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HOT 97.5 Sold to Good News Broadcasting

ted chittenden said:
The idea would be to dump KOAI and "The Wow Factor," on 95.1 and replace it with KMVA and its hot AC format. The reasons Zeelus might do this are as follows:

1) Wow's audience is too old.
2) There are quite a few younger listeners living in the areas now served by KOAI who were unable to receive KZON well.
3) There is at least one oldies alternative (KAZG) that (sort of) covers the area, plus another (KSCW-LP, at 103.1 mHz) that serves a smaller concentrated area around Sun City.
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I agree with your assessment, @ted chittenden - 95.1 would cover the area left behind by 97.5. I could definitely see a 103.9/95.1 simulcast in the future.

95.1 has already lost the more in-city 94.9 simulcast.
 
101tm said:
I agree with your assessment, @ted chittenden - 95.1 would cover the area left behind by 97.5. I could definitely see a 103.9/95.1 simulcast in the future.

95.1 has already lost the more in-city 94.9 simulcast.
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Theoretically, 95.1 has the same main license contour as 97.5. But, as mentioned elsewhere, they might be running from their auxillary permit location on the White Tank Mountains (there are no filings anywhere of them moving the primary signal to the White Tanks). If The Wow Factor was going to be the sacrificed format to keep a simulcast for Hot, why could have they just sold 95.1 and not cause listener confusion?
Marcos_C said:
The following article provides a short but insightful analysis about Zelus' sale of KMVA to Good News Broadcasting Network. It tells us what we know, what's at stake, what remains unclear, and what it means.

barrettmedia.com

Zelus Media Sells Phoenix Hot AC Station for $1.5M

"This sale appears to be about portfolio optimization, not retreat."
barrettmedia.com barrettmedia.com
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I disagree with the article's conclusion. Zelus is running on borrowed time. If Power's ratings stay low (and lower than The Bounce), that "heritage billing" will dry up.
 


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