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Its going to be an uphill battle for I94, dont get me wrong. Yes, Cumulus has their hands FULL! However, with the right people in place and if they program a REAL hit music station, there could be some great potential here.
Uh, WNOU doesn't only push "new and current hits". I never said that. I said they were more aggresive.
Let's take a look at the 3pm Thursday hour, since they're currently doing an old school weekend.
Jeremih - Birthday Sex (phones are likely huge for this, and I see they have it in power rotation) Katy Perry - I Kissed A Girl (recurrent) Kings Of Leon - Use Somebody (hot new band, lots of buzz) Jesse McCartney - How Do You Sleep? (power recurrent)
STOPSET Katy Perry - Waking Up In Vegas (I admit, thats far too close to the other Katy record for my personal taste. Looks to be a B record for them) R. Kelly - Ignition (gold to spice it up) Shinedown - Second Chance (power) T.I./Rihanna - Live Your Life (power recurrent) Black Eyed Peas - I Gotta Feeling (hot new summer record, on its way to the top of the chart, looks like an "A" for them, as it is on many major-market Top 40's) Pitbull - I Know You Want Me (another hot summer record)
STOPSET T.I./Justin - Dead And Gone (power recurrent) Theory Of A Deadman - Bad Girlfriend (also looks like an "A" for them) Flo Rida/T-Pain - Low (recurrent)
What's wrong with that hour? 7 currents, 5 recurrents, 1 gold.
Looks fine to me!
4 powers, 2 sub-powers, 1 new. And then the 5 recurrents and 1 gold. So aside from the fact that they play their powers a little bit more often, they are right on board with your philosophy!
Don't try to call me out. You don't know who I am or what I drink. It's spelled JEFFRIES by the way. Q100 has very strong numbers outside of the Bert Show. WZYP keeps away competetion by being well programmed. Youngstown has 2 CHR's. Both cover Youngstown/Warren with city grade signals. Who wins every time? The one you say Jan rotates and spins. I'm pointing out successes of someone you claim doesn't know CHR. You say I toot the horn. I say you don't give credit where it is due.
kentucky, I agree, there WOULD be potential if they mounted a real Top 40. But they don't and won't. They only play Rhythmic tracks after 6pm. This is 2009, not 1995. People even into their 30's don't mind hearing Flo Rida or T.I.
Look at 25-54 numbers for stations like Z100, KIIS, WNCI, WRVW, KHKS, WFLZ, etc.
Ever been to Youngstown? You could hear WHOT 50 feet below ground. WAKZ isn't as strong as the Radio-Locator map would lead you to belive. Youngstown has many hills, plus 4 mega-power FMs on the southern edge of the city limits, which screw with everything that isn't those 4. WAKZ's signal does not compare to WHOT's, it has its flaws.
And there's the fact that WAKZ have no local airstaff, but that's another discussion. WHOT wins on signal, and heritage (they are stronger with 25-44).
If you put WAKZ on an equal signal, I bet things would be much closer. But it's the red-headed stepchild of Clear Channel cluster there.
Its going to be an uphill battle for I94, dont get me wrong. Yes, Cumulus has their hands FULL! However, with the right people in place and if they program a REAL hit music station, there could be some great potential here.
the only way Cloudy has a chance at making this work is if they get off the heavy Recurrent/Gold wagon and play more Currents. which i dont see happening listening to them thus far.
Huntsville? Youngstown? See, that's the problem...they have a cookie-cutter approach (and approach is actually a stretch, that assumes they actually HAVE a plan). They have a small market mentality that they just can't seem to broaden. "Well, if it's good enough in Huntsville, by golly, it's good enough for ALL our markets". Sadly, I've witnessed first hand the limits of their woefull inside-the-box mentality and rationale.
Dateline Indianapolis 2007 - John Dickey declares the Internet "not the future" and "going away". This is a fact. I watched in horror as the words fell out of his mouth and hung in the air.
Listen, I wish i94 the same success as I would any other new launch. It's just that when it fails, I might take some small comfort in it...just because it's the Dickey's.
Imaging is much better than when WNOU signed onto 100.9.
Website is marginally better than WBOW-FM relaunch (at least they got rid of the old logo pretty quickly)
Running songs in a row seems like an overused promotion to me, but that's probably because I read these boards.
But really, Cumulus needs to put a format on this stick and let it sit there for 3-5 years before blowing it up. Building a successful station isn't as simple as flipping a switch.
but the problem is they picked a format they that already has a young ended rhythmic based CHR in Radio Now and a Soccer Mom Based Adult CHR in Z99.5 and they don't even try to go but the way Cloudy does all there CHR's Recurrent Heavy ladened. In there Artists montage they air they have a Clip of Flo Rida in it but have they even Played a Flo RIda hit on 93.9 yet. i didnt in the 2 hours i listened to on friday been busy most of the weekend to check it out since. I really dont think I94 is gonna budge anything out of the Radio Now or Z99.5 listeners over there unless they have a change in how its programmed before they launch with the Jocks after the 940 song marathon
Im not saying WNOU is terrible, but since Radio1 got their hands on it, its pretty much a Rhytmic CHR with a few Rock currents in the mix.
When WNOU was an Emmis property, they actually did it right. Radio One has screwed up so many CHR stations its scary. Look at WDJX and WGTZ in nearby markets. Wow, R1 really is afraid of those musical genres arent they!
What Cumulus has going for them it fits right between WNOU and WZPL. However whats going to happen is help them drive off a few numbers from WNOU, maybe a share at most and push WJJK into the top 5 because R1 WILL REACT and mess with WHHH a little bit.
Albert hasn't been known as the smartest guy in the room when it comes to radio. He lost his ass in Los Angeles and overpaid by millions in Dallas. He almost got a deal in Chicago but let it fall thru to the bottom floor back in 2003. R1 is a good company, but its just sad to see all they have ruined in the past.
My guess is you will see WNOU try to attack I94 on the younger end, thats what R1 normall will do. But it will end up canabalizing WHHH because they wont be careful enough.
unless they change the recurrents to Currents rotation to how a CHR should go. they may take a a couple tenths off of NOU and maybe some off of ZPL. but not enough to help JJK into the top 5. And i don't think Radio one would be Stupid enough to canibalize their Cash cow in HHH to much.
.....It's kinda' like adding an additional middle lane to the I-465 loop..... Play it right between Churban-NOW and Hot-AC/Adult-CHR 'ZPL and see if either of those do what the first place driver did on the last lap at Daytona this past weekend! Try to position the middle car from taking the lead and helping the team mate on the inside.....OOOOSPIE! Leave the payment airborne and get knocked out.... Which of the three will it be??? I think 'ZPL has played long enough to protect it's demographic and sales niche.... "Now" has a load more at risk... With "HHH" so embedded into the urban/dance audience, if "I-94" plays 50% mixed currents, 40% recurrents and 10% CHR gold... They should be the compromise in the 'eclectic' auto and have a strong cume.... Make the mark in the middle... "I'm looking at the man in the middle"???? Thanks, MJ! :
But really, Cumulus needs to put a format on this stick and let it sit there for 3-5 years before blowing it up. Building a successful station isn't as simple as flipping a switch.
Of all the posts I've seen this seems to carry the most weight. Yes WNOU became rythmic the minute Ligins and his Momma picked up the station. They routinely compete with Cumulus for the most accidents in a one car funeral.
93.9 has no permanent format. But look at Jack....or WJJK no Jack.
WNAP died a horrible death because they spent time protecting WIBC and changing formats once a year. Not the "heritage rocker" some would like to recall. It was AC, rock, and many variations.
And Casey's Question of the day: "What is the longest any format has been on the 93.9 frequency?"
Carl seems to know the H format and the WNOU format though. HMM Let's see.
WXTZ was on 93.9 from sign on in 1992 till september of 1969 when the then WTLC owners bought it for its Jammin Oldies satellite format which didnt last but 6 months when they didnt take full control sending the station back to Mary Weiss who then 6 months later sold it to Susquehanna and the Bear was on 93.9 from May of 1997 till November of 2001. which i believe make WXTZ and the Bear with about 4 and half years each the longest runners of a format on the station. Retro was on for almost 2 and half along with the Song.
Entercom has the least to lose here. WZPL is a format staple and does well in the money demos which is what really matters anyway. Entercom bought those stations for a pretty penny because they actually make money!
Radio Now has a little heritage, but not a ton. I like Rayne, he is a good guy and understands the whole CHR image/audience. However Alfred, how can you really think he understands CHR? The suburban audience scares the hell out of the man.
I94's whole purpose is to be there and help push WJJK into the top 5. Cumulus realizes that whatever they do with 93.9 wont ever be too beneficial to itself, instead its leverage.
The song IMHO was a great station and did really well. I think I94 will do okay, not great, but okay. Alfred will try to really win over the younger audience with Now. Think, he is going to play more currents, more often and a lot of the new Rhythmic Urban crossover. HHH will remain Urban, but try to protect itself by being "more urban" and help sister WNOU.
This will cause WZPL to really dominate 25-54 and allow I94 to wedge in 25-34 and force WNOU into 18-34
You're assuming Alfred Liggins cares about how many currents his stations are playing. With S&P downgrading it's rating of Radio One stock, he has more pressing issues to deal with.
Listened this morning, coming into Indy to referee a summer AAU basketball tourney in Fishers..... Sounded solid and not leaning urban or rock/alt in the CHR term.... Real hot Chr.... Better than I expected.....
What's sad is that they let go of one of the most gifted CHR minds in the market when they cut Fritz Moser loose. I'm tired of being "nice". Cumulus could f*** up a wet dream and a one car parade....on the same day!
That's just funny. I mean, really? He has absolutely NO successes in programming a CHR (or anything else) in a market larger than Muncie. And his 80s station was a joke. Hair bands and more hair bands.
Fritz is a nice guy, and in a lot of cases "gets it." But on the air: bad. Programming in Indy: Not good. If he was the best they had, they are in trouble.
What's sad is that they let go of one of the most gifted CHR minds in the market when they cut Fritz Moser loose. I'm tired of being "nice". Cumulus could f*** up a wet dream and a one car parade....on the same day!
That's just funny. I mean, really? He has absolutely NO successes in programming a CHR (or anything else) in a market larger than Muncie. And his 80s station was a joke. Hair bands and more hair bands.
Fritz is a nice guy, and in a lot of cases "gets it." But on the air: bad. Programming in Indy: Not good. If he was the best they had, they are in trouble.
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