DAVID WROTE: "There is little if any out of market use of web streams or, in general, out of market stations."
Although you are quite knowledgeable, this is a bad assumption about the web, David. May I refer you to an article about a new study you may not have seen:
What Do Listeners Listen To When They Listen To Radio Online?
Exerpt: ...40% of them (age 12-54 nationally) said they tuned in a specialized Internet radio site, compared to only 26% who listened to their local radio online...In fact, the local sites were barely preferred over non-local radio sites online at 22%.
http://www.emarketer.com/Article.aspx?1004058
22% is hardy little or trivial, expecially when local stations barely do better than non-local on the web. This study should contribute toward a wake up call to all broadcasters.
Although you are quite knowledgeable, this is a bad assumption about the web, David. May I refer you to an article about a new study you may not have seen:
What Do Listeners Listen To When They Listen To Radio Online?
Exerpt: ...40% of them (age 12-54 nationally) said they tuned in a specialized Internet radio site, compared to only 26% who listened to their local radio online...In fact, the local sites were barely preferred over non-local radio sites online at 22%.
http://www.emarketer.com/Article.aspx?1004058
22% is hardy little or trivial, expecially when local stations barely do better than non-local on the web. This study should contribute toward a wake up call to all broadcasters.