How Long Before Movin' Comes To Boston

[Garrett]

Wow, 103.3 playing Contemporary music again!?!

From a demographic standpoint, it would make more sense for them to flip 98.5 to Movin.
I think it's also rare for a company to flip a station (like 103.3) back to a format similar to what it was years earlier. Not saying it doesn't happen, but I have yet to witness it myself.

Here's more news on Movin, I just read R&R and they said that Greensboro, SC looks like the next contestant to flip to the Movin format.

hey, retro. give it up. we got the message. it's hot and it's movin' but it ain't coming here.

I can sense some kind of flip on the horizon. Boston could use a station that plays rhythmic music that is not just rap.

An early Christmas flip for 103.3 could mean that it will happen there.

 

[JustinT]

I think it's also rare for a company to flip a station (like 103.3) back to a format similar to what it was years earlier.

Movin' San Francisco is one such station. 99.7 FM was a CHR in the late 80s (KXXX "X100"), it flipped to oldies around 1993, and the format remained with tweaks until a few days ago.

 

[Retro]

CBS just flipped another station to Movin, this time in Portland, OR. I'd say that someone will eventually do the format here.

 

[Brooklyndon]

none of you have any clue what movin is, maybe I'll post a playlist this weekend, contributing to this board has been alot harder now that I'm back on wall street.

 

[Retro]

none of you have any clue what movin is, maybe I'll post a playlist this weekend, contributing to this board has been alot harder now that I'm back on wall street.

Not true, I have streamed both the Seattle and St. Louis stations online. The format is pretty cool, and no Bee Gees on it either, with early 90's mixed in.

 

[media buyer]

Don't forget that some companies may only use a format to flank... or simply to get into another's shorts. Formats no longer have to stand on their own. They only have to compliment the cluster. If you take a share or two from KISS and MAGIC - you can throw a monkey wrench into the 25-54 rankings.

 

[Brooklyndon]

sometimes i question how sound that logic is... tanking one station to take away a fraction of the billing from the #1 in the market demo. its like admitting you have an inferior product, so instead of trying to compete head on, you crash and burn on, hopeing to do as much damage as possible on the way to the bottom.

that business model is wholly unsustainable

 

[content]

If a company has a deficient signal, setting up as a flanker can make a lot of sense, if they are able to skew the rankers enough for the big sister/brother station. Especially, if the flanker can run leand and be sold as a combo to another in the cluster.

 

[chitchatjf]

I still say a flip is coming to Boston. My hunch says Movin will be the format flipped to and 103.3 could be the place.

 

[jane grant]

I'm impressed with this thread's longevity.

 

[Retro]

I still say a flip is coming to Boston. My hunch says Movin will be the format flipped to and 103.3 could be the place.

To target the same audience as Mix? I doubt it.

 

[Retro]

I'm impressed with this thread's longevity.

Me too!

 

[Brooklyndon]

If a company has a deficient signal, setting up as a flanker can make a lot of sense, if they are able to skew the rankers enough for the big sister/brother station. Especially, if the flanker can run leand and be sold as a combo to another in the cluster.

Well thats assuming the cluster has a flagship to protect. Entercom tanking WBOS to protect WMJX makes sense, for CBS/Infinity (I thought CBS had unwound its radio division quite honestly) though, with seemlingly no marquee flagship, makes a shareholder wince.

 

[content]

If Entercom owned BOS and MJX, I don't think they would tank BOS for the sake of MJX. (I don't think BOS/MJX current owner's Greater Media would do that either). The flank strategy makes much more sense if you're dealing with a signal challenged property, not a fully capable signal like BOS.

The 103.3 idea makes about as much as any, though its interesting that everyone believes that radio companies are in such a hurry to jump on a format which has yet to prove itself

 

[chitchatjf]

I still say a flip is coming to Boston. My hunch says Movin will be the format flipped to and 103.3 could be the place.

To target the same audience as Mix? I doubt it.

98.5 is Rock based Hot AC

Movin 103.3 would target a different crowd. I would have it heavier on the 60s and 70s rhythmic classics.

I would keep most if not all of the current annoucers.

 

[Retro]

Actually, Mix would be the target audience:

"Movin" is a new radio format geared towards women is being marketed all over the country. TV advertising will begin soon. A "Pop Rhythmic Contemporary" format is for women who were 12-24 in 1989 and are now 28-40 who feel too old for hip-hop and bored with rock based Hot Ac and not ready for traditional AC. The core Artists will include Gwen Stefani, Janet Jackson, Gnarls Barkley, Black Eye Peas and Madonna. "Movin" as it is called was created by Emmis Communications a major Media Corp. This format boasts it can help reach the 25-54 aged female audience.

 

[Retro]

BTW, the part on Emmis is incorrect in the article quote. Alan Burns and Associates created the format instead.

 

[Eli Polonsky]

I still say a flip is coming to Boston. My hunch says Movin will be the format flipped to and 103.3 could be the place.

To target the same audience as Mix? I doubt it.

98.5 is Rock based Hot AC

There's been a lot more rhythmic mixed in on 98.5 lately.

Movin 103.3 would target a different crowd. I would have it heavier on the 60s and 70s rhythmic classics.

Then it wouldn't be "Movin'", which doesn't play 60's, and plays very little 70's. It's targeted toward women who grew up in the 80's and 90's. You're describing a rhythmic oldies station, which is not what "Movin'" is about.

 

[chitchatjf]

I still say a flip is coming to Boston. My hunch says Movin will be the format flipped to and 103.3 could be the place.

To target the same audience as Mix? I doubt it.

98.5 is Rock based Hot AC

There's been a lot more rhythmic mixed in on 98.5 lately.

Movin 103.3 would target a different crowd. I would have it heavier on the 60s and 70s rhythmic classics.

Then it wouldn't be "Movin'", which doesn't play 60's, and plays very little 70's. It's targeted toward women who grew up in the 80's and 90's. You're describing a rhythmic oldies station, which is not what "Movin'" is about.

Movin is supposed to be catered to each market. why not have a station that plays it all 60s 70s 80s 90s and now! The 60s 70s rhymic tunes are a way of saying Oldies may be going away but there is still music here for you.

I see myself as the type of guy who would play SOME Rap on an AC station (and in the late 70s SOME disco on an AOR station)

The way I see it if 103.3 does the Christmas flip BEFORE Nov 11th then a flip may be more likely.

 

[Retro]

Movin primarily plays 80's, 90's and Today. I wouldn't be a fan of a station that focused on 60's/70's Rhythmic oldies.