Hello. Question From New Member

[SRP]

I disagree strongly that not being 100% local would be a deterrent to success here. If the content is compelling, people will listen.

Well, "Bean", Howard Stern creates some pretty darn compelling content. And he fared poorly here. So there goes your theory.

 

[RockJazz]

Thanks for the reply.

Thought I'd ask / guess. May dip a bit more into select archived pieces down the road to get a better feel for the show.

 

[jupiter2]

I have to jump in here. Howard Stern spent much of his tenure on KISW at #2 adults 25-54. Also the fact that Bean lives here must really hurt his LA show, if you follow the dumb logic on this thread. Just my 2 cents.

 

[Jay Peninger]

I suspect K&B would have some street cred in Seattle since half their show originates here.....

I don't see how saying "half of our successful morning show that has been broadcast in L.A. has been originating from Seattle for many years" gives any Seattle "street cred."

It's pretty simple you live in a place long enough you get tuned into that place, whats happening, and for this area how simple names like Puyallup are pronounced... Audiences pick up on that sort of thing just ask Rob, Arnie, and Dawn.... So what I was getting at is that unlike most shows at least K&B would have somebody who was wired into the pulse of the city and thus not put the locals off their chow like the previously mentioned trio did during their brief tenure here...

 

[TVradioguru]

I have to jump in here. Howard Stern spent much of his tenure on KISW at #2 adults 25-54. Also the fact that Bean lives here must really hurt his LA show, if you follow the dumb logic on this thread. Just my 2 cents.

That's correct, Stern consistently came in first or second within demo at just about every market his syndicated show aired.

It is interesting though, other than in NYC and LA, when asked to respondents in focus groups at the time, few would admit to listening to Stern, but the ratings were completely the opposite. I imagine that held true in 'politically correct' Seattle.

 

[davideduardo]

That's correct, Stern consistently came in first or second within demo at just about every market his syndicated show aired.

Interestingly, if you look at the NY or LA cume, he was not even top 10. So were he on the air in the PPM world, the results would likely follow the cume, as TSL is so highly compressed in PPM. I'd extrapolate something like 7th or 8th and definitely not first.

 

[notalent]

Remember when Stern was on KISW ratings were done with diaries. Those same diaries that gave T-man much larger numbers than the PPM indicated were real.

We all know that the diary was more of an "american idol" vote than an actual factual record of listening.

It would be interesting what a PPM would have shown in the case of Stern at that time.

 

[AQH]

It's pretty simple you live in a place long enough you get tuned into that place, whats happening, and for this area how simple names like Puyallup are pronounced... Audiences pick up on that sort of thing just ask Rob, Arnie, and Dawn.... So what I was getting at is that unlike most shows at least K&B would have somebody who was wired into the pulse of the city and thus not put the locals off their chow like the previously mentioned trio did during their brief tenure here...

Never met Bean, though I have heard he's a good guy, and there's no question about his show's success in L.A.

My point is that it's darn near impossible to say "I've been living here in Seattle, remotely doing my show in L.A. for a number of years," yet saying it in a way that comes over as both meaningful and valuable.

Any dummy can (and should) learn how to say Puyallup, Issaquah ans Mukilteo before they crack open the microphone in Seattle. Bean is right in the content being the key element. Seattle is unique, and as much as people grumble loudly about how many California license plates there are in Seattle, that needs to be taken into consideration in this specific example.

While you can discuss pop culture and not be local about it as far as the entertainment industry overall (Charlie Sheen, Super Bowl ads, even Egypt), but what happens when you need to talk about local things like Kathi Goertzen? How would that resonate in L.A.? What if Fritz Coleman made a sudden departure from KNBC? Would anyone in Seattle care?

While there is no substitution for local content, I think it is possible for talent to pull off a local story and make it interesting to another market. I think Bruce Murdock is a likely candidate who could be simulcast in Seattle, and make a local Portland story sound interesting to people in Seattle. Very few others can.

I think it would be very hard to pull that off with a Seattle/L.A. thing.

Glad you're on the board, Bean.

 

[bean9]

While you can discuss pop culture and not be local about it as far as the entertainment industry overall (Charlie Sheen, Super Bowl ads, even Egypt), but what happens when you need to talk about local things like Kathi Goertzen? How would that resonate in L.A.? What if Fritz Coleman made a sudden departure from KNBC? Would anyone in Seattle care?

Glad you're on the board, Bean.

We've faced that a few times over the last couple of years and it is easy enough to record a "local only" break for either KROQ or the affiliate if is is something we really want to talk about in one market only.

Have a great weekend, all!