Holiday 2012 PPMs

[xmusicmatt]

Christmas Channel on top.. Not surprising at all.. Kind of expect that. [shame SAGA does not sub would be nice to know how close Sunny was]

WHOK peaked just above 2 + with its Country Christ-Mix. I am guessing the Christmas helped them some.. But I wonder how much it hurt their listener base for country.

WNCI holding about is...

WTVN still falling... This can't be good now that we're out of election season...

The Blitz keeps falling... Heck QFM is head of them for once in two straight books.. Time to flip that big signal to CHR (but yes I know Hal doesn't do that type of format).

Wink holding... We'll have to see how they do after the flip to CBS Sports Radio..

WMNI A/F... Still at the bottom.. Such potential but will go nowhere with the mostly satellite fed programming. Clearly NABCO needs to get 103.9's new site built and flipped to Jack FM [If they wont put Jack on 99.7 which would also work up there instead of CHR as mentioned earlier].

WJKR... what more can we say ... Of course we all know "The Answer" to that question Salem is not in the game for the ratings.. I am sure they are making some $$$ even with a lower share than WYTS. [I still think they would did better ratings wise with that signal if they had launched a Fish].

 

[Nu_Roo_2]

Assuming it was maintained, Jack's extrapolated 4.0 share in its last partial month would have put it at #8 among listed stations -- just below WLVQ, and ahead of the Blitz, WWCD, The Brew, WOSU, WHOK, X106.7, WCBE and WOSA.  It would have 13 times the share of WMNI-FM.  And that's just 6+.  If only R1 hd held on another month or two...

WCOL's 7.8 is its lowest share in ages.  Last December and Holiday they remained top-rated at 10.5 (#1) and 9.4 (#2 after WODC) respectively.  Did CC screw up by letting Johnboy Crenshaw go? Speaking of CC, it's hard to imagine they're letting X106.7 languish as the second alternative -- .7 points behind 102.5 despite the beefed-up signal -- instead of taking it in a different direction.

 

[gabigley1]

WTVN still falling... This can't be good now that we're out of election season...

They got a 5.0 share 12+. This is the lowest share they have ever had over the last twenty years or so?
I don't believe they have ever been this low and continue the slide now that we're out of election season. I predicted 13 months ago the station would be on a downward slide after hiring
Joel for mornings. Wouldn't be surprised to see WTVN slip another point or two over the next
few months or so before we see WTVN on FM as WTVN-FM.

 

[Nu_Roo_2]

Moving to FM wouldn't help WTVN much.  WTVN's demos are getting old, and younger demos aren't suddenly going to start flocking to Rush, Sean and Corby just because they're on FM.  Even aside from demos that format is showing signs of slipping.  Talk has been doing pretty badly across much of the country the last few books.  People talk about classic rock growing long in the tooth, but that applies even more to talk.  It's not uncommon to hear a twenty-something walking down the street singing a 60s, 70s or 80s hit, but I don't hear them talking about what Rush said.  I'd wager that even if Conners was there WTVN would still be hurting, though maybe not quite as badly.

 

[xmusicmatt]

Joel for mornings. Wouldn't be surprised to see WTVN slip another point or two over the next
few months or so before we see WTVN on FM as WTVN-FM.

FM is not the solution for WTVN-AM.. This will only kill their AM share even worse and give Clear Channel a useless signal in this market. I believe that for the foreseeable Clear Channel will keep the AM programming on the AM to maximize revenue in the market cluster.. Why simulcast WTVN on one of their FM properties and cut the $$ made in the market by one less format.

As long as WTVN keeps the same talk format as they are now.. They will remain there and should in my opinion.

 

[the marv]

The loss of Jack probably as well as opening up the playlist is what I think contributed to a rise to QFM's ratings. WBNS doesn't subscribe but when it became simulcasting 1460 the fan on 97.1 the company went from making decent ratings on 2 signals to making decent ratings on 1. Same seems to be applying to WMNI now. Too bad Saga doesn't subscribe. It would be nice to see how Rewind and Mix are doing as well as Sunny. It would also be nice to see how Kool 101.7 did keeping the classic hits while 933 was in holiday mode.

 

[Chuck Douglas]

Even aside from demos that format is showing signs of slipping. Talk has been doing pretty badly across much of the country the last few books. People talk about classic rock growing long in the tooth, but that applies even more to talk.

Roo,

Maybe because it is ALL THE SAME? Every talk station that signs on seems to rely on the same syndicated, old, milk-toast talk hosts, so it makes sense that the problem is widespread. I continue to bang the old-school drum: Get relevant, get local, get involved, hit the streets or be a memory.

 

[dabeyers]

I understand that the other news/talk stations in the market are not seeing impressive numbers, (probably never will) but with WTVN's drop, it is hard not to conclude that they are, at least, having some sort of impact in the market.

 

[wjf82]

"Get relevant, get local, get involved."

WLW in Cincinnati is almost entirely local and has been #1 in the 12+ demo for twelve, thirteen years. Finished the Holiday book at #1 with a 9.8 share, so it's not as if they're a ratings success only during Reds' season.

 

[Chuck Douglas]

"Get relevant, get local, get involved."

WLW in Cincinnati is almost entirely local and has been #1 in the 12+ demo for twelve, thirteen years. Finished the Holiday book at #1 with a 9.8 share, so it's not as if they're a ratings success only during Reds' season.

There you go!

 

[KFodor]

Moving to FM wouldn't help WTVN much. WTVN's demos are getting old, and younger demos aren't suddenly going to start flocking to Rush, Sean and Corby just because they're on FM. Even aside from demos that format is showing signs of slipping. Talk has been doing pretty badly across much of the country the last few books. People talk about classic rock growing long in the tooth, but that applies even more to talk. It's not uncommon to hear a twenty-something walking down the street singing a 60s, 70s or 80s hit, but I don't hear them talking about what Rush said. I'd wager that even if Conners was there WTVN would still be hurting, though maybe not quite as badly.

You don't have to get the teenagers...lots of people between 35 & 54 will listen to talk radio. Just not on AM.

 

[del_griffith]

Moving to FM wouldn't help WTVN much. WTVN's demos are getting old, and younger demos aren't suddenly going to start flocking to Rush, Sean and Corby just because they're on FM. Even aside from demos that format is showing signs of slipping. Talk has been doing pretty badly across much of the country the last few books. People talk about classic rock growing long in the tooth, but that applies even more to talk. It's not uncommon to hear a twenty-something walking down the street singing a 60s, 70s or 80s hit, but I don't hear them talking about what Rush said. I'd wager that even if Conners was there WTVN would still be hurting, though maybe not quite as badly.

You don't have to get the teenagers...lots of people between 35 & 54 will listen to talk radio. Just not on AM.

Actually, haven't you folks done pretty well with adding an FM component to WHIO?

 

[del_griffith]

As for WTVN, once the Holiday and football/election skewed numbers return to a more normal distribution, it may be easier to discern where their listerns have departed too. (Wish Sunny and The Fan's numbers were reported).

 

[Nu_Roo_2]

As for WTVN, once the Holiday and football/election skewed numbers return to a more normal distribution, it may be easier to discern where their listerns have departed too. (Wish Sunny and The Fan's numbers were reported).

True. Although even with all the stations included that wouldn't show us if, say, talk TV (e.g. Fox News), other TV or other media (including online and smartphones) are stealing some of their listening/attention.

 

[Nu_Roo_2]

Even aside from demos that format is showing signs of slipping. Talk has been doing pretty badly across much of the country the last few books. People talk about classic rock growing long in the tooth, but that applies even more to talk.

Roo,

Maybe because it is ALL THE SAME? Every talk station that signs on seems to rely on the same syndicated, old, milk-toast talk hosts, so it makes sense that the problem is widespread. I continue to bang the old-school drum: Get relevant, get local, get involved, hit the streets or be a memory.

Makes plenty of sense, and as billf82 points out that kind of involvement may underlie much of WLW's success.

 

[Nu_Roo_2]

Moving to FM wouldn't help WTVN much.  WTVN's demos are getting old, and younger demos aren't suddenly going to start flocking to Rush, Sean and Corby just because they're on FM.  Even aside from demos that format is showing signs of slipping.  Talk has been doing pretty badly across much of the country the last few books.  People talk about classic rock growing long in the tooth, but that applies even more to talk.  It's not uncommon to hear a twenty-something walking down the street singing a 60s, 70s or 80s hit, but I don't hear them talking about what Rush said.  I'd wager that even if Conners was there WTVN would still be hurting, though maybe not quite as badly.

You don't have to get the teenagers...lots of people between 35 & 54 will listen to talk radio.  Just not on AM.

Jason, your selectivity about "this format is viable" vs. "this one's listeners are dying off" kind of perplexes me.  In October Hubbard's WDRV The Drive in Chicago was #5 25-54 (and probably even higher 35-54) in that hugely competitive market with primarily old-line classic rock that you've said only appeals to people with one foot in the grave.  Yet when an FM talker is able to snare a decent chunk of 35-54 that's viable.  Huh?

 

[xmusicmatt]

Makes plenty of sense, and as billf82 points out that kind of involvement may underlie much of WLW's success.

But even WLW has seen overall drop in #s in recent compared to the past.. Sure they are still #1 but not by as far as a margin as they have been in the past.

 

[wjf82]

WLW #1 in Cincinnati 13 straight years.....article from today.

http://cincinnati.com/blogs/tv/2013/01/25/wlw-am-no-1-for-13-years/

 

[Chuck Douglas]

Makes plenty of sense, and as billf82 points out that kind of involvement may underlie much of WLW's success.

But even WLW has seen overall drop in #s in recent compared to the past.. Sure they are still #1 but not by as far as a margin as they have been in the past.

Matt,

The potential audience for ALL stations and all formats has gone down with XM, Ipod, Spotify, IHeart etc. now in the mix. The pie is smaller for all, but they still have the lion's share of the pie, so I call that a win.

 

[del_griffith]

It's been years since I've seen a ratings book. However, the real barometer was the average quarter hour listeners. They listed the estimated quarter hour listeners for each hour and daypart and the % of the population that was listening to the station.

The numbers that we see reported is the % of listeners that listen to a station, not % of the population listening. We could have a declining pot of listeners, and the shares could possibly not move much if at all. The total will still approximate 100.

To Chuck's point, there are numerous other sources of entertainment that now competes with radio that didn't exist 5, 10 or 20 years ago. There was a time in the 50's when WBNS, WOSU, WRFD, WTVN, WCOL and WVKO only had an AM component or if they had an FM sister station it replicated the AM. For now, none of those stations are broadcast on FM (WTVN is on a HD-2 FM station). Now the Columbus market has new FM's and rim shot FM's that compete for the audience. There are FM stations on the air that didn't exist in the not so distant past. Now there is HD-2 and in some cases 3. And now add satellite, the ability to stream other stations or unique feeds and the ability to carry a record library larger than some of the largest radio station libraries in a device smaller than the palm of your hand. We've gone from the Edison cylinder, 78's, LP's, 45's, 8 tracks, cassettes, cds and now 1's and 0's.