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How low will WLEV ratings go ?

WLEV has always been a pretty nice station. If not I don't think we would see all the attacks on them to turn them into something that will open the door for someone to get a job for a little while. WLEV will be around for a long time.

But nice try.
 
It's in Christmas mode right now. That should help in the fall ratings period. But the key will be what comes out of the box after the holidays are over. There have been many thoughts on this thread of what the station, who should get fired, etc.

Clearly what's been on for the past year has not been getting the job done. And one would think with a new GM in place, he might have some ideas of his own. Or access to people with ideas.
 
Congrats to Shelly. Under her lead, CTO was at the top of the heap most of the time in Lehigh Valley ratings.

There is an obvious choice to replace her; Laura St. James. She's certainly the one to get LEV out of it's doldrums. LEV is where the
attention needs to be right now.
 
That won't happen. Look at Citadel stock-one cent. The Harrisburg Market Manager's job is to cut and cut and fill in not replace. RIP for Citadel Allentown.
 
making waves said:
Everyone seems to forget that when WLEV was "Soft AC" or "Soft Rock 100.7", they actually bested the Hawk in the coveted Adults 25-54. For several quarters. Morning show and all. AND, they were heard consistently in businesses, doctors offices, etc.

Just sayin'. Honestly, the move to go more "straight" AC when the current OM came on board seems to have moved the station in the wrong direction.
Click to expand...

Not only Hawk, but one of the few times in recent memory that LEV beat B in the adult demos as well. The station was on to something, but, for whatever reason, management decided to mess with the station. One wonders what might have happened if LEV as Soft Rock had sticked with the plan.
 
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