I'm guessing this means that WZRR is the only rock station left in the market that isn't run by a college. Apparently, if you want to kill off (modern) rock, you do it with talk.
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Sorry, but the station wasn't successful and their ratings were in the tank. Where were all their Facebook followers when Arbitron was looking for them? The station was a watered down version of "The X" and not a good one at that. I was never a fan of Reg's Coffeehouse, either. So what do the programmers of Live 100.5 do? They give me Reg's Coffehouse ALL DAY LONG!....Thanks, But No Thanks.
However, to replace the station with ANOTHER talk station? That's even worse.
Birmingham radio sucks and it has sucked for long time. Save your money, and get a Sirius subscripton. It's definitely worth it.
However, to replace the station with ANOTHER talk station? That's even worse.
Birmingham radio sucks and it has sucked for long time. Save your money, and get a Sirius subscripton. It's definitely worth it.
“I'd rather listen to my iTouch.”
Therein lies the reason why lesser formats like adult alternative and smooth jazz are falling quickly by the wayside. The few people who listened before are listening to their mp3 players and online streaming. They are abandoning music radio in droves.
My prediction is that we'll see a major shakeup of formats on the radio in medium and larger markets in the coming years. As I am going to get into on my website, the future of FM is talk and sports, the future of AM is certain death. It all comes down to cost.
Not only did the format not bring the ratings, the marginal signal didn't help, either. I don't really see it helping WAPI that much unless it can get moved into Birmingham proper, but as a cost-saving measure, the flip should have happened two years ago.
Therein lies the reason why lesser formats like adult alternative and smooth jazz are falling quickly by the wayside. The few people who listened before are listening to their mp3 players and online streaming. They are abandoning music radio in droves.
My prediction is that we'll see a major shakeup of formats on the radio in medium and larger markets in the coming years. As I am going to get into on my website, the future of FM is talk and sports, the future of AM is certain death. It all comes down to cost.
Not only did the format not bring the ratings, the marginal signal didn't help, either. I don't really see it helping WAPI that much unless it can get moved into Birmingham proper, but as a cost-saving measure, the flip should have happened two years ago.
Zach said:
Well said, Zach! ;D
Zach said:
I hate to quote myself, but this is worth bringing up now. I did some quick calculating (because I have nothing better to do) and discovered that it is all but unlikely that WWMM could move into Birmingham. If they dropped to a C3 (25kw@100m) the spacing would work out with everyone… except WYDE. That was the lowest class I think they could scrape by with and still cover the metro. WYDE and WCKK knock out trying to move back to 100.7, and 100.3 is also practically undoable due to stations in Huntsville, Waverly and possibly Selma too.
The only way a move-in might work is if Citadel could convince Crawford to drop WYDE from a class C to a C0, and we all know THAT ain't happening, for a myriad of reasons. Looks like WAPI will be stuck talking to cows in Bibb County. At least their Tuscaloosa ratings might go up.
Interesting to note... the Save the Station Facebook page has 16x as many fans as the official station MySpace page. What's my point? People care more about complaining than they do the actual product. That's not a knock on the people responsible for building the station. Just a cautionary note for anyone who thinks that this groundswell of support would mean more success in the future or that a similar station put on by someone else would fare better. It's tough to make a success out of a station that targets people who have a predisposition against traditional radio and have already invested heavily in competing technology. The real question is... should we as broadcasters focus on maximizing audience potential today, explore the emerging opportunities, try to recapture what we have already lost to other media or just hold on the best we can? Obviously they all have a place in the overall plan but when a company is struggling to survive where do you think their focus is?
I personally think we missed the boat on how to introduce HD Radio. If instead of doing IBOC we had allowed struggling stations to make the complete transition to digital they could have offered several formats in the same amount of spectrum space and they would be working hard to sell the technology. How much would we miss the three lowest rated stations in the market? How big do you think it would be if they were replaced by a couple dozen HD stations that weren't operated by companies trying to protect their cash cows? I may be wrong but I believe that there would be a positive buzz for radio today. Is it too late?
I personally think we missed the boat on how to introduce HD Radio. If instead of doing IBOC we had allowed struggling stations to make the complete transition to digital they could have offered several formats in the same amount of spectrum space and they would be working hard to sell the technology. How much would we miss the three lowest rated stations in the market? How big do you think it would be if they were replaced by a couple dozen HD stations that weren't operated by companies trying to protect their cash cows? I may be wrong but I believe that there would be a positive buzz for radio today. Is it too late?
I, personally, think you all have live wrong. Those of us who listened to it (I will admit i try in the car but the signal was too weak up here - Cullman) ; we listen because we are SICK of the same 4 songs on the other stations. I believe the demographic of most any AAA station will be the more intelligent of folk and the folk who aren't reachable easily via traditional methods (read - standard home telephone).
We're the ones who are sophisticated - who DO communciate better over facebook than at home. And i think ya'll are wrong - people aren't complaining on the facebook page - they're rallying around what they're about to lose - like the cows at the slaughterhouse would if they could think
Yes...I'm one of them....but that is because i think everyone should have a chance to enjoy this kind of music. I've been a fan of AAA for years.
(since i discovered it on 92 zew in mobile...which i believe also was killed and revived by its listeners)
Once again, thank goodness this is America. We all have our voice....and we all have capitolism to kill off corporate radio
We're the ones who are sophisticated - who DO communciate better over facebook than at home. And i think ya'll are wrong - people aren't complaining on the facebook page - they're rallying around what they're about to lose - like the cows at the slaughterhouse would if they could think
Yes...I'm one of them....but that is because i think everyone should have a chance to enjoy this kind of music. I've been a fan of AAA for years.
(since i discovered it on 92 zew in mobile...which i believe also was killed and revived by its listeners)
Once again, thank goodness this is America. We all have our voice....and we all have capitolism to kill off corporate radio
jay said:I, personally, think you all have live wrong. Those of us who listened to it (I will admit i try in the car but the signal was too weak up here - Cullman) ; we listen because we are SICK of the same 4 songs on the other stations. I believe the demographic of most any AAA station will be the more intelligent of folk and the folk who aren't reachable easily via traditional methods (read - standard home telephone).
We're the ones who are sophisticated - who DO communciate better over facebook than at home. And i think ya'll are wrong - people aren't complaining on the facebook page - they're rallying around what they're about to lose - like the cows at the slaughterhouse would if they could think
Yes...I'm one of them....but that is because i think everyone should have a chance to enjoy this kind of music. I've been a fan of AAA for years.
(since i discovered it on 92 zew in mobile...which i believe also was killed and revived by its listeners)
Once again, thank goodness this is America. We all have our voice....and we all have capitolism to kill off corporate radio
Some on the save group make legitimate arguments while others complain and offer nothing constructive. Those who are on there shouting obscenties about Citadel aren't helping any, either. I get tired of reading all those posts by people who say "they can't live without Live 100.5, "radio has done them wrong" and "it's the end of the world because Live is gone" nonsense. I'm a Live listener myself, but it's a radio station, for heaven's sakes. I wanna say...GET a GRIP!
R.D.P. said:
I think that's Citadel's thinking...that WWMM would fare better under talk, with a reduction in costs resulting from the WAPI simulcast and the fact that WAPI has a new FM competitor now (WERC) with which to contend. However, a lot of the live listeners think that Citadel "has it out for them" because of the pending format change and are not looking at the situation from a business standpoint. I hate talk programming, too and yeah...I think we have too many talk stations here in Bham, but I understand Citadel's reasoning behind the switch to talk on 100.5.
Thanks for the comments regarding the website. It's "divinely inspired", ya know.
U have a blessed evening, man.
The reason listeners think Citadel is out to get them is because of the past five years starting with The X switching over from 107.7 to 100.5. Most of us know the history so I'm not going to repeat it.
I don't think a new (modern) rock station will be created to replace Live. More likely, some stations will tweak their playlists to gain Live's audience and that'll be it.
I don't think a new (modern) rock station will be created to replace Live. More likely, some stations will tweak their playlists to gain Live's audience and that'll be it.
BlueWanderer said:
Many on the "save live 100.5" group on facebook seem to think the ratings are distorted, and are not a true representation of the station's audience. I never figured the numbers for live were going to be huge, anyhow. I suspect some of them in there, though, believe the station's actual ratings are on par with those of the mainstream stations here in Bham. Just ain't gonna happen...
I'd say “follow the money” but Citadel is out of money and into bankruptcy. ;D
AAA is not really a format that can thrive as a jukebox in a closet. It needs personalities and a programmer who knows his stuff. Those cost money. Relaying and existing station doesn't cost money.
I think it's great that Birmingham appears to have supported this station for as long as they did, because more diversity on the radio is more gooder. But I also think Citadel should have flipped it to talk directly after they moved the sports off it. That would have been a cost effective move AND it would have been before WERC's FM move, if I remember correctly.
People came out of the woodwork to protest the impending change, but I wonder how many of them are loyal listeners? The Facebooking crowd, the people most in tune with AAA, they already have an iPod or two and use iTunes to discover new music; radio is passé to them. I doubt a lot of them made the switch back to radio, even if they did sample and enjoy the station occasionally. And that's not to mention the subpar signal, which is also a hindrance.
AAA is not really a format that can thrive as a jukebox in a closet. It needs personalities and a programmer who knows his stuff. Those cost money. Relaying and existing station doesn't cost money.
I think it's great that Birmingham appears to have supported this station for as long as they did, because more diversity on the radio is more gooder. But I also think Citadel should have flipped it to talk directly after they moved the sports off it. That would have been a cost effective move AND it would have been before WERC's FM move, if I remember correctly.
People came out of the woodwork to protest the impending change, but I wonder how many of them are loyal listeners? The Facebooking crowd, the people most in tune with AAA, they already have an iPod or two and use iTunes to discover new music; radio is passé to them. I doubt a lot of them made the switch back to radio, even if they did sample and enjoy the station occasionally. And that's not to mention the subpar signal, which is also a hindrance.
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