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TheWitch said:
All music in the morning does not work anymore in almost every format but especially with males who tend to embrace technology more (Apps, Ipods,Youtube, etc) and don't rely on radio to hear music. They certainly don't carry PPM's. Talk/personalities build loyalty and habit and chatter.
Radaioman said:
Actually, music in the morning is very competitive with talk in the morning. The only thing that is very beneficial with talk in the morning is an increased TSL compared to music only, and it brings in more revenue through live reads/endorsements. But remember, that revenue helps because the overhead for any type of talk show in the morning is greater than just spinning tracks.
mikerock said:
I don't completely agree. Nik Carter, back in '97, did a show, the afternoon fiasco, on WBCN, which was still doing the Rock Revolution and playing Semisonic and Third Eye Blind, and the show, which was 60% talk, was #1 in the market, on an alt station, and beat O&A, to boot.
Nil Carter proved that you can do shock, with a sophisticated delivery, and clean up in the ratings. Selling a show that does segments like bi-day and caught masturbating might be a completely different discussion. But in terms of talk, alternative, and ratings: it has been done before.
I've been thinking about this. Kidd Chris is an amazing talent. I've been following him since he did afternoons on WYSP. He's killer. He's a lot like Howard but younger, more energetic and a better fit for the younger demo. Howard would bring in HUGE HUGE ratings, in my opinion. He hates Sirius and said recently on air something like "can't they just stop paying me and let me leave". Although that could just be schtick. I still agree that there is no way they can afford him, even if he can get out of his contract. I think, if anything, he would do his own thing on iTunes. The guy can buy a radio station if he really wanted (but I doubt he'd want to go through all of the trouble, plus FCC bs). An earlier poster said O&A are making "high 7 figures". What is "high"? I'd say less than 10mil altogether. I consider "high 7 figures" to be over 50, which would be the middle of 7 figures. I think it's possible, but I think their style and format has changed so much that it would take a while to adjust back into the terrestrial format of constant breaks and intro'ing tracks (if music were to be integrated into it). They've developed a huge following worldwide and I don't think NYC remembers them well enough nor do they have the nostalgia that Stern had, being a staple for 20+ years. They'd definitely have to rebuild a lot of audience again.
Ummm...over 50 would be eight figures....in fact anything at least 10,000,000 is eight figuresMacker said:
WNTIRadio said:
Yeah in 1997 there weren't infinite channels for me to stream music on for free, without commercials, no less.
Short term you are right. But in six months the novelty of the music will wear off and people will return to spotify and Pandora. Unless, of course, WRXP is able to offer those listeners something they own exclusively; ie a great talking offering.
I don't think anyone is advocating the return of the failed CBS hot talk format that destroyed every heritage rock station on the east coast. But I think it is important to note that that talk, mixed with rock, could offer a product that listeners cannot now get on the Internet.
I think you're wrong on all counts. When people want to hear music, they're tuning in for music. When they want talk, they will tune in for talk.
This isn't 1997 anymore. There are numerous talk stations, including Sirius/XM that are options for people to listen to.
That's not to say you can't have personality! But not long segments of talk in between the music, most of which are meandering bits that go nowhere. Keep it short, simple and to the point. Get in, get out and get back to the music.
Putting a Nik Carter (Kidd Chris) or similar personality on in PM drive and letting him yak away will be the death knell for RXP V2.0.
The Howard imitators have run their course. Even Howard is coasting to the end now. O&A are irrelevant, the last time they had an impact was 10 years ago. To a 20 year old, they mean nothing.
I hear the Greaseman is available... (YES, that was a JOKE son!)
This isn't 1997 anymore. There are numerous talk stations, including Sirius/XM that are options for people to listen to.
That's not to say you can't have personality! But not long segments of talk in between the music, most of which are meandering bits that go nowhere. Keep it short, simple and to the point. Get in, get out and get back to the music.
Putting a Nik Carter (Kidd Chris) or similar personality on in PM drive and letting him yak away will be the death knell for RXP V2.0.
The Howard imitators have run their course. Even Howard is coasting to the end now. O&A are irrelevant, the last time they had an impact was 10 years ago. To a 20 year old, they mean nothing.
I hear the Greaseman is available... (YES, that was a JOKE son!)
B
Bob1370
Guest
Back to what may lie in 101.9's longer term future, the current format may just be a placeholder to let things cool down from the expensive all news fiasco. The final format may be months down the road and this jock-free music stream is a cheap way to keep the transmitter warm and maybe make a few bucks while they wait out someone's contracts and get ready to build a permanent roster.
Stern would probably return to broadcast radio only if he was able to acquire a majority ownership in the station or group where he appeared, and wouldn't have to answer to anyone except the FCC. (And his humor works best if he's straining a little against FCC restrictions, but no one else's...)
Having said that, it's also worth remembering that he is the ONLY radio personality who has the money to literally buy his way into the NYC market and build a full coverage station around himself. And he has expressed more than a little dissatisfaction with the way things are going at Sirius lately, and strongly hinted at wanting to move on. Anytime he's done that before, he's eventually gone out the door. So it's definitely not out of the question for him to show up back on the air, at 101.9 or somewhere else, when the time comes. If the challenge of returning to conventional radio and rebuilding his fan base turned him on, he'd probably make a go of it, too, and rise back to the top of the heap in the NYC ratings...
Stern would probably return to broadcast radio only if he was able to acquire a majority ownership in the station or group where he appeared, and wouldn't have to answer to anyone except the FCC. (And his humor works best if he's straining a little against FCC restrictions, but no one else's...)
Having said that, it's also worth remembering that he is the ONLY radio personality who has the money to literally buy his way into the NYC market and build a full coverage station around himself. And he has expressed more than a little dissatisfaction with the way things are going at Sirius lately, and strongly hinted at wanting to move on. Anytime he's done that before, he's eventually gone out the door. So it's definitely not out of the question for him to show up back on the air, at 101.9 or somewhere else, when the time comes. If the challenge of returning to conventional radio and rebuilding his fan base turned him on, he'd probably make a go of it, too, and rise back to the top of the heap in the NYC ratings...
I've been lurking on this board forever but I can't help posting now. The irony here is so many of the people full of advice for wrxp were ripping it to shreds screaming for it to flip to country etc this time last year. Even if they were available it's impossible that Merlin or anybody would have the budget for Stern. Opie and Anthony will not get another shot at FM after they fell flat at CBS they are stuck on XM. Kidd Chris is an active rock shock jock who probably has a multi year contract in Atlanta or wherever he is now but probably wouldn't be a great choice anyway. About Nik Carter WNTI Radio you post all the time but maybe you missed the threads about wrxp and how he had some of the highest numbers on the station but left because he was not being paid for it. Merlin must have taken a bath on the news format between hiring an entire staff and now having to pay them out I can't see them having anything left in their tank to pay any high priced talent. Don't expect anyone with a name to be on 101.9 I doubt they have a budget left.
Bob1370 said:
Not in PPM.
Stern's cume was something like 8th or 9th in NY and LA in the diary, but with great.. nay, humongous... TSL, he was at the top in NY and second in LA.
The PPM just does not register those non-stop 3 and 4 hour listening spans. 12 minutes is more like it. So Stern could likely not even make the top 10 today in any of the majors.
DavidEduardo said:
it appears that many indirectly cite Opie and Anthony's failure on FM as the reason they think Stern would flop if he came back as well. Some differences that poke holes in that idea include O and A never reached critical mass that Stern did and they failed on fm partially because they came back phoning it in. They sounded un prepped and winging it relying on their rep rather than putting in work. There's no telling how Stern would do in the post PPM world because he's always defied odds in terms of ratings the bulk of his career. The evidence does indicate that he would not have the same sort of listening that he once did because PPM results look like they favor the quick break. Still you would think that this can't apply to talk formatted shows because then talk radio would cease to exist whether it's Hannity or Boomer and Carton whatever, in short Someone doing talk is managing to get ratings in PPM. Howard has not been battle tested under PPM. im sure he does not want the headache but given his audience's fierce loyalty he might just be the one show that defies the PPM logic. doubtful that you'll ever find out.
O and A aren't coming back to FM, because it's been over three years since their show lost 92.3, and they would have been contracted by now to work for some other FM station.
The problem with O&A round two on 92.3 was that they were doing half a show for FM and the other half for XM. So what you got for those 3 hours on FM was a watered down version of their XM show, which didn't really end at 9 but kept going on XM. I always got the impression that it was "wink wink, just wait and tune over to XM after 9 for the good stuff".
The problem with O&A round two on 92.3 was that they were doing half a show for FM and the other half for XM. So what you got for those 3 hours on FM was a watered down version of their XM show, which didn't really end at 9 but kept going on XM. I always got the impression that it was "wink wink, just wait and tune over to XM after 9 for the good stuff".
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Wrong. The problem was not that they were split between FM and XM, it was that they did not make an effort on FM. As stated before they phoned it in assuming that their reputation was enough to draw an audience. One should not have had anything to do with the other they were just lazy.
[/quote]
Wrong. The problem was not that they were split between FM and XM, it was that they did not make an effort on FM. As stated before they phoned it in assuming that their reputation was enough to draw an audience. One should not have had anything to do with the other they were just lazy.
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