. That's a huge pile of money. They want a vote next year. Some companies simply won't pay it. I believe this is a move towards non-music content on FM that will be exempt from this huge royalty. A time may come when all (or a lot) of AM & FM is non-music. Perhaps these stations just want to establish that beach-head now.
This is content the radio stations owns 100%, and can sell any way it wants. It can't do that with music.
It's just a theory, but it could be the future.
The music industry is lobbying Congress to force radio to pay a huge royalty in order to play music. The number could be as much as 20% of revenue. That's a huge pile of money. They want a vote next year. Some companies simply won't pay it. I believe this is a move towards non-music content on FM that will be exempt from this huge royalty. A time may come when all (or a lot) of AM & FM is non-music. Perhaps these stations just want to establish that beach-head now.
This is content the radio stations owns 100%, and can sell any way it wants. It can't do that with music.
It's just a theory, but it could be the future.
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SeattleRadioPro
Guest
Re: Rock on AM/Radio Disney
Why would anyone in their right mind launch rock on an AM station? So you can hear it in your old pickup which doesn't have FM? There's no way any owner would put rock on AM in 2008.
Radio Disney exists as a promotional vehicle for Disney parks, Disney moves and the Disney Channel. It sells ads but don't think for one second it's run like other commercial stations.
Bongwater said:
Why would anyone in their right mind launch rock on an AM station? So you can hear it in your old pickup which doesn't have FM? There's no way any owner would put rock on AM in 2008.
Bongwater said:
Radio Disney exists as a promotional vehicle for Disney parks, Disney moves and the Disney Channel. It sells ads but don't think for one second it's run like other commercial stations.
Re: Honey, They Blew Up KBSG
SeattleRadioPro above me covered most of the ground I was about to tread, but I will add that KPTK's imaging, for a format that has taken its lumps across the country, sounds very hip, and is far and away one of the best presentations I've ever heard for a talk station. CBS knows how to program that station - yet it has no local talent, but that's another topic for another thread... But the days of music on the AM band are "ovah"...
You can also add to the Radio Disney argument above, that ESPN Radio stations have the same motus operandi.
Bongwater said:
SeattleRadioPro above me covered most of the ground I was about to tread, but I will add that KPTK's imaging, for a format that has taken its lumps across the country, sounds very hip, and is far and away one of the best presentations I've ever heard for a talk station. CBS knows how to program that station - yet it has no local talent, but that's another topic for another thread... But the days of music on the AM band are "ovah"...
You can also add to the Radio Disney argument above, that ESPN Radio stations have the same motus operandi.
How about this wacky scenario:
KOMO gives up all-news to become just another syndicated dumping ground.
KIRO-AM and FM simulcast in AM drive. Then at 9a, the AM stays all-news, except for Mariners or Seahawks games.
KIRO-FM becomes the home of the current talk show lineup, along with Seahawks and/or Mariners.
KOMO gives up all-news to become just another syndicated dumping ground.
KIRO-AM and FM simulcast in AM drive. Then at 9a, the AM stays all-news, except for Mariners or Seahawks games.
KIRO-FM becomes the home of the current talk show lineup, along with Seahawks and/or Mariners.
Nope, looks like someone bought it Monday.Seamedia2 said:further:
KIROFM.COM
..is 'still' available!
The big winner in all this? Luke Burbank! If ever a talk show was made for FM radio, it's this one. No longer will the weight-obsessed need to tune to AM to get their daily poundage check.
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SeattleRadioPro
Guest
Rich Johnson said:
BINGO!!!! WE HAVE A WINNER!!!
You could add to the end of the first sentence "after it and KVI have been sold".
The Russ Cimber voiced ID on KBSG now says "97.3fm and HD2". The "2" is the interesting part. Not owning an HD radio, I can't check, but would assume KIRO is now HD1 and perhaps the oldies format will live on on HD2? I don't know how many HD radios are out there, but they do need some kind of content for that second channel and so perhaps we are now hearing that "feed"? So KBSG may well live on, in a fashion, at least the music.
I'll also add this is the first time ever (and that's a long time) that I have not had a sales rep from either the new or old format call my agency to "tell us" about a flip/repositioning/changes, only a website post and secondary information. Unusual at best.
I'll also add this is the first time ever (and that's a long time) that I have not had a sales rep from either the new or old format call my agency to "tell us" about a flip/repositioning/changes, only a website post and secondary information. Unusual at best.
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