How is he doing in his daypart? WSB-A/WSBB came in #1 in Arbitron (excuse me, Nielsen Audio), so someone is pushing up those numbers.Cain is no Boortz, that's for certain.
Cox needs to put him on a sabbatical for 90 days, give him elocution training, hire a super sharp call screener/producer who makes certain he stays on message, do away with "Rapid Feyeah," encourage him to topic something other than politics.
Try all that and he might pass for something on WCFO.
but the reason WSB can afford those local talkers, and other stations can not, is because they rent the land around their AM tower out to a shopping center.
They probably pull in $250K a month from that.
That goes a long way in paying those talkers their $100K a year salary.