Was just looking at their playlist and they seem unique in the general scheme of gold based stations. How do they perform 25-54?
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How Does Rewind Perform in the Ratings?
- Thread starter finallyescaped
- Start date
In evaluating any numbers for Rewind that you might obtain. you have to keep in mind that it is not a city grade signal, but rather a simulcast of two class A rimshots. If you're not that familiar with Columbus, realize that we're "Rimshot Town," with a relative paucity of big signals compared to similar-sized markets. Rewind's signals are far from the worst, but like so many they suffer markedly within a 2-3 mile radius of downtown, which is a pretty populous area that includes some desirable demos -- not to mention offices of course.
It's mind boggling how many big signals Dayton has compared to Columbus. Dayton has 40,000 watt Fly 92.9, 50,000 watt 95.7 WHIO-FM(Actually broadcasts on a tower in Piqua), Channel 99.9 at 50K(Out of Kettering), Hot 102.9 at 50K(actually on a stick in Springfield), 104.7 WTUE at 20,000+ watts, Big 106.5(out of Greenville)at 50K, and Mix 107.7 at 25K+. Columbus is stuck with only WCOL, WNCI, WLVQ, and WRKZ(Which explains why WNCI always tops the ratings and WCOL isn't far behind. The demise of the Rock format is why WRKZ and WLVQ are struggling despite being on big signals). As far as rimshots, I'm sure 107.9 suffers from bleed from 107.7 in Dayton, especially on the west end. There's also a station out of Springfield repeating either K-Love or Radio U on Hot's tower at 107.1. Not sure if that affects 107.1 in Circleville or not. ???
alans613 said:
you forgot
Class B full Power signals inside the city limits
93.3 WODC Ashville / Columbus
94.7 WSNY Columbus
97.1 columbus
and if you are going to count 106.5, 102.9 and 95.7 in Dayton then you should also count
Class B1
95.5 WHOK Lancaster Columbus
101.7 WNKO New Albany
102.5 WWCD Baltimore / Columbus
106.7 WCGX Dublin Columbus
106.7 had to downgrade to a Class A when they moved to the WOSU-FM tower near campus.
Columbus is market 35 and Dayton is 53, so even with the corrections Columbus is still doing poorly compared to Dayton *relative to market size*. And Dayton is probably low-side on big signals to begin with, relative to its peer , though far less deficient than Columbus is relative to its own peers.
I dont think you are completely correct, Cincinnati is a larger market. and falls even with columbus in number of stations in the metro area.
Cincinnati Ohio Market 29
92.5 223B WOFX-FM CINCINNATI OH
93.3 227B WAKW CINCINNATI OH
94.1 231B WNNF CINCINNATI OH
94.9 235B WREW FAIRFIELD OH
96.5 243B WFTK LEBANON OH
98.5 253B WRRM CINCINNATI OH
101.9 270B WKRQ CINCINNATI OH
102.7 274B WEBN CINCINNATI OH
103.5 278B WGRR HAMILTON OH
105.1 286B WUBE-FM CINCINNATI OH
107.1 296B1 WKFS MILFORD OH
FULL SIGNAL CLASS A
97.3 247A WYGY FT TOMAS KY
100.3 262A WCFN NORWOOD OH
101.1 266A WIZF ERLANGER KY
104.3 282A WNLT NORWOOD OH
Columbus Ohio Market 35
92.3 WCOL COLUMBUS OH
93.3 WODC Ashville / Columbus
94.7 WSNY Columbus
95.5 WHOK LANCASTER / COLUMBUS
96.3 WLVQ COLUMBUS
97.1 WBNS-FM COLUMBUS
97.9 WNCI COLUMBUS
99.7 WRKZ COLUMBUS
100.3 WCLT NEWARK
101.7 WNKO New Albany
102.5 WWCD Baltimore / Columbus
FULL SIGNAL CLASS A
98.9 WTOH UPPER ARLINGTON
105.7 WBWR HILLIARD
106.7 WCGX DUBLIN
107.5 WCKX COLUMBUS
Cincinnati Ohio Market 29
92.5 223B WOFX-FM CINCINNATI OH
93.3 227B WAKW CINCINNATI OH
94.1 231B WNNF CINCINNATI OH
94.9 235B WREW FAIRFIELD OH
96.5 243B WFTK LEBANON OH
98.5 253B WRRM CINCINNATI OH
101.9 270B WKRQ CINCINNATI OH
102.7 274B WEBN CINCINNATI OH
103.5 278B WGRR HAMILTON OH
105.1 286B WUBE-FM CINCINNATI OH
107.1 296B1 WKFS MILFORD OH
FULL SIGNAL CLASS A
97.3 247A WYGY FT TOMAS KY
100.3 262A WCFN NORWOOD OH
101.1 266A WIZF ERLANGER KY
104.3 282A WNLT NORWOOD OH
Columbus Ohio Market 35
92.3 WCOL COLUMBUS OH
93.3 WODC Ashville / Columbus
94.7 WSNY Columbus
95.5 WHOK LANCASTER / COLUMBUS
96.3 WLVQ COLUMBUS
97.1 WBNS-FM COLUMBUS
97.9 WNCI COLUMBUS
99.7 WRKZ COLUMBUS
100.3 WCLT NEWARK
101.7 WNKO New Albany
102.5 WWCD Baltimore / Columbus
FULL SIGNAL CLASS A
98.9 WTOH UPPER ARLINGTON
105.7 WBWR HILLIARD
106.7 WCGX DUBLIN
107.5 WCKX COLUMBUS
the marv said:
I understand the 6+ don't get published publicly, but the station still has ratings performance. Not looking for shares, but just curious of general rank of the station with Persons 25-54. Top 3, top 5, top 10?
Allfirdup said:
All I'm looking at are full city-grade signals. In Columbus that is solely:
92.3 WCOL COLUMBUS OH
93.3 WODC Ashville / Columbus (some people wouldn't even include this one, but I think it qualifies.)
94.7 WSNY Columbus
96.3 WLVQ COLUMBUS
97.1 WBNS-FM COLUMBUS
97.9 WNCI COLUMBUS
99.7 WRKZ COLUMBUS
I'm not fully familiar with Cincy, but I know at *minimum* 7 of their FMs qualify as true full-signal city grade, probably more like 9-10.
And the correct answer is 7. the other stations are covering the city for points to the north side of town, just like columbus has stations hitting us from the east ( the higher ground in both cases)
So your argument doesn't hold up, Cincinnati has always been a larger market than Columbus, and yet has same numbers of stations.
And the argument that WNCI is naturally number 1 is still too, we do have strong stations on towers within sight of WNCI who would have the exact same advantage if the programming was what people wanted to listen to. for example WCKX used to run very close to WNCI when they we programed better, and the music being real eased was working in their favor. Unfortunately more of what has happened to columbus is no one is willing to shake things up anymore. Computers have taken over stations and made them very dull to listen to. You know its bad when one of the best sounding stations that is live and local on the air is CD102. And that honor only goes because they are one of very few in columbus who aren't being run by some computer in the studio where a real person once sat, and untill this industry figures that out people done need them, i can just listen to my IPOD or pandora.
So your argument doesn't hold up, Cincinnati has always been a larger market than Columbus, and yet has same numbers of stations.
And the argument that WNCI is naturally number 1 is still too, we do have strong stations on towers within sight of WNCI who would have the exact same advantage if the programming was what people wanted to listen to. for example WCKX used to run very close to WNCI when they we programed better, and the music being real eased was working in their favor. Unfortunately more of what has happened to columbus is no one is willing to shake things up anymore. Computers have taken over stations and made them very dull to listen to. You know its bad when one of the best sounding stations that is live and local on the air is CD102. And that honor only goes because they are one of very few in columbus who aren't being run by some computer in the studio where a real person once sat, and untill this industry figures that out people done need them, i can just listen to my IPOD or pandora.
Allfirdup said:
WNCI signal only helps them be #1... I would argue its more that they are a Mainstream CHR which is quite a popular format... Honestly if someone else in this market even with a Class A signal would give them a REAL challenge it would hurt them a little.. Think of the stations who went after WNCI in the past? Hot 105/Hot107 is a prime example of that.. WQIO is another (in late 80s when they did CHR).. neither of those two examples had great signals in Columbus...
CD102 is still programmed by a computer.... even if it's locally owned..
Speaking of local radio...
Radio U 88.7 is locally programmed. They have been at it since 1996... locally owned and doing a format that you don't find in many other places.
alans613 said:
107.9 does well all over the metro (in my experience). With IBOC anymore, you almost have to be 10 or more miles west of 270 to hear 107.7 and WTUE thanks to the digital hash from 107.5 and 104.9, respectively. As for 95.7, it's listenable pretty much to the Franklin County line before 95.5 really takes over.
alans613 said:
Alan:
I have to correct you on something here:
WHIO-FM's tower is in southern Shelby County, not Piqua. Was up there even in the WPTW-FM days.
All of the other "Big Sticks" you mention (with the exception of K-99.1, Channel and WTUE were never originally licensed to Dayton. 92.9 was in Eaton (and was moved to Brookville), Greenville has always been, well, in Greenville and has never really been much of a force in the market (though maybe a tiny bit now), Hot is in Springfield. All of those stations largely at one time operated autonomously outside the Dayton market. Becoming "Dayton" stations is a situation that really has only happened in the past 20-30 years.
One of the problems with Columbus is its urban sprawl. In the old days, a rimshot in a popular format could do reasonably well (such as 103.1 when it was oldies pre WCOL-FM.) And, as somewhat of an expert on that 107.9 frequency, it's licensed to Delaware (or was anyway), and got landlocked by other stations that came in and could not be moved more than the 3 or 4 miles it was moved when it was purchased by the Associated Group.
OK, I agree it might have been nice had there been a couple more class B's there, but remember...Columbus has a class C (WNCI at 175,000 watts). How many other of those are in Ohio? Columbus has plenty of radio stations, even if some would suggest there's too many of them playing country...
Allfirdup said:
I think my argument does hold up, especially when you consider how many signals are essentially rendered crap within a 2-3 mile radius of downtown Columbus by the Dispatch tower -- whereas I don't think there's any such wreak-havoc effect in Cincy.. Does, say, WREW (which I assume is one of the stations you're leaving out of the "7" you concluded for Cincy) have any trouble near downtown Cincy? We also have to consider the population covered, not just the area. The tech data alone won't give the answers. The coverage maps often don't match up fully with listening reality, and -- in Columbus in particular -- sometimes include pockets of significant interference in the supposedly primary-coverage area. We have to go more by real-life viability of the signals rather than just the tech data. I wish more people who spend a lot of time in Cincy would pipe in.
All that said, I do agree that Cincy has never done as well as its own peer markets in terms of number of full city-grade signals, but it sure does better than Columbus does relative to its *own* peers.
If you count everything in the metro (and a few trying to get in from outside the metro), Columbus has tons of commercial FMs. But it has only 6 that will follow you all over the metro without signal problems (although 105.7 and *maybe* now 106.7 cover the primary population areas well). I think that's exactly why there are so many iffy rimshots that can be viable here (if programmed intelligently) that would *not* be viable in similar-sized markets -- namely because we're deficient in city-grade signals relative to our market size. In other places many of these stations would be serving their own actual COL instead of going after Columbus, or would all be virtual non-entities in the ratings like WMNI and WTOH.Jason Roberts said:
Nu_Roo_2 said:
Cincinnati does have the same problem with a large master antenna downtown along i-71 i believe that is the channel 12 tower, there is alot noise just like around channel 10 here in columbus so it is somewhat comparable. you also have to remember that the Cincinnati metro includes alot of Northern Kentucky,
I only raise this issue since you seen to feel that this is the big issue in columbus and clearly we arent that different. Where we are lacking is in Ownership, and programming who even cares what they pump out of the signals that they covet so much. I would love to see some new blood come into this market and shake things up. because if that doesn't happen i think we will be having this same still argument about who has the most big signals until the last one signs off.
), I heartily agree with every word in your last paragraph.Nu_Roo_2 said:
Well, Dayton has (if you only count the original big signals...not the move-ins), 4 class B's. (WHKO, WTUE, Mix (the former WDAO-FM) and Channel (The former WVUD). We were just "blessed" (and I use that term with a grin) that some radio owners way back when had the foresight to go for a bigger signal for their "local" small town stations, which, if you think about it, may have landlocked bigger signals out of C-town. Could that have been lack of foresight for Columbus in the early days of FM, even though WBNS-FM was one of the earliest FM stations in the country? It dates back to the days of Ed Armstrong and was once on, if memory serves me right 42 mhz?
Also a point to ponder - Richmond, Indiana has 2 class B signals. Go figure.
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