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Hot 95.7 now officially here

I listened most of the weekend... sounded like they used Eric Tyler on Saturday and Marcus D on Sunday from what I could tell, mixed in between the station voices. Pretty simple breaks, nothing more. I heard one break about the Rockets, a couple about spring break... all quick and simple.
 
The tight rotation at 95.7 reminds me of an old radio story. Back in its top 40 heyday WLS in Chicago did some research and found their listeners only stayed with them for 45 minutes. So they adjusted the rotation so the top hits came up every 45 minutes. The ratings tanked. The moral of the story is you should try things to get the listeners to stay longer and use the research to tell you if you're succeeding. Don't program to the research.
 
They don't need TSL right now. They need cume. Every time Jane Listener punches in, she will hear a hit. They are in the "establish the brand" mode right now. In a few months, when they start to see where the cume stands.... they will slow the rotations of the currents and throw in some recurrents and maybe golds. WLS was already an established brand... Hot 95.7 is not..... yet.
 
Willis1000 said:
The tight rotation at 95.7 reminds me of an old radio story. Back in its top 40 heyday WLS in Chicago did some research and found their listeners only stayed with them for 45 minutes. So they adjusted the rotation so the top hits came up every 45 minutes. The ratings tanked. The moral of the story is you should try things to get the listeners to stay longer and use the research to tell you if you're succeeding. Don't program to the research.
Click to expand...

We are not in Kansas any more. This is definitely a PPM play, where TSL is relatively unimportant in contrast to cume.
 
I guess I did a good job blending in with the format. Jeff Garrison, the PD for CBS'S Houston cluster called me Sunday and asked me to do a shift from 4p to 7p. I guess I didn't suck too bad becasue I didn't even get mentioned on this board--- or else you were napping. It was just for fun though. I'm very happy at Bill Yong Productions.

Great fun format! Reminded me of my old station in Chicago, Z95 (WLS-FM) Thanks Jeff!

Dave Crockett
 
This is giving me and everyone else I know another reason to not listen to terrestrial radio anymore. Bye, bye radio. Thank God for satellite and iPods!

I know, I shouldn't be too harsh. I'm not in their demo since I'm in my 30's. Actually, I'm not in anyone's demo anymore. Once again ... bye, bye radio!
 
Ken said:
This station is like the XM station 20 on 20 where people can call or go online and vote for the top songs for that hour. Its great to bring that to local radio. Way to go CBS Radio. Could we see more CHRs go this way?
Click to expand...

Fine that XM is doing that, but that tactic (playing the #1 song, or most-voted song at the top of every hour) is a tactic that was succesfully employed by Top 40 radio stations during the 1960's. XM didn't invent the idea....
 
satellite radio has great choices BUT the downside is the muddy unpleasant sound quality. Terrestrial FM radio sound quality is far more superior than Satellite radio from Sirius and XM. Trust me, I had both and dropped them due to sound quality.
 
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