San Antonio's largest event is FIESTA. Alpha Media was MIA during the 10-day event. Why? They just launch Tejano 95.7, and this would have been a great opportunity to market their new station for "free." Not only for 95.7 but the entire cluster.
Cox, Univision, and IheartRadio were at several Fiesta events. 98.9 KLMO had a banner at Market Square, which was more than Alpha Media's did.
The next events are Cinco De Mayo and PRIDE in June.
Mix 96.1/96.1 Now has always been in the PRIDE parade. Energy 94.1(KTFM) has been a hit and miss at PRIDE. The last time 94.1 had a presence at PRIDE was 3+ years ago.