R. Fry said:DavidEduardo said:How old is that [Neilsen study]? When it mentions "prior to..." a network affiliation change, I suspect it is relatively ancient.
That does not change its validity for whatever time period it measured, relative to the competing, daytime AM signals of that same time period.
Since I can see WJR as a CBS station back to 1938, and Nielsen began in the early 30's I can only assume that the data is about 70-some years old.
That far back in time a 0.5 mV/m signal might have been listenable in the areas shown on the map you posted. Most receivers were fairly robust at the time, particularly those sold in rural zones. And we did not have computers, CFLs, dimmers and a wealth of other interference producing devices; we did have an FCC that enforced interference rules and power companies that would act on complaints of line noise.
While the contours may or may not have moved over time, the ability to listen to stations on the AM band has been shrinking constantly and incrementally over the last 50 years. As a consequence, the useful coverage area of a station has shrunken to the point that many stations that afforded relatively complete coverage of their markets in the 50's now may cover, in usable fashion, less than half of the market.